How to Target Multiple Stakeholders In a Single Account

In this episode, Dan Sanchez shares a t ip on where to start if you're new to ABM.

In this episode, Dan Sanchez talks with Dmitri Lisitski, CEO & Co-Founder of Influ2.

In this episode,Dan Sanchez shares tips on how to use a podcast to supercharge your ABM engagement.

He also talks about:

• How Sweet Fish uses podcasts to drive their ABM engine.
• How you can apply Sangram’s TEAM model to your podcast strategy.
• Tips on outreach, scheduling, pre-interview, interview, and follow-up.
  

In this episode Dan Sanchez talks with Amber Bogie, lead strategist and ABM manager at Degreed, about lessons she’s learned after 3 ABM implementations at 3 companies.

Amber also talked about:

• How she got started with ABM.
• How she forecasted and accomplished short term wins.
• How to better align marketing and sales goals
• Mistakes she’s made that you should avoid.
• How to be successful with a one-to-one campaign.