Vitamins, Painkillers, and the Cure with Mario Paganini

ABOUT THIS EPISODE

In this episode Benji interviews Mario Paganini, Head of Marketing at STORD.

When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.

See the new STORD website, click here.

Welcome back to be to be growth. I'm your host Benji block today. I'm joined by Mario Paganini and a new friend, excited to get to chat with Mario Mario welcome into B two B growth. Yeah, excited to to be here. Thanks for inviting me and really looking forward to chatting. If this is anywhere near as fun as our first intro call, it's gonna be a good time. Yeah, I'm thrilled to get to talk about several things within marketing with you, but you're the head of marketing at stored, you're doing a lot of exciting things and we're going to dive into some of that today. But really what resonated with me as we talked previously man was that there's a lot of people are going to feel this right in marketing but we all want to have the product that's not just nice to have, but it's need to have right. Like we all want to have that product where we're not just perceived to have long term benefits, but like we want people to know why we matter now and I guess where I would start this conversation with you Mario is why do you feel like even though we all want that it's so complicated to actually be clear about the problem we solved. Why do you think that is? Yeah. So you know, I think back and a a previous boss used to say this all the time. They used to say, you know when you're starting a company, when you're, when you're building a a product, you want to be a painkiller, not a vitamin and you know, for for years that really resonated with with me and made a lot of sense, but more recently I kind of had this this epiphany and don't mean that throw shade at this person who I don't know, but I realized that, you know, that's not really true, that's not the north Star that that you should be looking for when you're building a product, when you're founding a company that I would take it one level further and say that when I look out into the market, there's really three types of companies and I kind of group everyone into one of these buckets, there's there's vitamins, there's, you know, painkillers and then there's, you know, true cures. And so when you dissect that, you know, certainly very intrinsically obvious, you know, no one wants to be a vitamin, you know, you think about that and you know, you're you're a healthy person, you're you're an athlete, you're in good shape, you know, you take a multivitamin and maybe you're getting like half a percent better, Maybe it's doing nothing. You know, you got some sort of of illness that vitamin is is is not gonna cure it, then, you know, you have a painkiller and that provides a good bit of value, you know, let's say that I've I've broken my my arm and you know, I'm in just excruciating pain, you know, I need to think straight, I need to figure out how to get to the doctor, I need to, you know, I'm I'm in shock and you know, I take some sort of painkiller and that's going to numb the pain. That's going to help me to to think straight, it's going to, you know,...

...in the very short term helped me out quite a bit, but at the end of the day I'm going to look down and see in my arms still broken and ultimately what I truly need is a cure and, you know, that cure for broken arm is, you know, I've got to go find a good doctor that that person's got to, you know, set my arm, do whatever surgery may be necessary, put it in a cast and, you know, set me on a road to recovery so that I'm ultimately, you know, as good as I was before, if not better. And so ultimately kind of, every single company in my mind fits into one of those buckets and I think to get to the root of of your question and it really comes down to really peeling back the onion and understanding what is the fundamental market inefficiency? What is that deepest level challenge that is impeding your I. C. P. Your customer base from being successful and so I'll give you a example in stored world. So what we do is we take all of the physical logistics services you need for an end m supply chain, so transportation, how you move your products throughout your supply chain warehousing where you store them fulfillment, how you get that into the hands of your end customers or your your training partners and then we couple that with all of the technology you need to integrate and manage that whole experience. And so the genesis of of why stored started this way and our strategy as we look down in the market and we saw that this market was so unbelievably fragmented and there were individual players kind of solving all of these painkiller challenges, you know, finding a little bit more extra warehouse space. So, you know, someone provides you that painkiller, more warehouse space or you know, I need to connect this software to that software, I need to integrate this trading partner with my er p some, we'll go out and do that. But ultimately what that means is that for you to have a end to end supply chain that really succeeds in, you know, modern omnichannel commerce, you've got to go out and try to piece together 4567 of these different solutions and, you know, you're out there trying to keep up with the amazons of the world who have been able to build out this whole experience on, on their own. And so when we look at this market for restored, we really said, hey, you know, the problem isn't that people need more warehouse space. So the problem isn't that, you know, they need to integrate all these tools. The ultimate problem is that people need a supply chain that connects their customers. They need the technology necessary to manage and optimize that and they need a solution that's going to scale with them a period of high growth. Their supply chain capacity needs to expand, you know slower season, you need to be able to retract. And so for us we realize, you know, the only way we could really solve the problem of dated, inefficient supply chains and really move them into the omni channel future is to connect all of these pieces and then once you are able to...

...piece all these different tools together, then we really could go to market and deliver this, you know cliche but you know amazon prime level supply chain to to anyone who wants it. Well I love that, but I have some initial pushback because here's what I think when you use that image. So when I hear like painkiller, I'm thinking think about how hard it is to talk to somebody who's on painkillers, right? Because they are in a state of mind where like you're not going to have a coherent conversation with them. And I think that happens in marketing all the time that happens in business all the time. We know that we have a cure for a problem that they have, right? But they have been solving it with painkillers for so long that there's a communication breakdown. So I wonder from your experience, like how do you try to overcome that objective and maybe beyond even just stored, what would you say to those that are in that place where they're going okay, we know we have a cure but we need to be clear right in our communication to show what you're doing right now to just kind of kill the pain isn't going to work long term, isn't the best solution. Yeah, so I'll give you 33 pieces of of advice here. So you know, number one, the best marketing and really I would even argue any marketing that is efficacious, needs to be both easy to understand and impossible to ignore. So, you know, obviously if I'm, you know, your your customers kind of hopped up on painkillers, their attention span might be extra low, but even, you know, the clear minded sober of us have such a you know, short attention span and you know, us as marketers, we often make the mistake of thinking that people want to come in and you know, give a crap about our products and invest time to read up and look through all of our stuff and you know, that's that's simply not the reality. And so, you know, great marketing is in a very, very brief period of time, someone can understand exactly what you do and at the same time you've given them some sort of reason whether that be how you speak, how you visually present yourself, how you package yourself all of the above that makes you kind of impossible to ignore. So I think that's, you know, tip number one, tip number two is, you know, and I, I stole this from, from the good folks over at at gong, they're, they're kind of the, the goats as kind of sales and marketing advice, but you know, one of one of their content folks once said, you know, if you're capable of describing a customer's problem more eloquently and more clearly than they are, you're always gonna sound like the solution. So I think that's ultimately tip number number two here and then last and not least, you know, this isn't the sexiest solution, but sometimes you have to realize that you are never going to be able to sell this whole vision out of the gate and so I'll use the storage...

...example, we have this end end solution that encompasses all of the physical logistics, you need, all of the software, you need for this best in class, competitive advantage, driving supply chain. But if we said, you know, alright, we're only going to acquire customers if they say alright store and I'm just gonna stop everything I'm doing, I'm going to give it all to you, you know, you know, we, we, I don't think we'd be anywhere near as well off as we are right now. And so part of the battle is realizing that, you know, sometimes you have to figure out, alright, here's my best wedge and that you don't need to hit the home run off your first swing. And so for a storage example, it's like, you know what, alright, if we can get into account an account nearly by at least in the short term, kind of masking ourselves as a pain killer of oh you need some additional warehouse capacity in the Chicago area, Great, we've got you and you know, we will solve that specific problem as well, if not better than anyone else and then once we've got you there, we have all of these mechanisms that we can kind of guide you down that path, then change your thinking two oh wow, you know what, like it's great that I got that additional warehouse capacity, but you know, ultimately I've have much bigger problems with my supply chain, you know, do I always want to be just, you know, one step away from needing additional capacity, do I always want to be relying on, you know, point to point solutions, you know, logging into multiple different platforms and you know from there, once we've proven value at a smaller scale, we can expand out. So, you know, I think a lot of people believe that, you know, they've got to come and hit that home run swing out of the gates, especially, you know, us as marketers who tend to, you know fantasize about what life really is, you know, on the ground for, for sales folks, you got to realize that, you know, what's your wedge, how can you get into an account and then, you know, ultimately when the deal signed, that's not when you celebrate, that's, you know, day one and the real battle starts after that. Yeah. Really addressing where someone is currently at, even when, you know, the cure goes beyond their current need, it's a huge deal. It's a big part of this process and one of the ways that I found so intriguing really, in our first conversation, you guys decided to redo your website. Okay, now that at face value, I'm like, okay, I mean, what, what tech company doesn't want a better website, but walk me through the thinking and what led to this decision and then we're going to get pretty specific over the next few minutes because there was some strategy that I think for our listeners, they're gonna be able to take away and apply to whatever B two B business they're in. Yeah, absolutely. You know, so I joined stored in the middle of the year and you know, whenever a company gets a new marketing leader, the first thing that he or she has to do is, you know, redo the website and so, you know, that's, that's very short, No, I'm just kidding. Actually, I've always kind of laughed at that cliche, It's kind of like, you...

...know, a sports team gets a new coach and you know, all of a sudden, you know, even if things were working before they've got to, you know, change up the team, trade some players and you know, I don't really think our job as marketing leaders is to kind of like pee on the sidewalk to like mark our, our space, like a dog that, you know, ultimately for us, it really came down to, you know, we, we looked at what we were trying to accomplish, we we looked at how efficacious we had been at really succeeding on delivering this, this vision in the market. And we realized that When you are trying to solve this challenge that we spent the last 5, 10 minutes discussing of really genuinely not just selling someone an awesome solution, but helping someone to put the pieces together and understand that the entire way they've been looking at solving logistics problems to date has been, you know, very dated and antiquated. The only way that you're going to succeed at doing that is really having best in class market and it comes down to that, you know, first thing I said, easy to understand, impossible to ignore. So we're we're looking at this challenge where our go to market our platform is a complete deviation from how all traditional, you know, third party logistics players have operating. And we looked at ourselves and said, you know, if we look like and smell like another third party logistics operator, were just absolutely kidding ourselves. If we think that we're going to have this, you know, drastically outside success and change the dynamics of the market, we realized that, you know, too often we had, you know, prospects coming in, customers who were looking at us as, you know, just a, you know, another alternative, another substitute to one of these other three pl players. And you know, realize that unless we are capable of changing that dynamic, we are not going to be able to continue achieving the outsized growth and results that we have. So we said, you know, all right, we've got to kind of start from the ground up and figure out how we can get to that point that, you know, anyone who interacts with stored says, oh my God, you know, they're a logistics company, I can't believe they made that, you know, this makes a lot of sense. I get it. You know, they're different from all these other players who I won't name by name. Hey everyone Emily brady with sweet fish here, If you've been listening to B two B growth for a while, you know, we are big proponents of putting out original organic content on linkedin. But one thing that has always been a struggle for a team like ours is easily tracking the reach of that linkedin content. That is why we are really excited about shield analytics. Since our team started using shield, we've been able to easily track the reaching performance of Arlington content without having to manually log it ourselves. It automatically creates reports and generates dashboards that are incredibly useful to determining things like what content has been performing the best, what days of the...

...week we're getting the most engagement and our average views proposed Shield has been a game changer for our entire team's productivity and performance on linkedin. I highly suggest checking out this tool. If you're publishing content on linkedin for yourself or your company, you can get a 10 day free trial at shield app dot Ai or you can get a 25% discount with our promo code B two B growth. Again that Shield app dot Ai and the promo code is B the number to be growth all one word for a 25% discount. Alright, let's get back to the show. Yeah. So here's what's fascinating to me because I think the logic is there in a lot of other marketing teams are a lot of other tech teams where they're like, okay, we have a solution that solves a specific thing where we have the cure, we want to be clear, but whether they're in their own weeds right, and they're just kind of like the language they use on their site, the way that it's laid out, it's it's at this point it still looks kind of slick, but it's still outdated, right, especially if you live in B two B sas world like you know who's pulling from who to make their website look like somebody else. So you guys took a completely different approach. And the thing that I thought was interesting is you basically made a sense that and like that that in and of itself is pretty odd. So explain how that that idea was even developed. So you're you're you're saying that the strategy of copying the stripe dot com circa 2016 isn't the way to success and go get what you want to do. Their their current sites, amazing the previous iteration, you know, huge, huge fan, but I just get a laugh out of it every time I you know, go check out a SAS company's website and you know, I swear that after they launched that kind of like you know, slanted visual and like medium fidelity devices like that was popping up everywhere over that. But anyways, you know, credit where credit's due but certainly I don't, you know, ultimately if you aspire to stand out from all of your peers copying your peers strategy is you know, the absolute pretty much worst way to go about doing that. So for us, what we ultimately are trying to achieve is we are pioneering a new category of supply chain services. So we call our solution cloud supply chain and you know, the simplest way to think about that is you go back 20 years and enterprise I. T. Consisted of you having on premise server farms where your team was going out and buying huge buildings and stuffing them full of computers and servers and memories so that you could support whatever cloud software ever platform you were running. And it was this constant cat and mouse game where you needed to keep up your physical infrastructure in order to keep pace with your your customer growth and you...

...know you go back 20 years and that was just seen as you know the total normal if someone wasn't doing that you would look at them like they were they were crazy. You know you fast forward to two today the last 5 10 years and you see that you know pretty much everyone is using a service like amazon web services Microsoft azar and these companies they're just plugging into to aws they're getting the cloud computing power they need today they grow five X you over a year and you know their capacity just magically skills with them and you know I don't think you'll find a C. T. O. Out there that's like oh my God like I wonder if amazon has enough servers Like are we gonna be okay? It's just you know it's a it's it's basically become a utility and that's allowed these technical teams to focus on you know what really matters best in class software, best in class user experience, best in class reliability and they're not you know worrying about this constant cat and mouse game. So Cloud supply chain is the same concept for physical supply chain, you plug into stored, you get everything you need today. And as you continue to grow, we're with a network over 1000 warehouses and 20,000 carriers were able to just constantly give you more and more capacity, identify the very best places and light that up for you. So the reason I say this is, you know, it helps to actually explain this kind of sim city concept. So we thought about this idea of, of cloud supply chain and how stored is almost like this magical abstraction layer that is sitting on top of the entire supply chain and both managing those physical interactions, but also optimizing all of it. So it's not just the physical interactions within a warehouse or, you know, shipping. It's that, but it's also that kind of magical abstraction layer that's making sure that you're not just storing your product somewhere and shipping it, that you're storing it in the absolute best place and you're shipping it with the absolute best carrier and the best service level. And so, you know, we thought about how to how to do this and, you know, ultimately, you know, we we set out with the goal of really doing something that, you know, no one's ever seen before. And so what we realized is that this idea of talking about Porta porch logistics, there's no better way to describe it than to actually show people what it looks like. We all know about supply chain. We all think about supply chain. We all read about supply chain, but to the vast majority of us that's kind of hidden in the background, you might see the ups or Fedex delivery trucks showing up at your, your house. But everything prior to that last mile interaction is just, you know, basically magic to you. And so what we ended up doing for the site and we partnered with the ultimate goats, just total ballers as it relates to its design and web development. These guys studio freight out of out of columbus...

...and um, you know, they, what they pulled off is spectacular. But essentially what, what we did with them was we built out this, you know, as you said, whole supply chain city or you can call it sim city where we built a live living, breathing three D world, showing everything from product coming in on a like large freight ship, container ship getting offloaded at the poor passed through to warehousing networks, moved into retail stores delivered ultimately to end customers on their porches. And so you know, if you can say porch to porch logistics, but you know, who wants to read a paragraph about that? What if we could have, you know, four words on, on the, on the hero and actually show you what this, what this looks like. And so you know, for us, the two things we're really trying to accomplish here is let's show people what this porch to porch logistics looks like in action and how can we metaphorically reinforced this theme. That story isn't just doing this for you that they are sitting on top of it and optimizing that whole experience. And so kind of smack dab in the middle of the world. We we built this giant control tower that's peering down on the entire experience and controlling it. And you can see on the site as product goes from, you know, getting unloaded from containers at the ports all the way to, you know, customers porches, you see these little green lights light up showing that whole process. And so, you know, ultimately for for us it was, I don't know about you, but I'd much rather, you know, see something interactive than stop and you know, read a paragraph of text on the sites. 100%. See that's, and that's the future of not, not just websites, but like if you think about media in general right now, social media has moved all the video right? Like everything is a moving picture. There's not a lot of text left on the sites that are doing significantly well. And if you're gonna expect someone to come to your website and they're going to take the time to search you out. You want to make it as simple for them to understand as possible. And that's my main takeaway honestly, from looking at the storage site, from talking to you Mario, there's this approach that I think is applicable across marketing. Anyone thinking about doing a rebrand on the website where you can say how do we obviously were not, maybe in the same market that stores in right, but like how do we really begin to show someone what start to finish looks like in a way that's not just words on the screen that makes my eyes glaze over. I don't know what that process looks like for each person listening individually, but to visualize how we could show the cure that we have in a step, one, step two, step three, your site made that really clear and when there was text, even though I'm not in the business you're in, I understood what you guys were doing because I could see it and then...

...there's obviously just enough description to where I want to keep looking because it's visually appealing. But then I'm reading because there's there's enough there to to kind of explain a little bit more in detail what was your biggest, I don't want to say surprise, but like what was the most fun part of this project that, as you were working on it and as you saw it come together. Yeah, so I think there there are kind of 22 pieces of the puzzle that I thought were most fun that, you know, corny simple one, I'll get out of the way, you know just that the first day and so this whole experience on store dot com, it's, it's actually not a video or a gift or or an image that the whole world is actually rendered live in the browser and so all of the animations, all the movement, all the, all the elements are living breathing live in the browser using three Js, you know shout out to the awesome bronco down in buenos are as far as I'm concerned on on web development. So just the first day that we saw that actually live in the browser and at this point, you know none of the site had been built around it but just that first proof of concept because when we, we started out, you know, we, we had this vision but you know we, we did go through and find like you know a few other examples of people that had, you know, kind of done somewhat similar things but there wasn't a, you know roadmap, there wasn't a, oh okay cool. Like we can just go look at this site and use that template or you know, we can go talk to this person who has done this, you know, it really was, you know, first of its kind and so for a while, you know obviously we were confident that we were gonna be able to pull it off but you know it's an unknown unknown, you want to go copy stripes site and you're like, okay cool. You know, we just got to work on and eventually we'll, we'll have a copy of stripes site, you want to go do something that no one's ever done before. It's like, you know, you can say, all right. I think we're gonna be able to do it, but nothing's for sure. And so the first day that we, we had that city up in the browser, that was, you know, just a spectacular moment. And then I think the, the other one was this whole process. It didn't start from saying, all right, let's go redesign the website and then some patrick from the studio for a team just came back like, alright Mario, like here's a fig file, here's what it's gonna look like, you know, that's, that's not at all how we spent the first, probably, you know, two months of this process going through doing customer interviews, inter industry interviews, you know, running through our whole leadership team, kind of going through a bunch of thought exercises, visual explorations and so you know, all of this groundwork was set in terms of, here's exactly what we want to communicate who we want to communicate it to and you know, that's really all of that was out of the way before we even started really kind of any sort of visual exploration and then, you know, once we got all of this...

...framework and strategy peace settled, you know, the team really went to work and just brainstorming and bringing back a bunch of different mood boards, a bunch of different styles, you know, you would be, you wouldn't believe it if, you know, I showed you that, you know, behind the scenes, fig MMA, like this is the first set of things we looked at, because there are probably, you know, 100 different things in there and you know, 99 a half of them were, you know, nothing like what you see on the site today. And so the first time that after maybe a few weeks of just going back and forth on all of these, like, you know, it's always one of the more challenging things as a marketer, like, you know, giving good feedback on highly subjective creative elements. But really that first time when, you know, the team came back and you know, showed us something that were like, oh wow, you know, that's it, like that's the string we've gotta, we've gotta pull on and it was something as simple as a early rendering of of what are, you know, new logo is, and just this one specific illustration that we all looked at and we're like, you know, that's it, and then from there, you know, that's like the string we tugged on and, you know, the team took off and, you know, everything after that was fun stuff and getting to to the site as it exists today. But you know, that first moment where it all clicked was was pretty magical, you know, launching it a couple of weeks ago is obviously you know, super fun, but everyone knows that you're launching is always kind of hold your breath for a second, you go, this is gonna be fun, Okay, here's where I want to start to wrap up the conversation with you. I want to talk about how someone, you know, because it might not be a website redesign, right? But there's a lot of takeaways, probably a lot of lessons you learned in a lot of lessons our listeners can take away from what you guys have walked through when it comes to okay, we know our cure, right? And we want to make it as simple as possible for people. What would you say that you've learned through this process and what would you recommend to, to those that are listening? Yeah, so um I actually, one of my fun kind of little side gigs is actually teach a marketing course for, for warehouse owners and you know, the very, very first thing that I I say whenever I give this this presentation is, you know, no one gives a crap about your company or your product and you know, it's like that jarring thing, but you know, in my opinion, that's the, you know, first step that you've got to overcome and realize that no one is ever going to care as much. No one is ever going to give you the time of day that you expect and you know, no one is going to be as invested as you are. And so you can't be building or designing or writing for for yourself, that the first barrier you have to overcome is how am I going to make someone just give me a little bit of their time. So,...

...you know, what's my hook? How am I going to capture them? And I don't necessarily recommend just doing like a total gimmick. Like, you know, you could go put some like, you know, like obscene image out there and people might capture people's attention. That's not what you want. But you know, ultimately it's you know, number one, if you're trying to, you know, start out and build build a business, build a brand, you've got to ask yourself, okay, You know, what is my secret sauce? You know, what am I doing? And you know, it could be a number of things that could be design, it could be your website, it could be, you know, a video, you make, it could be your ad creative, it could be, you know, using great language, it could be any number of things, but you've got to ask yourself All right. If I am not standing out. If I am not, you know, the most engaging thing that my audience has seen within their linkedin feed today. Like we're not even gonna get to the point where someone's actually analyzing your solution, reading up and understanding what you're doing, and so first you've got to figure out, you know what that is for you and you know, this sounds very harsh, but on an academic scale, you know, you could have like A level marketing and be level and sea level and the level and, you know, F. Level. But in reality it really is a case, there's really, in my mind, there's only A level in F level because, you know, you're that A level content that's, you know, the top 5% top 1% and stand out and you win, you're in the, you know, top 15% that's just not going to cut in from a purely academic scale. You can say, oh wow. You know, I gotta be, but in practice, you know, that's no different than if you got in A. D. And so you got to figure out what that pieces and then once you've figured that out, you know, in that moment of time and that, you know, 30 seconds that you grab someone's attention, if they are not walking away from that experience with an understanding of, you know why they should care why they should give you more time, then you failed. And so it's only when you're able to put these two pieces together, that, you know, there are people out there, there are websites out there that I think are beautiful, they're marketing videos that I think are incredible from an engaging perspective, but you know, if someone gives you the time of day and they engage with your stuff and they walk away and they're like that was really cool, but like I don't know what the heck those folks do, you know you've lost, so when you can put those two things together and you get that easy to understand, impossible to ignore and so a very practical example, you land on the storage site and you're just hit with this massive, you know, we just put stored in huge letters overlooking the whole three D city and then the very first scroll we give you literally, you know, one sentence of text here is exactly what we do and so it's like we hook you and then you can't get any further without having that understanding. And so my goal was, you know, everyone who shows up should be wowed and no one should walk away saying you know what the heck do do these guys do? And I think that, you know, as again, it's not, it's probably not a simcity world for for every single person, but it's what am I...

...gonna do that makes me stand out from, you know, the 99% of, of other content out there and then once I've, you know captivated interest, how do I make sure that that person that I've captivated, walks away with a real understanding of what I do and what problem myself Yeah, that's so good. I wrote down as we were talking just to lay out whether it's your site or as you're thinking through your content, but how you would take someone through start to finish your cure and do it in a way, especially with language like pick somebody that's outside of your space a little bit and have them look at it to like, do you understand what I'm saying here? Because a lot of times we talkin Burbage or we talk so niche specific that it's, it's just completely gibberish. So to just be careful about our language that were and that we know what our cure is, right? But we're also communicating our cure correctly to the people that are going to visit our site or or view our content and remember ultimately like we're helping them solve a problem that they have. So if they don't understand the cure, like that's the end. So I love this conversation Mario, there's so much more we can dive into, but I'm taking a lot away from this. We're going to push people in the show notes, you can click on the link and check out storage website, check out the remodel Mario if people want to connect with you further, where can they do that? How could they reach out? Gosh! And so this is gonna be my kind of subtracted points here, but I'm actually only social media, you're gonna find me on is is linkedin. I'm just Mario Paganini on, on linkedin. But you know, love to chat marketing and love to connect with folks. So find me there, connect, happy to chat more or you know, if you got any feedback on the site or any questions, I would love to chat and we're also in the process of really building out the marketing team over at stores where were, you know, looking to hire, you know, 10 to 15 people on the, on the team in this upcoming year. So regardless product marketing, demand generation, content, brand design. We've got open roles across the board. So if you're interested there, store dot com slash careers and that page is pretty damn cool too cool. Thank you Mario appreciate your time man. It was so fun to get to talk to you. Yeah, likewise, thanks so much for having me looking forward to uh listen to the recording and hopefully get some feedback from the listeners. Absolutely. For our listeners, You can also connect with me. Go on linkedin search, Benji Block, always talking about marketing business life and thanks for tuning in to be to be growth today. We'll be back soon with another episode. Keep doing work that matters. Mm hmm For the longest time I was asking people to leave a review of B2B growth in Apple podcasts, but I realized that was kind of stupid because leaving a review is way harder than just leaving a simple rating. So I'm changing my tune a bit instead of asking you to leave a review, I'm just going to ask you to go to BBB Growth and Apple podcasts scroll down until you see the...

...ratings and reviews section and just tap the number of stars you want to give us no review necessary. Super easy. And I promise it will help us out a ton. If you want a copy of my book, content based networking, just shoot me a text after you leave the rating and I'll send one your way, text me at 40749033 to 8.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (1705)