What I Learned Sending a Boring GDPR Email

ABOUT THIS EPISODE

Welcome back to another solo episode of beb growth. My name is James Carberry. I am founders sweetish media one of the cohosts of BEDB growth. If you are new to this show, this is a little bit different format. We typically are interviewing CEOS, VP's of marketing CMOS at fast growing BEDB companies throughout the week, but on the weekends I do these little mini episodes and talk about just different things that that I'm learning as an entrepreneur, how we're growing as a company. And today's episode is about the GDPR email that I send out earlier this week. I'm going to bore you with details of GDP are and and and what it all is, but essentially the European Union pass some regulation that that has dictated the entire world to change the way they get permission to collect data on their website. So if you collect any sort of personal data on on leads or people that are that are signing or signing up...

...for your contact form and your website or whatever, you have to do a bunch of new things to your website and they have to, you know, click check boxes to to to make sure that you know they've they verify that they understand your privacy policy and agree to your terms and conditions. All this like super boring stuff and if you're listening to this, I'm sure you've seen a good Jillian GDP are emails in your inbox because, when I understand as part of the regulation, when you update your privacy policy to match the standards for what this regulation and the EU requires you to do, you have to notify all of your existing subscribers that your privacy policy has changed. And all the stuff I could be could be wrong on the specific law of it. With the consultant that I worked with to help us get and of up to date with GDP are told me, hey, he's probably good idea to send an email to it's all of your list, just letting them know that your...

...privacy policy is changed. And I was getting a slew of these emails. They were all outlandishly boring. Hey, we've updated our private our privacy policy in terms and conditions, and just the nature of that stuff like makes you want to fall asleep. And so, as I was thinking through a could if I have to email my list like I have, I take great pride in every single time we touch our audience. We reach our audience with with messaging, be it a linkedin post or an episode like this or particularly in an email. I want it to be a a good experience for that person. I so I have a lot of people asking me, hey, can you email your list about this or that, and I'm just very, very conscious of what I send to my list and knowing that I was going to have to send them a really boring email about GDP are and privacy policy updates,...

I thought, how can we make this fun? How can we make it a good experience, and so came up with an email and it ended up being one of the most highly engaged emails I've ever sent. I was getting responses like this is the best GDP are email I've gotten. You know, this is great, congrats on you making me laugh out loud when the others have put me to sleep. And the only thing I did with this email was I made it human and I I wrote the email like I write most of my all of my emails. I write them like I'm talking to a friend at lunch. And I think so many people, particularly when they have to write emails like this, stuff that is boring in nature, they strip all of the humanity out of it and they just communicate what they have to communicate. And the small tweak that I made, you know, my consultant gave me kind of a template. Hey, this is this is what you need to say in the email. So I included that. But the...

...subject line I I put another boring gdpre email. That's fun right, like it's it's calling it what it is. Call a spade to spade. Everyone knows these emails are boring. Everybody's been getting a million of them. So I put that in the stubbage line. The first sentence I said something along the lines of I know this is the Jillians GDP are email you're seeing. Will keep this brief, Smiley face, so very just just human, human way of opening the email. If I were required to tell my friend at lunch about GDPR, that's probably how I would open it up. It's like, Hey, you've been we've been having conversations, you know, all day, every day, about this, but I have to tell you about tell you about mine. You know, let me keep this brief. It's going to suck, but whatever. And so I applied that as the first paragraph. Then I put in kind of the the template, the links to our new privacy policy, terms and conditions, all that stuff. A At the end I said, all right, I almost just board myself to sleep writing...

...that. So if you made it this far, you're a trooper. And then I close the email by saying here's to not getting sued for data compliance, and then my signature. And so I think the lesson learned. They're considering the fact that that was my most engaged email that I've probably ever sent the in terms of like the replies that I got to it. No, we don't have a huge list. We've got think thirty eight hundred people on our email list, but I had several people reply to that email saying how good it was, and I think it was good just because I tried to make it human. I write like I talk and I don't feel like enough people talk about that skill and copywriting, whether you're writing a blog post or a linkedin status update or you're sending a GDPO, our GDPR email, right like you talk, because people will respond in a much more positive way, they'll engage, they will likely take the action that you want them to take...

...if you just talk to them as if you would talk to them across the table at lunch. So hope this is value before you it. It was. It was very eye opening to me to send an email that I was actually dreading sending. I was like, I do not want to send this email, it's it's so boring. But the fact that I that I was open about that and human about that and real about that actually ended up making it a really good email. So, anyway, hope you have a fantastic memorial day tomorrow. You're if you're listening to this, on on Sunday when it goes live, and I will talk to you soon.

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