Accelerating Sales with Unexpected Honesty


In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Caponi, author of The Transparency Sale, about adding transparency, authenticity, and unexpected honesty to your sales process - and why buyers love it. 

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: 

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Episodes (1464)

Episode · 21 hours ago

ABM Finale: What I Learned After a 1 Month Deep Dive

In this episode, Dan Sanchez summarizes the lessons learned after doing a month-long deep dive into the topic of Account-Based Marketing.  

For the deep dive, Dan interviewed 16 practitioners, thought leaders, and vendors, read 11 books, and recorded 9 solo episodes documenting the lessons learned along the way.

Episode · 1 day ago

Every Book on ABM Compared (I Read Them All)

In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.

Here's the list of the books reviewed: 

  1. B2B is ABM by Sangram Vajre
  2. Account-Based Marketing for Dummies by Sangram Vajre
  3. Practitioners Guide to Account-Based Marketing by Bev Burgess
  4. Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
  5. Buyer Based Marketing by Matthew Kraska
  6. No Forms, No Spam, No Cold Calls by Latane Conant
  7. The Book on Account-Based Marketing by Bassem Hamdy
  8. Unleash Possible by Samantha Stone
  9. Content-Based Networking by James Carbary
  10. Hot to Get a Meeting with Anyone by Stu Heinecke
  11. The Ultimate Sales Machine by Chet Holmes

Episode 1993 · 3 days ago

How ABM Can Accomplish Multiple Objectives

In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.

Episode 1992 · 4 days ago

Instead of Events, Try This Instead for Your ABM Campaign

In this episode, Dan Sanchez and James Carbary share a few good alternatives to events to benefit your ABM campaign.