B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 1971 · 2 months ago

How to Test an ABM Strategy without Fancy Software

ABOUT THIS EPISODE

In this episode, Dan Sanchez talks with Cody Ward, Sr. Director of Demand Generation at Conexium, about how he tested an ABM strategy without fancy software.

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