It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, , VP of Marketing at and host of , makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
- Advice for new companies that want to build an audience but also need revenue
- How to future-proof your content against new privacy regulations
- The important differences between subscribers and members
- Building vs. buying an audience
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