How to Target Multiple Stakeholders In a Single Account

In this episode, Dan Sanchez summarizes the lessons learned after doing a month-long deep dive into the topic of Account-Based Marketing.  

For the deep dive, Dan interviewed 16 practitioners, thought leaders, and vendors, read 11 books, and recorded 9 solo episodes documenting the lessons learned along the way.

In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.

Here's the list of the books reviewed: 

1. B2B is ABM by Sangram Vajre
2. Account-Based Marketing for Dummies by Sangram Vajre
3. Practitioners Guide to Account-Based Marketing by Bev Burgess
4. Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
5. Buyer Based Marketing by Matthew Kraska
6. No Forms, No Spam, No Cold Calls by Latane Conant
7. The Book on Account-Based Marketing by Bassem Hamdy
8. Unleash Possible by Samantha Stone
9. Content-Based Networking by James Carbary
10. Hot to Get a Meeting with Anyone by Stu Heinecke
11. The Ultimate Sales Machine by Chet Holmes

In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.

In this episode, Dan Sanchez and James Carbary share a few good alternatives to events to benefit your ABM campaign.