How to Utilize LinkedIn for Your Demand Gen Strategy

ABOUT THIS EPISODE

As we wrap up our demand generation series, Lesley Crews shares her final thoughts on the deep dive, and shares she and the team at Sweet Fish have been utilizing LinkedIn for their demand gen strategy. 

Yeah, What is up everybody? Welcome back to BBB growth. My name is Leslie cruise with sweet fish media. It is April 30 which makes it the final day of our deep dive into demand generation. I cannot believe how quickly this month has flown by every other month here on GDP growth. We are going to be diving into a very specific topic, february was a B. M. The entire month of april. We've been covering demand generation and stay tuned for our june deep dive topic that will be announcing very very soon. We're really excited about it and I know it's going to be beneficial to a lot of you as well so we're pumped. So the idea to discuss demand generation all came about a few months ago when I was talking with dan Sanchez, our director of audience growth here at Sweet fish. For those of you who don't know for the past two years I've been working behind the scenes to produce me to be growth never on the front end of the pike, But Dan and I were talking about how I've always been interested and really excited about trends and things happening, social media marketing and kind of where it fits into B two b. He asked me what I knew...

...about demand generation and I was honest and said absolutely nothing. So he encouraged me to research the topic, find some of the best B two B marketers who are practicing demand gen daily and learn as much as I could about it, which is what brought on this deep dive and be hosting and if you've been enjoying this series, thank you so much for listening. And for all of the encouragement, I've been reading every message on linkedin and um all of your connections. It's been really, really awesome to meet so many new people through this deep dive. This was my first time really hosting a podcast at all. And I've learned so much throughout the process of this project, not only about demand generation, but about hosting as well. So I'm really excited to kind of take that and run with it in my career and moving forward, we'll kind of see what happens. I'm really excited about it. So for the past month I've been interviewing thought leaders and vendors who have implemented successful demand jin strategies and their organizations. I've talked to so many wonderful successful marketers who have willingly share their best practices, advice on implementing demand generation strategies, and even some advice for young marketers who are interested in a demand general and what next steps they could take you to get there. I've...

...learned something very different from each of these marketers. So in my last solo episode, I kind of wrapped up everything I've learned in the past couple of weeks and a few tips and tricks that I heard from these marketers. But I did want to take just a moment to highlight a conversation that I had recently with Gabriel Ehrlich. And if you haven't listened that episode, I highly encourage you to, we talked a lot about utilizing linkedin and how you can use it to really humanize your business and essentially jumpstarted demand gen strategy. So the short of is this on linked in the best way to rise an algorithm is really to be an active participant on the platform. And this is something that we've been practicing here at Sweet Fish recently. This means publishing content, posting comments and reacting to post on a regular basis. It's really not that hard guys. It's actually very, very simple. People make it a lot harder than it needs to be. All you have to do is publish content, published, good content, you know, make a status about literally anything you want, as long as it's relevant to your audience, but also going further than that, interacting with other people on...

...linkedin. I get questions all the time from customers who are asking me, hey, you know, I'm not getting very much engagement on linkedin, what can I be doing differently? And I always ask the same question, are you engaging with others? Are you commenting? Are you liking, are you, you know, connecting with other people in the industry? And the answer is always no, that's why you're not getting engagement. You have to connect, you have to leave comments, make yourself known on the platform. The upside to Lincoln is you really don't have to write, you know, walls of text or spend hours on the platform to be considered active. Something as simple as saying congratulations or you know, giving a post two thumbs up is enough to really increase your profiles visibility to people who aren't even following you yet. Although we do recommend leaving comments rather than just giving a like because it has such a different effect. Another way to increase visibility and search ability of your content is through tagging, for example, tagging a colleague or company in an update will result in a notification to anyone you mentioned. Additionally, if anyone mentioned react to comments on your post, those actions...

...will make your post visible to followers of those people or companies. We also recommend tacking on a couple hashtags between two and three. I would not leave 10 plus hashtags on your linkedin status but doing so can help your content trend for a particular hashtag which in turn will result in more notifications for your followers. These are just a few simple ways to utilize Lincoln and a demand gen strategy. And again, it's something we've actually been doing here at Sweet Fish completely unprompted. Our entire producer team has been so eager and excited about posting quality content and being active on linkedin by myself have really been active the past couple of weeks, especially because of this deep dive. But I've learned so much about marketing and podcasting in general that I just wanted to share it with people and it's been working really well for organization. You know, not only are we making ourselves visible in this space, but our company as well. So if you stuck around for the entire series of demand generation, let me know your thoughts, connect with me on linkedin at Leslie Cruise and send a...

DM tell me which episodes have stuck out to you the most. Tell me how you're implementing demand generation into your organization. You know, drop some hosting tips. If you have any advice like hey, that episode really sucked. Let me know be honest. I always take constructive criticism and yeah, I have really, really enjoyed doing this deep dive and make sure you stay tuned for our upcoming deep dive in june. It's going to be a really good one. Thanks for joining me here on GDP Growth. The next time is the decision maker for your product or service Abebe marketer. Are you looking to reach those buyers through the medium of podcasting? Considered becoming a co host of GDP growth. This show Is consistently ranked as a top 100 podcast in the marketing category of Apple Podcasts and the show gets more than 130,000 downloads each month. We've already done the work of building the audience so you can focus on delivering incredible content to our listeners. If you're interested, email Logan at Sweet Fish Media dot com.

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