How to Target Multiple Stakeholders In a Single Account

In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company.

In this episode, Dan Sanchez talks with Kevin Jong, Strategic Programs Manager at Panda Doc, about his journey implementing ABM. 

In this episode, Dan Sanchez reviews “No Forms. No Spam. No Cold Calls” by Latane Conant.

In this episode, Dan Sanchez talks with Maria Edlefsen, Global ABM Program Manager at Ivalua, about how she finds and narrows down the highest potential accounts for ABM campaigns. 

Maria also explains: 

• Where she goes to get a list of accounts and what attributes she uses to trim it down.
• How to automate and scale an ABM campaign.
• How sales and marketing can work together on an ABM campaign.
• The difference between one-to-many campaigns and one-to-one campaigns.