B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 1650 · 4 months ago

Marketing Squad with Diana Mitchell

ABOUT THIS EPISODE

In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media.

There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow.

Interested in Marketing Squad? Email Diana: Diana.mitchell@sweetfishmedia.com

... into today's show to give you a few updates in and around be to be growth. Some of you will know, back in November I came on the sweet fish team and really started to spearhead the work that we're doing at be to be growth and around this podcast. We've for a long time, way before I got here, said that be to be growth was a daily show, but we weren't really hitting that mark and my quarter one goal was to get us to a place where we were actually coming out with twenty to thirty minute conversations five days a week, so every work day a new episode. This, I'm proud to say, is the first week we will release an episode every day, and so moving forward into March, you can expect that be to be growth will be wherever you're listening to podcasts Monday through Friday. We want these conversations to help fuel growth and innovation. We want them to be insightful and exciting and I believe we're on the path to that. You heard the new intro today and man so much more fun and I think rewarding things down the line for the show. I want to say, as the host here, thank you so much for your support of this show. We hope it's adding tremendous value to you. If you've yet to connect with me, I would love to hear from you. I'd love your feedback. I'd love to know what you love about the show, what you want to see more of in the show. You can connect with me on Linkedin. Just search Benji block, or, if email is more your speed, go ahead and email me Benji dot block at Sweet Fish Mediacom. All right, let's jump into today's episode, conversations from the front lines of marketing. This is...

...be to be growth. Welcome, int be to be growth. Today I am joined by Diana Mitchell. She is our community manager here at sweet fish. Diana, were grateful to have you here on B tob growth with us. I am very glad to be back. Good. So, Diana, community manager is quite the title. People have probably a lot of different things that come to mind when they think of that type of position. So tell us a little of what the job entails for you, as you've taken on this role here at sweetish. Yeah, it's a new role for me, to be honest. I was a VP of marketing in a be to be organization of it staffing firm and I was looking to make a pivot. It wasn't I didn't want to be a CMOUM. What's next, you know. And because of my relationship with feet fish and again, I have been on the show before and knowing can and and Logan and James, when I saw this opportunity I thought, will cheat, what a great way to leverage my marketing skills in a new way. And I love people and you can't shut me up, as you know. So wow, what a great fit. Right now I'm meeting New People all day and so in this role that is not quite the definition getg just sitting around talking and meeting people a day, but it's kind of close rights community manager. I am building this phenomenal group of B Tob Marketing leaders from across the board, across the country, director level or higher. And the reason I say that is because we'll get to the cinnamentum, but we want the experience to be consistent and valuable for folks at a certain level so that it's really equal, if you will, and everyone's getting equal value. And it consists of various components of that general word community and and what that can provide you, and I think as we've all gone remote. Now I've been working remotely for ten years, but as we've...

...all essentially gone remote, I think the notion of community and getting to spend time, whether virtually or in person, with your fellow marketers, is extremely valuable, and so we have programming. Will talk about that a minute to just add value help you be your best self as a as a by marketing leader, and that's through the power of community. Speaking of the power of community, like Diana, what for you makes you so passionate about that topic? Obviously you know the remote situation Shin there's probably a bigger need than ever for community and a place where there's likeminded people. But what makes you personally passionate about it? You know, so I've been at this for a bit right. My marketing career goes back to college, which was two or three or fifteen years ago, and over the last six or seven years in particular, I've found that the relationships I've built some of the most powerful friendships in my life, where with other marketers through sharing, right, like when I worked in an agency, one of my best friends is a fellow marketing leader who was at the clot one of the clients I was working with. We stayed in touch and our great friends and it was through sharing, Hey, what are you working on? A what about this challenge? And and like these organic conversations that came up that we were friendship was formed. And so I'm not saying that our community is formed for you to make new best friends. However, there's this weird organic thing among marketers and that we inherently want to talk about our challenges and opportunities with other with others, and so by facilitating that and a structured way, it's taking away the happenstance of it and the luck component and it's structuring, I'll be loosely, it's structuring that ability to get together and and share and ask and give and build relationships. Huge part of community in general. Like all, I think a lot of us, we want like minded people to talk to, to talk through our issues with. Right but where is it in your schedule, like tangibly, what...

...are you doing to actively find it? And I love that we're getting to provide that for for marketers. So zoom out for me and let's go to sweet fish. Right now. What makes community important to sweet fish at this present moment. You know what, I'm so sorry, but you but I want to go back one second to something you just said about like minded, because that's true. But also, and I think that they're hopefully be some people nodding their head to this, but it's not even just like minded. It's people who bring the different Pyov right like yeah, holes and stuff, and that's where some of the magic happens to and that's another part of the community that I love. But, you know, getting to the heart of who we are, sweet fish, first of all, everyone knows we're against commodity content. We don't put out junk, because aren't it, and so we stand by that firmly and we one of our core values is love people well, and never stop learning is another one. And so two out of three of our core values are really powerfully within this notion of community. Right we're providing opportunities for others to share these values with us and we know that inherently they're going to help make people better marketers, more successful and find more value in the work that they're doing. So by providing the continue learning opportunities, the ability to share and talk to other marketers. You're never stopped learning and love people. While you're providing value to other people, you're helping them be better, and that's what we're doing by facility to this community and that's what every member is doing. So in this like weird way, we're not only living our values, we're encouraging other people to live them too. And I don't mean that in a proselytizing kind of way, but I mean who doesn't want to keep learning and love people? Well right. So, like, I know that sounds a little pollyanna like, but I really love the fact that we're spreading this positivity and value and doing this positive thing, and it's just so inherently who we are. It's part of what attracted me to...

...this company in the first place, of why I'm here, because it's so authentically sweet fish, and so it's an honor to be able to contribute to that in a meaningful way. From there, go with me, zoom out even further and let's go, because community is I don't want to say it's a buzz word, but it's definitely something that is in the lexicon of within the beat to be space right now. It's something people are thinking about there talking about. So what is this moment that we're living in around community right now? And this would be my really focused question, is like what's the whole that we're filling with our version of community? What are we doing that's maybe a unique or different? Yeah, I think that part of it, unfortunately, is that a lot of organizations right now. Again, I think there's going to be a lot of marketers who will not and unfortunately, perhaps shed a tear or two, because there are marketing leaders who want to get behind this and then they can't get the buy in at the executive level without that like tangible Roy like well, many of leader and we're getting away from that notion of something having to directly correlate with and so the why community is resonating is because you know of that inherent need. But why we're trying to do things differently is because we have no we know that if we provide enough value to people that when someone needs a podcast, want to be to be organization is a podcast, when a baby organization is looking for a way to differentiate and spread knowledge and provide value and get away from quantity content, they're going to come to us. So of course we are doing this because we know that it's going to help our business, but we're also doing it because we believe at our core of what we're doing to provide value to others. And and there's so many other full disclosure, Ben and I just got off a team meeting. There's so many cool things that our team is working on. We get we genuinely are excited about these things, and so this is who we are right we want to provide enough value, and so if we can do that in this honest way where members of our community don't feel like there's an ask at the end. Okay, so you're not. You're not...

...going on Patreon, you're not paying to join this community, you're not win saying and waiting for the sales email. None of these things are going to happen because it's just not who we are. And so if anything out of this, that's the biggest differentiator, I think. Also, I guess you could say, not trying to two MA in horn, but because I lived this and lived these roles, I have my finger on the pulse a bit of what others will find valuable. Hopefully, and certainly we did our research behind it to but you know, I really think our biggest differential or is just the the purity of it, if you will, and so I'm hoping that other leaders can learn that there's value in providing community this way without trying to set up a workflow and hump spot to immediately try to convert these members or let you know, look for the opportunity to pitch like it's put it behind a pay wall, like yeah, yeah, all the things, no more gating content now, more like now, but hey, if you want to send me money on Patreon, and I'm just but yeah, so I'm just hopeful that maybe we can set the pace a little bit, like set the example of how to do things the right way. Nice. So, for those who don't fully get the picture and don't know what marketing squad is, lay that out for us, give us a snapshot. Yeah, so there's a few components and it's built for like, look, a lot of marketing leaders are extroverts or introvert to pretend to be extroverts because it comes to the territory. But I wanted this, and our leadership team wanted this to be something that introverts and extroverts can get value from regardless, no matter how involved you want to be. There has to be a tangible takeaway, right. So at its core you join and you become a part of this awesome community of being to be marketing leaders on slack. That's kind of what you're when you look at other groups, like on Facebook, and when I say facebook like I have this like k hissing sound. I won't do that because I will sound terrible to your ears on podcast. But you know, I'm just not a facebook fan anymore. Who now many people are, unless you're...

...making money there. But but so you know, you a lot of people like those groups because you can go and ask a quick question get a quick answer, and so you get that immediacy and that that accessibility to a large group of marketing leaders by doing that. So you get that immediacy and that value, that inherent intrinsic value of asking a question getting advice. There are longer discussions that come through slack as well and those are pretty powerful. Then there's our weekly squad news letter and that's quick hits. If you guys know James Clear, this to one news letter. It's my favorite thing I've ever. I always talked about it because it's quick hits of value, like, Hey, maybe you miss this conversation in the slack channel. Here's a quick overview. Hey, did you see this great linkedin post or this tick tock or, you know three or four quick things that provide immediate value to members of our squad. What I'm super excited about, too, is going back to the slack community. Some of the conversations that come up are just great and we've been having these already as we've just relaunched. But we did have you one launch in the summer, I think I forgot to mention that. And a couple weeks ago a member was like, Hey, who's a great be to be influencer, like who's really rocking be to be influencer hood in this space? And we had an impromptu squad huddle where we invited everyone in marketing squad to come into this zoom and just dig into this topic. It was great, right. And so sometimes you just want to dig deeper into a topic and whoever can makes it, whoever can't can't, and so we're going to do those. There's no set kings to that. It's if something comes up and people want to dig into a more, Hey, let's get something on the calendar for next week. Also, as you know, Benjie, we're going to be doing some BDB growth live shows featuring members of our squad, squad members on a panel, and so we'll have a theme similar to like Thursday night sales demanden live, where listeners would be to group, be to growth, can join the broadcast and ask questions of myself and our...

...amazing expert squad members the so if we were talking about tick tock or whatever, you comment, call with your questions about Tick Tock. We'll dig into it and we're going to do one of those later in the spring. So keep an eye out for that gang and and then we'll see how that goes and set up a regular schedule based on interest and and what we have to talk about. then. Probably my most favorite part of marketing squad is our breakout squads, and that is probably more of what folks expect from a traditional community. That's smaller groups, eight to ten folks each around the same suniority level. As you know, once a month we meet for thirty minutes. We'll talk about a themer topic, so you don't have to worry about preparing and advance. These are topics that you live every day. So it could be something as simple as blogging. You know, is blogging still alive? How does it? How is it different? And we just all kind of riff on that and talk about it and then leaving room and the end for folks to talk about. Hey, I'm working on this project and of head a roll block. I would love your take on it. Just that opportunity to get to know each other and in get different points of view and expertise to help you work through your challenges or tackle a new project, something like that, and as once a month for thirty minutes and you'll be in those smaller groups. And then we kind of toss them up a couple times a year so you get to know New People and break out clouds are super exciting. Spoiler alert. We do provide swag to break out squad members, carefully designed squad by yours truly, and, let's be honest, good swag is worthwhile. So I will say, though, that we just closed off our initial relaunch breakout squad so we're launching those again in June. So stay tuned. If you guys want to connect with me on Linkedin, do that pitch early. Diana. Mitchell. See, six is my handle. There you can find me and my smelling face. What's the one six? That's my area code. I'm awfuard us. So, yeah, terribly original, but yeah, so connect with me, because I'll be talking about it. Will be opening it back up probably in late April, early May, and then...

...we'll launch the next round of squads, break US squads in June. So I'm really excited about that. Then we'll be doing it again in October, take a break for the holidays and everybody get back up again in the in the winter. Two Thousand and twenty three. How am I talking about that already? Wow, wow, okay, breakdown for us one more time. WHO's a good fit for marketing squad? Give us that exact kind of profile. People that are listening going all this sounds really interesting to me. Am I were the right fit. WHO's that person? Yeah, right now we're focusing on US B some bee to be marketing leaders just because it's too difficult to coordinate with time zones. So US based be to be marketing leader. How that's loosely defined. Is Director Level or higher? I know that titles can vary based on the organization. If you're not sure, just shoot me a dam on linked and that's no problem. or email me at Diana dot Mitchell at sweet fish mediacom if you have at least one director report. That's another way to determine that. But yeah, US BASE BE TOB director or higher and or one director porter more. Well, I love what we're doing around marketing squad, Diana. That's going to be really fun to watch this thing just take off and people find community here. Being able to interact in multiple ways, I think is awesome. The fact that there's people are going to go hey, slack is for me, but I'm not so sure about this part yet, or there's just different ways to really get involved in and get value out of this. So any last things you want to add here? As we wrap up, I'll just say welcome, like you're welcome here and and to Benjie's point, if you just want to dip in your toes and like Peek around the slack group and then decide if you want to join a break out a hottle later, like, come on in the waters. Great like. But in all seriousness, I think there's something here truly for everyone and we'd really love to have you, so you can find Diana on Linkedin. You gave away your email, Diana Dot Mitchell, as sweetfish Mediacom. Connect with me over on Linkedin as well. Would love to connect with you guys answer any questions you have. Either of us are over there, and thanks for coming on here. Diana sharing some exciting things going on around...

...marketing squad, where we're really thrilled for the days ahead. Thanks, Bengi. Me Too. Thanks for listening, everybody. Will be back real soon with another episode. If you've yet to subscribe to be to be growth, do that on whatever platform you're listening to this on right now, and keep doing work. The matters. Be Tob growth is brought to you by the team at sweet fish media. Here at sweetfish, we produce podcasts for some of the most innovative brands in the world and we help them turn those podcasts into Microvideos, linkedin content, blog posts and more. We're on a mission to produce every leader's favorite show. Want more information, visit sweet fish Mediacom.

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