Your Process is More Important Than the Result

ABOUT THIS EPISODE

Your Process is More Important Than the Result

In this episode, James & Logan break down a lesson James has been thinking about from a conversation with a friend recently.

Is recent success always an indicator that you have a good process?

More often than not, it won't be.

James shares how you can avoid letting short term success fooling you into thinking that you have a good process & how to seek out advice on analyzing your process for long-term success.


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Are you trying to establish your brand as a thought leader? Start a PODCAST, invite industry experts to be guests on your show and watch your brand become the prime resource for decision makers in your industry. Learn more at sweetfish MEDIACOM. You're listening to BB growth, a daily podcast for B TOB leaders. We've interviewed names you've probably heard before, like Gary vanner truck and Simon Senek, but you've probably never heard from the majority of our guests. That's because the bulk of our interviews aren't with professional speakers and authors. Most of our guests are in the trenches leading sales and marketing teams. They're implementing strategy, they're experimenting with tactics, they're building the fastest growing BTB companies in the world. My name is James Carberry. I'm the founder of sweet fish media, a podcast agency for BB brands, and I'm also one of the cohosts of this show. When we're not interviewing sales and marketing leaders, you'll hear stories from behind the scenes of our own business. Will share the ups and downs...

...of our journey as we attempt to take over the world. Just getting well, maybe let's get into the show. Hey everyone, before we get into this episode, I wanted to give a shout out to today's sponsor, mail tag dot IO. Mail tag is a chrome browser extension for Gmail that alls you to track and schedule your emails, as well as create pings super useful automated follow up sequences. It's a really helpful tool that I highly recommend if you're in sales, because you can get real time alerts about your email opens and link clicks right on your desktop, as well as acts as a powerful dashboard for even more insights. For More Info, be sure to check out Maltag dot ioh or just use the link in the show notes. All right, let's get into the episode. Welcome back to the B toob growth show. This is going to be another behind the curtains episode. If you're new to this show, the behind the curtain series is where James and myself and...

...other members of the sweet fish team are sharing a look behind the curtain at our company, things that we're learning and how we're growing. And so today is going to be myself on Logan Lyles, director of partnerships here at sweet fish media. I am joined by James James, how you doing today? Man, I'm fantastic, man, stoked to dive into this awesome well, today James is going to break down a topic that has been top of mine for him. Came up with a conversation with a friend that you were telling me about the other day, James, and this idea that your process is more important than the result. So I'd love to dive right into this. I think you had an analogy that kind of lays the foundation for this idea and helps us visualize it, centered around I'm playing Black Jack Right yeah. Yeah, so my friend Kenny and I were talking a couple weeks ago about this concept of your process being more important than your result, and you know,...

I'm personally going through something right now. It's probably one of the most difficult things I've ever had to go through in my life and maybe at some point I'll kind of open up the Kimono as far as what that is, but there are a lot of different factors that are not allowing me to share it publicly right now and because of this thing that I'm going through on the personal side, Kenny was just helping me kind of think through what my process is for handling this particular issue and he compared it to, you know, playing Black Jack. So if you're familiar with black shack, you know that the statistical likelihood of you going over if you hit on eighteen, if you have, you know, two nines and you hit, the likelihood of you going over is is much higher. But if, let's say, you know, three out of four times you hit on eighteen and you still come in under twenty one, you know you cannot let that short term success let you...

...think that you have a good process. You've got to actually analyze your process and know that the way you're making this decision is actually good for the long term, not just the short term. And so it just kind of brought up this idea of like, okay, well, how do you know if your process is good or not? Obviously you know the results that you've been getting from the way you've been doing something, at least in the short term, but how do you know if that, if that process is good? And as I was talking through it with Kenny, you know, he was like, well, you bring in someone else to evaluate that process, and the person that you bring in needs to have achieved the result that you ultimately want to achieve. And so whether that's, you know, if it's related to business, maybe you bring in somebody that's, you know, owned their own business for a decade or more, or if it has to do with your personal life, you know, a De decision that you make with your...

...child or your spouse, you're not really sure how to how to address a certain thing that your kid is doing, or you find yourself saying the same thing whenever you get in a particular argument with your spouse or whatever, bringing in someone that has been in the game longer than you and say hey, this is how I'm doing this currently. It seems to be working. Sometimes it does it. What are your thoughts on that? And I think that openness and vulnerability to invite other people in to your decision making process is actually really, really valuable. Do you have any thoughts on that Logan? I like what you said. They're in also being very intentional about who you bring in from the outside to evaluate it. You know, to throw another analogy out there, if you were looking for help on your golf swing, you wouldn't ask a tennis pro. You would look for someone who is who's a golf pro. So, you know, not just saying, Oh, this person, I really value their their input. Well, maybe they don't have...

...any business experience and you're looking for help with a business problem or, you know, like you said, it's a it's a marital thing. Don't go ask you know two buddies who are lifelong bachelors. There's something like that. So I think that was one of the biggest things that I took away from what you just said there. Yeah, I think that was just a this idea that your process is more important than the result, because it was just really powerful for me because so often I look at the result of what I've done in the past and I just let that dictate what I do moving forward and instead shifting to going know what was actually my decision making process for making the decision that I that I needed to make and let's evaluate that and bringing in the right person to do that. I think was just something really valuable and as I was talking about it with Kenny, it really kind of helped me think through my own situation and who I need to bring in to have that conversation with and to, you know, openly ask them to evaluate kind...

...of my thinking and how I got to the place that ultimately, you know, a lot of me to make the previous decision. So hopefully that is helpful for folks listening to this. It's a relatively short episode today, but just be thinking about the importance of your decisionmaking process and how that is much more important in the long term than the short term results that you've been getting. Logan, do you have anything to add before we close it out? Yeah, I think going back to your original analogy. Know, you know, just because you've been winning seventy five percent of the time, you know, hitting on eighteen doesn't mean that that's a good process. So just kind of getting things together, you know, preparing for that conversation with someone else that you're going to bring in from the outside, maybe bring in more than just one voice from the outside, and you know they're probably going to ask some questions to have you peel back the onion and and look at okay,...

...well, when did this happen? How did this happen? So there's probably some prep you need to do going into that conversation because you've probably been thinking about it, but this is kind of what I've been doing. This is kind of what's working. They're probably going to have a fresh perspective and want to drill into it a little bit more. So kind of maybe prepare for that a little bit, but I think it's phenomenal advice. And something else that Kenny and mentioned. Well, he and I were talking about it. He said, you know, you might have you might have a certain you know, way of are certain methodology that allows you to hit on eighteen and still win the majority of the time. You may have some insider knowledge or, you know, you be maybe counting cards in a certain way. Yeah, that that makes it to we're hitting on it. Eighteen makes sense. And so just because someone else pushes back on your process that maybe has achieved the result that you're wanting, doesn't necessarily mean they're right and you're wrong. But have that conversation and say, well, this is why I'm making this...

...decision now because, you know, I understand this nw once in the market place or you know, we have this particular, you know, person on our team that puts us in a different position than our competitors, and so because we have this talent on our team, we're able to do this instead of that. And so it doesn't necessarily mean that just because your process is different that it is worse. I think a lot of innovation happens because someone's you know with you look at Elon Musk, like the process of how he's gone about putting rockets into space and putting new cars on the road in an insanely quick amount of time. This process is probably a whole lot different than forward and Chevy and the traditional, you know, car manufacturers. So different does not mean that it's wrong, but I think it is where with the at least having having a conversation and in inviting other people into that process. So hopefully, if you're listening to this, you enjoyed to today's episode and...

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