B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2098 · 3 months ago

Stop Creating Boring Content!

ABOUT THIS EPISODE

In this episode, Lesley Crews talks with Travis Tyler and Patrick Downs, co-hosts of The Customer Engagement Lab

Yeah, what's up everybody? Welcome back toGDP Growth. My name is Leslie Cruise and I am the behind the scenes producerof the GDP growth show. Today, I am so excited to be talking to Panda docks,very own Travis, Tyler and Patrick Downes Guys, thank you for joining me,How are you beautiful today, You can do better than that. Come on, I am so good.Leslie, thank you for asking this morning. I had my first cup of coffeein a week, so I'm about to run through a wall. That's how good incredible.That's the energy I was looking for. Leslie thanks Travis. Thanks so muchfor having us. We've been looking forward to this. We've beenantagonizing you to let us come on the show and have some fun. Yeah, foranyone listening, they've been driving me crazy for the past three monthsasking me when they get to give you on GDP growth. So today is the big day andI'm excited for you guys to be here. So for anyone who is listening to thispodcast, these to run an absolutely hilarious BTB podcast called thecustomer engagement lab. If you are not subscribed to that, you are missing out.This show is described as a place for sales and marketing teams to let theirhair down for a silly goose time and I just think that that describes you guysso, so well, if you've ever listened to an episode of there's you know, justhow accurate that is. So for anyone out there, I'm not even going to let themintroduce themselves. I'm not even gonna let them talk about themselves,I'm going to do it for them and I'm going to share a clip from the customerengagement lab. Patrick down. Travis. Tyler speaking, there is a, there's ahair on my microphone. This is literally your facial hair sometimesbecause we're such good friends. I'll come to the studio late at night andjust similar Travis usually sits, just don't feel like him do his intros forfun sometimes appear here comes out Travis and Patrick, everyone, I don'tremember recording that, I was glad you played that clip. There have been evenmore oddities that I have found on my microphone on our desk since then, someof which are not PG 13 enough for this what podcast platform now? I'm curious,I'm totally just talking out of my but no, it's it's mostly like coffee,coffee stains and Patrick's facial hair all over the table, that makes the mostsense. You keep making me chuck carbonated beverages, so probably someof that. I think in that episode we do, we took something, slammed it on your head. Yeah, thereyou go. Travis likes punishing himself because every time he almost vomits,let me do it keeps insisting that we do, it keeps it interesting, it keeps itinteresting. So this is not a boring B two B podcast, which is what I loveabout you guys. And that intro actually...

...kind of leads me into what we're gonnabe talking about today, um, which is comedic b to be content and why it'ssomething that's relatively unheard of In today's day and age in the B two Bworld. So Travis, you and I were talking off the record a couple of daysago and you said the following and I quote, I'm going to call you out herestop making boring ass podcast content that not even your own friends wouldgive a sympathy listen to down hurts dude, that's a glimpse into the mind ofTravis Tyler. It's what I've been in therapy for five years, therapistalways asked me who is giving you these really harsh, you know, criticisms andthe answer is always me. So just a harsh critic of myself and ofeverything out there. I'm always driving too. Do something different,create content that is definitely not boring because I can tell you thereason I said that sentence is because I have created stuff that not even myown mother would give a sympathy listen to. So that's when it's bad. Yeah. Withthis all stems from his mommy issues. Let's really get honest here And Travismakes my mom listen to the stuff that his mom I'll listen to. It's a weirdthing we've got going on. You guys want my mom to listen to it too because Ican, I can get her on. We need a mom back up for all the content that Travisgrades. My mom always listens to my content. So I mean, maybe it's your mom.Be nice to have parents that love you. Oh it must be nice to have co workers.You want to listen to your content to I had to listen to this and this, thisdoes answer your question or like the essay is like, what is something thateveryone should stop doing? Everyone should stop making boring ass content.And I I had a draft slack message written out to patrick, My two bosses,3 people on my team. And this was three days ago I didn't send it. But here'swhat the message essentially said. I'm getting the sense that our podcast isslipping into the area where none of you are listening to the episodes,which means that probably none of our co workers are listening to ourepisodes, which will inevitably mean that no one will listen to theseepisodes. So what can we do to make it so that every single friday besideslike when you check your phone, when you wake up in the morning to, you know,to see if you're in trouble with your bosses or whatever. The very next thingthat you do is like, they launched a new podcast on the customer engagementlab. Right, cool. I'm gonna have my coffee or whatever and I'm gonna plugthis in and that's something that, like everybody looks forward because I knowI have my podcast, I listen to every friday that comes out and I love it'spart of my routine. And so yeah, that's where this all kind of stems from. Canyou guys talk about what you would define as boring content? Because Ithink that people can tend to be confused on, oh my podcast isn't boring,it's like, Dude, yeah, so how do you...

...define that? Yes, I'll start and then Idefinitely am curious to see what Patrick thinks about this. I thinkboring content is content that just mimics what's out there and they don'teven mimic it well, So like in our space, right, we're in, we're in theB2B technology space. So a lot of people are familiar with people likeDave Gerhardt, chris walker and they think that they can just recreate whatthose two fellows have done and just do what their their voices, their faces.But the fact is like, the reason those guys are successful with their contentis because like their backstory and like the work that they put intocultivating their own unique point of view is like so incredible. Like if youwere to go into the backlog and listen to some of chris walker's earlierpodcast episodes and I think he still talks about it occasionally of like hisorigin story. He's like a marvel antihero. Like he he was so frustratedwith like his marketing and sales leadership For not understanding thatthe stuff they were trying to do that was popularized in 2005 to 10 is notthe recipe for success anymore that he just up and quit, started his owncompany, right? Like it's a it's a great kind of rebellion story. And withDave like what I think a lot of people don't realize with D. G. Is like thatguy was like traveling the country, speaking at events. I saw him for thefirst time I think 2016 on stage at a zoom info conference and he was one ofthe very first people that I saw consistently bring humor and insightinto a field that was in desperate need of it. So to answer the question of ofwhat do I mean by boring is just trying to copy what's out there. That's thesame old stale person to person interview people's attention spans arechanging. I mean you gotta, you gotta get with the times like that, that longform content unless you're really bringing on some interesting point ofviews, this is just boring, nobody's gonna listen. Yeah. Patrick or yourthoughts. I think ultimately people want to see exactly who they arerepresented or who they strive to be. I think those are the only two thingsthat aren't boring. Even if you're funny, if it doesn't go into one ofthose buckets, I don't give a shit Like you, I either need to say that's me orthat's why I want to be. I really think that's all it is agreed. 100% agree.100%. And diving into that. What are some examples of some content that youboth have come across that is not boring and something that's maybeinspired you to be more exciting and engaging like you obviously have on thecustomer engagement lab. Yeah, I mean I listen to a lot of movie podcasts and I,for me that's like I want to be in the film industry and to see people thatknow what they're doing and talking...

...about. It gives me knowledge about howmovies are made or kind of like the backdoor, Hollywood stuff. Um and thenthere's also people they bring on that are just average people that likemovies and I see myself and those people that are striving to get there. I think where I draw my inspirationfrom is comedy podcasts. I listen to Tom Segura's podcast, two bears. onecave, he has another one called Tom talks where he does more seriousinterviews and then his other one is called Your Mom's House, which is rateddefinitely NC 17 And it's disgusting. Um, but it is also like hilarious. Ilooked at those folks for why do I keep coming back? And the reason is always like theircontents fresh and their format is, is something that I also like, it's eventheir most boring episodes are still better than me listening to anothermaroon five album while I'm on my bike. Like I disagree, I disagree. But yeah,I really looked to comedians, uh, and what they're doing because they'reowning the space. I mean, not all comedian podcaster, everybody's cup oftea. I'm not advocating for everybody. Try to be like joe Rogan. I'm not a bigfan of what he's doing anymore at all. But I do think that tom Burt Bertkreisher, bad friends. Andrew Santino is doing a really good job. And thenthe other area, I think Patrick and I get a lot of inspiration from hisTiktok and that's somewhere that we're really interested in going. And I'vebeen working towards as well. Yeah, let's talk about that a little bit. Uh,you know, I think that there are marketers who I've talked to, who thinkTiktok is kind of silly that the bandwagon has passed and it's not worththeir time. Clearly, you guys are thinking differently. So, you actuallyshared with me yesterday that you and Patrick, I've been working on Tiktokcontent and you guys created this hilarious Tiktok about stepping into asales role for the first time. I'll be sure to Lincoln in the show notes hereso everyone can watch it because freaking hilarious. And I checked itthis morning and it has like almost what 30 k likes and over 500 comments.And you just posted it two days ago. So, talk a little bit about that and whatthe thought process was behind that, why you wanted to get on to talk in thefirst place? Honestly, Tiktok started as something to alleviate theexistential crisis during the pandemic for me. Um I can't speak necessarilyfor Patrick, but probably similarly dramatic and emotional reasons fordiving into Tiktok. Um, but yeah, it was it was just a fad. It was somethingthat I was lurking on. I was creating no content. I spent eight months justperfecting the algorithm for me and the content that I found funny. And after awhile I was like, you know what? I've got a lot of really talented, smart,funny friends, including mr Patrick...

Downs. I think we could try just tryand if nothing else have fun with the actual process of making a Goofy video.We struck out with the podcast knowing that we wanted to do business comedycontent and I started realizing our podcast would be more interesting if Iwas playing clips from other content creators and getting Patrick's reaction,talking about what it means to us, getting our guests to react to thatspecific Tiktok. So we opened the show almost every week with a tick tock clipand then we talk about it and I was like, let's create our own. And I hadno intention of our content blowing up, which is going to sound like I'm makingthat up. But truly, I was using Tiktok to just edit videos on my phone andthen who like house them so I could share them with Patrick and share themwith my team internally to make them laugh and then the eventual goal is Iwas going to show them to our VP of marketing who is a, our number oneskeptical fan of our podcast and he was going to tell us which one he liked thebest. This is kind of going to be a gag right? Like to see like, you know, ourVP of marketing is basically my, my work dad and like, hey, work dad, youheard about this thing called Tiktok, Check out the videos Patrick and I madeand then you know, stuff that crashed. This is stupid, but it ended up, but Ido kind of like this one and then I Just literally, how's the video onTiktok with no intention? The algorithm picked it up and we're at over 330,000views as of right now. Crazy. That's crazy. I love that. You're picturingthat Sean would say sassy France. Yes, not sure why, but if he does not goingto be very disappointed Yeah, Honestly, I'm starting to think like as we'rehaving this conversation linkedin is probably not our audience and andthat's something I'm slowly starting to realize. Like I think Reddit Tiktoklike bravado and twitter are probably audiences that would appreciate me tobe comedy more like even if you look at corporate bro, he blew up on instagram,like he didn't blow up on Lincoln, he got banned by Lincoln. There was aperiod of time were linked, it was like we don't want this, I'm starting tothink like why are we trying to do what corporate bro did and unlinked? Andwhen they don't want it, like Lincoln has made it clear that they don't thinkme to be comedy is there space? So I think that's another thing to take intoaccount if you're wanting to do this, the platform you're on, because after Isaw all those views in our Tiktok, like that's not that much different than thehumor on our show, right? So like we probably need to find these people,it's totally in line with with your show. I completely agree. And I thinkthat I think that scares people because I think people are, so I have to be onlinkedin, I have to be engaged. This is my career, you know, B two B is onlinkedin, but it's not always the case. And I think that's why a lot of peopledo get stuck in creating this boring bdb content because they're scared. Andso do you guys mind leaning into that a...

...little bit on why you think people tendto get stuck in this? You know? Same back and forth. They're just creatingmore boring content and being stuck on linkedin, not feeling like they canbranch out in that way. Yeah. Patrick and I have talked about this before.The reason people are creating boring content is out of fear. Mostly they areafraid of getting fired probably first and foremost because their livelihoodis at stake if they lose their job for most people. And the second reason is Ithink a fear of looking dumb, so not just you know, the idea of gettingfired, losing money, food on the table etcetera etcetera, and then taking astep even further, it's just like this fear of embarrassment, something thatPatrick and I have overcome and the leaders of our life of I don't care ifanybody listening to this right now is like these guys are morons and thisisn't for you then this isn't for you. That's and that's okay. It's for thepeople, the people who it's for, they know it's for them, they know it's forthem. So yeah, I think it's a shame that people are afraid, but that's kindof that's kind of where we're at. I think we're slowly seeing people warmup to it. But I was just I was loading my dishwasher today thinking about thisinterview with you Leslie and I was like, I wonder if Panda doc were to beacquired if I would be allowed to have this business comedy podcast withPatrick anymore. And Patrick shaking his head right now, I can see and Iagree with him. I think the show would be over if we were to be acquired orbecome a publicly traded company. You think the FCC is gonna let two moronslike me and Patrick run a podcast? No. So that's kind of the, you know,something that bums me out a little bit of the seriousness of the businessworld sometimes. Yeah. And I think that's going off and doing it on yourown in that situation was what you would have to do. But something that Ilove about, you know, you guys is you actually got in trouble. Like, I thinkit was the second or third episode by your I don't know if it was your, Idon't know. I know it was your boss, but I know you got in trouble forsomething you said in an episode and they were like, hey, that's really notprofessional, let's cut it. But that didn't stop you from the next week,Still doing stupid shit. And like, you know what I mean, still creating thatcontent. It didn't stop you. You were like, oh, I need to tone it down. It'slike, no, I'm going to continue in a different way. In a different direction.Absolutely. And I actually think the, my bosses love that tenacity. So foranybody out there that is afraid of like getting chastised or like, oh wellwhat if my boss makes me pull it? Okay? My boss did, he made me pull it not abig deal. He didn't pull the show, he was just like, hey man, like put itdown, but they were like, but on the low low, that was kind of funny. Soit's just a matter of finding where the line is and you don't know where thatline is until you've crossed it. Um And...

Patrick and I talked about this as well.Like I followed my core values like what got me in trouble was a boogersegment was literally talking about boogers and yeah, for a lot of peoplehave super gross and inappropriate and childish. That's me a little bit. ButI'm never worried about saying something that's going to get mecanceled because I know in my core values, of my heart, of heart, of who Iam, I would never do or say anything to get me in that much trouble. So I kindof let my own little flag fly on these on these podcast episodes. And that wasSassafras Sean by the way. Yeah, it was. Did he Sasa for us? You, he did. Hesays, trust me, that was the only thing we've ever had to cut. I think I knowit was a booger. See like come on guys, take a risk, take a risk. Just don'tsay burgers. Yeah, don't talk about boogers and you're good, you're good togo. So to anyone who's listening to this, thinking to themselves, oh man,you're speaking to me. Clearly my content is very dry and boring andthey're having this like light bulb epiphany moment. So and perhapswondering, you know, why their contents not doing that great and they'rerealizing, oh it's because it's boring. What are some next steps that you guyscan provide and share that they could be doing to make their content moreengaging, even if it's not, you know, comedy, because I think this is veryimportant. Some people are just not funny and they should not try to bethere not funny. So what are some next steps that they would take to be moreengaging I think find the content that you are most encapsulated by can really take the time to dissect it.Talk about it with a friend who has a similar interest in that thing and belike what is it about this that I like so much and all good comedians, youknow, they're all good creators, they emulate, they borrow, they steal andthat's okay. I know earlier I said don't just mimic what's out there,we've got to start somewhere, right? So I would I would say find out what it isthat you love about the content you love and do your best to try to emulateit and keep practicing at that and put a unique spin on it. Like always ask yourself why would anyoneeven bother listening to this? Always be asking that question likewhat the hell do I have to bring to the table that would make anybody thinkthat this is worthwhile, that they should spend their time listening tothis, whatever that means to you, That's a question I ask. Every time I'mpreparing for a show with Patrick is like, why why would my brother listento this? Why would my friends listen to this? Why should Leslie who's producingthis show? You know, she's going to the gym, she's eating Chik fil a she'staking care of her family, she's trying to move into a new home. I'm puttingyour whole life out there on blast...

...right now. Leslie, thank you all ofthat stuff takes time. So why the hell would you take 30 minutes to listen tostuff? Patrick and I are cooking up in the lab and that's always at the heartof what I'm trying to create. And I would encourage everybody to try toadopt that mindset Travis, that's been so helpful for me, by the way. Like Iliterally copied what you just said, word for word this morning, talking tosomebody and I started thinking about it. Even in my trainings or anything Isend to somebody, it's like why would anyone want to read this? That hashelped a lot? And Leslie, I think I'm a good person to answer this questioncause I feel like I give people lightbulb moments a lot, like you know,people talk to me and they're just like, wow Yeah, things are just reallyclicking for me right now. You really do you really do anybody out there? Mymy cell phone number 6033128758. Text me totally fine. I would say if youlook at comedy, what are you trying to do? Right? You're trying to makesomebody laugh. So if if comedy is not your thing, you need a target. So likewhat is the effect that you want to have on someone? And I think that'slike the number one thing you need to figure out before you go and makesomething. Do I want to make them think more? Do I want them to be moreknowledgeable by the time they leave? Don't want them to be like very engaged.Do I want them to laugh? I want them to feel emotional, figure out what youwant, your content to be, and then you can just align that with whateverskills that you have in those areas and then everything else kind of goes fromthere because some people start at the top, but like I had this idea for athing, but they didn't build it from anything, so they end up lost in it andthen it won't connect to piggyback off that even more. I saw Mark um from dulyshoutout to duly and Mark, we're gonna be interviewing him later this week onour show. He he made a post where and I've said this before where it's likecreate Something for 100 dedicated people. Don't try to create it for likeevery every single person out there like find your tribe and to go back toeven more of what Patrick said, like when somebody is watching a podcast orlistening to it because they either see themselves or they see who they want tobe and it doesn't have to be hilarious stuff. I I watch, I follow andsubscribe to this person who teaches me how to take care of turtle tanks. Thisdude has like thousands of followers and it's so niche and he's not funnybut he's really, really knowledgeable and he really empathizes and putshimself into the shoes of somebody who's trying to learn how to take careof turtle tanks. I've got a gecko tank out there that I take care of. So again,it doesn't doesn't need to be like the funniest podcast. The world can be ranthe most random shit you like and that, you know, turtle tanks, He likes TotalStop the link, drop the link. I don't have a turtle, but I just want to watchthis. I have to see it. I might get a turtle now. A turtle and I was a kid.Um its name was Topanga and it died...

...very quickly. Boy meets World fan overa year. A Woman of Taste. Yes, you can say your turtle died. Like the remakeon netflix of Girl meets Well, it was bad. I was excited about that. I'm verydisappointed you fell into that fuller house category. Sorry, discussed whatare some results that you guys have seen from doing podcasting differently?And if someone listening to this, wanting to take your advice andactually put forth the energy, what's the purpose? Like what results have youseen? Yeah, so this might come as some surprise to some people, we Patrick andI don't necessarily, like consider ourselves to be like, the arbiters ofBusiness, comedy podcasting, we're still figuring this out alongside eachother, alongside everybody listening. And um, we have seen some results, youknow, I think in the first quarter that we launched our show Leslie and lookingat some of the streaming numbers right? Like, and streaming numbers oneverything, but we were at like, what was it like? 2.5 above the average forthe number of downloads per episode for me to be podcast, which was great. Anduh we're about to find out in a couple of weeks with you to see how if that'sheld up or if we've dropped. Um I have a feeling we've dropped but we'llcontinue to see. But I think like the thing that stands out the most is Iknow this is working, I'm gonna steal this from chris walker of thequalitative stuff like the notes that Patrick and I get from people. Themessage is the shoutouts publicly. I mean, I got an email yesterday from oneof our employees who was like, Travis hearing you dissect your job historytrauma was one of the funniest and saddest things I've ever listened to apodcast next for putting it out there and I was like, that's what I do it for.That's what I care most about. You know, the private comments, like I'm shockedat how many people just message us and are like, hey, thanks and or wow, LikeI had somebody messaged me and say they literally started a podcast becausethey saw us being weird and we're like, oh, I didn't know you could do that. Soawesome. Yeah. And I mean we talk about mental health sometimes too and it'ssimilar to that were like, you're setting an example in a way, even if Idon't have a million people watching it. If like even five people go, hey, I'mmore open to talk about my mental health or I'm more open to doing weirdstuff on the side or being more of who I am. Like That's 100% of result. Andif one person feels that way, you know that if you get more reach more peoplewill feel that way. So you just need to keep going. Even if things are dippinglike we got that Tiktok pop off, there's going to be a way to get thatinto our podcast, right? We're gonna,...

...those people are eventually gonna findus too. And I think a lot of it comes down to consistency. Like don't give upjust because you have a couple down weeks, like you need to think aboutwhat if I did this for five years, where would I be? Yeah. And the lastthing I'll add to is like, I got a message yesterday from my VP ofmarketing saying like, Hey Traf would love to see how the podcast hasperformed, quarter of recorder and what does that mean to him? So we're gonnahave to like dissect these numbers. So a lot of people listening might thinklike, well it's great that traps and Patrick can do a business comedypodcast with my company would never go for that. No, we still have people thatare interested in how this thing is performing and we fully anticipate thatif at any point they just decide this isn't worth the investment or they wantto pivot me to go work on something else, they'll pull it and that's justthe kind of reality we live with. So it, we are having fun with it, but thereare things that we are measuring and tracking and that includes like howmany people are listening to the Youtube episodes and then clickingthrough and then signing up for demos and free trials. Like we are looking atthat stuff, we are looking at our audience growth, we're looking at thenumber of impressions subscribers to different in various channels that wereposting all of this on. We are heavily invested in tracking every play, theaverage length of every play of every episode Um, and trying to fine tune in.So there is a marketing angle to this as there has to be, but the big but isthat we, from the outset said like, hey, you want a podcast, great. But justknow from day one, this is a brand play, we're definitely gonna track stuff,We're definitely going to try to ensure that we can have some attribution. ButThis is a brand play through and through four panda doc and for peopleto just know that this is a place where there are cool people that work for acool product and we have fun at Panda doc and like I was like, dude, are weall on the same page zoom call with VPs directors and they're like, yeah, cool,let's go. Absolutely having that support is huge. And I think, you know,this has been really, really great advice and just for Youtube whileyou're here, I personally, I think that you guys are encouraging me and I'msure hundreds of other people just to be more themselves at work and I thinkthat people do get scared, you know, I'm gonna be to be, I have to be soserious and even looking back on the deep dive, I did a few months ago, Ithink that there were some chances for me to add a little bit more of mypersonality into that and I didn't take that opportunity because I was fearful.So since I've been, you know, working behind the scenes with you to talkingto you Travis once a week, um it's...

...really been encouraging for me to seethis and for me to bring more of my personality into work, even if it's notthat funny, like, I don't think I'm the funniest person ever, but I think evenjust being more personable, bring that personality and has been huge for meand has really been a game changer for me at work, because I think that peoplecan tend to get like, okay, I'm at work, I have to be worked Leslie like, no,you can be yourself at work, you just have to know like you don't have toturn it off and that's been huge for me. So thank you. That makes me so happy.Seriously. That really does, like, warm my heart. And I know it's true becauseI've seen you blowing up my linkedin feed and I'm loving it. I'm like let'skeep seeing Leslie like post up the wazoo and it's amazing. Yeah, I guessme tummy bubbles. Thanks Leslie, tummy bubbles. Yeah, that was gross. That'scalled Arts and that's not funny. No, it's like butterflies. Okay. Yeah. Tellme about those. Tell me what you're not a child. Tell me bubble sounds so muchbetter than butterflies. Like, oh you give me butterflies. Gonna give metummy bubbles. Oh, we just coined that. It's so nice that marketing, that's thefuture right there. You can't measure that clicks this measure. Tell mebubbles. This guy below in his mic. Oh man, I am a little bit scared to ask.But is there anything else that you guys would like to add to anyone in theB two B area who's listening to this podcast right now? Thinking, what thehell did I just listened to? Thank you for listening? Like thank you fortaking the time. I hope that you see yourself in me and Patrick. I hope thatyou you know if you want to be like us, god help you. Yeah, like kudos to youfor for if you're listening to this, I think it's because you want to takerisks. I think it's because you want to push the boundaries because you like toyou see it in the beat of Seaworld, why can't we do it in the B two B world?You like to have fun? And so that's it. My departing words would be there's aline between being self critical and pushing yourself further. But I thinksome people are too self critical and aren't using that, their own criticismof themselves to do better. They're just using it to put themselves down. Ithink that's a lot of the reason that people don't try new things. So everytime you have a bad thought about yourself, try to think, am I thinkingthis because it's going to help me get better at something? Or am I just beingaddict myself? I love that. Excellent advice. Go take an improv class. Iwould recommend that to go have some fun. Oh my God, go learn to go learn tobe a child again. And I know people are like improvs quirky. Yeah, Okay, wellthat's fine. Be a little dorky. Have some fun. A loose let your hair down.You too. And an improv class. I would give it, I would pay money for that. Ithink we need to do it. You should do it and you should record it and make itlike a podcast episode. For those who...

...are on Tiktok. I'm gonna do a quickplug. Go check out trap dogs 73 on Tiktok. That's that's the tick tock.That's my I'll change that name, it's my Patrick. Do you know the storybehind? Is that that's my AOL instant messenger screen name that I createdwhen I was 12 years old. Mine was Ice blade. Damn, that's cool man. Mine wasPink Drama Queen. That's the best one. You can. We change our Tiktok name.Pink Drama Queen, Is it not so accurate? She says with her pink fingernails. Yes,very accurate. Thanks, drama Queen, it's stuck for a long, long time. Well,thank you guys. This has been so much fun. Fantastic. Thank you both so muchfor joining me here on B2B growth and to our listeners. Thanks for listening.Make sure you subscribe to the customer engagement lab. If you want to hearmore fun content from these two, I promise you will not regret it. And ofcourse, thanks for listening to me to be growth. Make sure you never miss anepisode by subscribing to the show on apple podcasts, Spotify or wherever youlisten to podcast Until next time. one of the things we've learned aboutpodcast audience growth is that word of mouth works. It works really, reallywell actually. So if you love this show, it would be awesome if you texted afriend to tell them about it. And if you send me a text with a screenshot ofthe text you sent to your friend meta, I know I'll send you a copy of my book,content based networking. How to instantly connect with anyone you wantto know. My cell phone number is 474933-8. Happy next thing. Mm.

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