The 30/30/30 Plan and Introducing a New Co-Host: Benji Block


In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.

We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward.

Connect with Benji: 

Connect with Benji on LinkedIn

Yeah, welcome back to BTB Growth. I'm danSanchez with Sweet Fish Media and today I'm here with Benji Block, who is goingto be the new co host for this show, BTB Growth. Benji, welcome to yourfirst episode. Thanks dan. It's really exciting to be here and the kickoff.Benji's first episode I wanted to talk about essentially a topic that Iactually mentioned way back in june around thought leadership and it wasaround a methodology that I called the 30 30 30 plan because believe it or notas a podcast host, there is a tremendous, tremendous opportunity tolearn and to grow. It's honestly one of my favorite parts about podcasting isthe amount of growth that happens for the host, even though the host might dolike solo episodes every once in a while to be able to interview expertsover and over and over again on all the...

...different topics you'd ever want tohear about and have an excuse to reach out to every author of books you'veread. That blew your mind the amount of career growth and honestly, like Italked about this last summer, the thought leadership, you can buildaround a topic just through hosting and podcasting Is substantial. So weactually wanted to use this episode as a way to kind of benchmark Benji'sjourney as a new host to be, to be growth and honestly someone who isfairly new to B2B marketing but not new to marketing, to kind of start kick offhis journey that way. And then actually benchmark it along the way to see whereBenjie has gone because I know I felt it in my journey James Carberry, thefounder of Sweet Fish and the founder of this podcast has felt it on hisjourney. He did the first, I don't know 1200 episodes of the show and didn'tknow very much about marketing from the beginning now he does because he'stalked to 1200 experts, you know, and in my 30 30 30 plan, I talk about one,you can use books and reading as one...

...pillar of learning and Benji iscertainly going to be reading a lot, but the second main pillar is justinterviewing the experts and there's no better way to get in front of thosepeople who know that they really know what they're talking about becausethey're practitioners doing the work than getting on a starting a podcastand actually just asking them and interviewing them about their expertise,people want to get in front of an audience and so give them theopportunity to be in front of your audience by starting a podcast andhaving them on. That's the very methodology behind B2B growth. Andwhile we do it to build relationships with our ideal buyers, we also get theadded benefit of learning and becoming better at our own marketing craft byinterviewing these people. So to kind of kick off and set the benchmark forBenji I wanted to ask you three questions, one kind of, what's yourbackground, How did you get to where you are? Yeah, Thanks dan. It'sexciting days here at sweet fish and an exciting time to be joining this team.Uh, great question. So how did I get... I have been involved in marketingmore on the social media side and nonprofit side for several years,helping things grow and trying to get messages into the world. But when itcomes to be to be, I really only worked in sales and customer service in thatspace. But there's always been this interest internally To go man, there'sso much amazing things happening here, but like I'm just new to it and I justwant to ask questions and learn and grow. And so the last year in the B2Bspace has been exciting, but it hasn't been in podcasting, it was in sales andcustomer service. And so marketing coming into that from a nonprofit sideor social media, my brain loves it. But now to bring that over to this spaceand just get to ask experts like you said is really exciting for me and Iknow you came with some substantial experience already on the podcastingside. What were some of the podcast you were hosting before this show? So forme, podcasting started really just out...

...of an overflow of passion. I started myown podcast because I tore my achilles and I was playing basketball, I go upfor a rebound. I thought someone hit me with a bat in the back of the leg and Iwas like, oh my gosh, so go to the doctor, find out I tore my achilles. Ihop into my closet basically because they're like, you're going to have tosit for the next six months, like you can't do anything, you just basicallystay in your room, watch tv. That doesn't work for me. I'm a go getter, Iwant to do things, I want to learn things and I'm like, what can I do? Icould start a podcast. Uh, so I hop into my closet. I like had my macbalanced on my hamper. I'm sitting right below my clothes that are hangingin my closet, like calling people from my closet and podcasting that way. Andat that time I was working for a church and I was wanting to become a betterleader and a better creative because I was a creative arts director. And so Ireally just started reaching out to people going, I want to learn from youask some questions, positioning myself... a student, positioning myself as alearner. And then over time, like you've alluded to uh thought leadershipcame out of that. I started having different perspectives and I do soloepisodes and grew A lot in my in my 20's doing that and podcasting on myown over time. Then people started asking me questions, how do I start myown podcast? And I was growing in my communication skills, so I'm startingto get to travel and speak a little bit, and then with time I got startedpodcasting for author, our and interviewing authors who had justrecently come out with books and so in different formats, whether as an editorhost, sitting behind a mic, podcasting has been a part of my life for manyyears now, and I'm excited to do this in the B two B space being a little bitnew to me, but feeling like man chopping it up with some of thesepeople is going to be extremely important for my growth, but also togive them a platform to share what they're learning and uh that's gonna beso beneficial for our audience. What...

...are some of the things you're hoping tolearn from interviewing B two B marketing leaders? Yeah, I want tounderstand the full depth, I think when you're talking to practitioners, it'svery different than visionary leadership right? Where it's like, thisis where we want to be down the road talking to a marketer and a B two Bspace is like, okay, what's working right now today? And you're gonnaobviously, I'm gonna have to learn a lot of new terminology uh that excitesme, I love learning different languages, like you talk to somebody and they'rereally in a space and you're like you are saying so many words that I do notunderstand yet, right? So I've been like flipping through B two Bglossaries of words and just trying to get fully integrated there. I'm excitedto understand account based marketing a little bit more and really understandhow that works and and meet marketing leaders just from different circles anduh to get to pick their brains on a...

...variety of topics. I just think whenyou're doing as many podcast as we're doing here at Sweet Fish and with B twoB growth, the opportunity is honestly limitless. There is a lot ofopportunity and you will have the chance to interview some of the bestminds And not just B2B marketing, but marketing in general. I know it's beenone of my favorite parts about hosting this show. Um and honestly anybody whois a listener of the show gets the added benefit of hearing everything,all the conversations, it's almost like podcasting is not even fair is you getto sit in on all these like what could have just been a coffee shopconversation. You get to sit down and listen to the master's uh spill their,their favorite campaigns or what they're experimenting with our thinkingabout now. So I think the one, the one thing you get as a host though is youget to, you get to ask you my favorite questions and bring up your specificand want things that maybe as a listener, you don't have the exact samechance unless you go find them on social or something or just start yourown podcast and interview them yourself.

They'll probably say yes. So lastly,where do you expect to be six months from now? It's kind of a vague and likevague question and can lead to a lot of different places, but just so we canactually play this episode back six months from now at a separate recordingand kind of maybe laugh or be like, oh we got even farther than before wherepaint a picture of what six months from now could look like. I don't know, Iwill say that first, I can tell you there will be a level of depth in myknowledge and there will be things that I agree and disagree with right now,it's learning and so it's going to be a lot of like, oh, what's yourperspective on that? I think six months from now, Benji has perspectives onthings that goes, I don't know if I agreed with that, you know what I mean?Like I have perspective gained because of all the people that I've talked toand I think that is what I'm probably most excited for and know will happensix months from now because when you talk about your 30 30 30 plan, a bigpart of that was also books and taking... the books that I've taken in so far,even you're starting to see, okay, there's some different schools ofthoughts on certain things, but I think six months from now, I probably know alittle bit more about where I fall, where I like asking follow up questionsand podcasting in this space is exciting to me because it is a littlebit of a new zone to just focus in on and go, okay, let's learn as much as wepossibly can here in the first, Like you said, six months and I'm lookingforward to it. One of my favorite things to do as a marketer is just totalk shop with other marketers and honestly sometimes throw down overdifferent things like, no, it's this way, no, it's that way, no dimensions.The best, no demand gen is just, it's just rehashing what marketers have beensaying for a bring back friendly divisions. I love it. It's usuallyhappening on lengthen every day. I'm always up for debates. In fact, I thinkI have a scheduled debate for B2B growth coming up. Sure. Do I saw thatlinked in comment. So that's the best part is we learn and grow together. Iknow Benji will be learning and growing... talking to a number of Evenlisteners to the show, but B- two B marketing leaders that are, that aredoing some great stuff. So Benji, thank you so much for joining me on the showtoday. Um, we are all looking forward to hearing the experts that you'regonna be hosting on the show and learning from them all together. Yeah,absolutely. The best days are ahead, excited. And uh if you want to connectwith me, definitely reach out now on linkedin and I would love to talk toyou guys and excited to get to start interviewing some of the amazing peoplethat are doing great work in this B two B space dang. I was just gonna pluglinkedin. I'm like, if you want to follow in Benji's journey, like get inearly, go connect with him on linkedin and we'll have a link in the show notesof course to make it a little easier to find them there. Okay, one of the things we've learned aboutpodcast audience growth is that word of mouth works. It works really, reallywell actually. So if you love this show, it would be awesome if you texted afriend to tell them about it. And if... send me a text with a screenshot ofthe text you sent to your friend, meta. I know I'll send you a copy of my book,content based networking, how to instantly connect with anyone you wantto know. My cell phone number is 40749033 to 8 Happy texting.

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