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In this episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

B2B Growth: Your Daily B2B Marketing Podcast

Episode 2011 · 2 weeks ago

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Episode 2011 · 2 weeks ago

4 Things Marketing Ops Is Thinking but Won't Tell You

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Episode 2017 · 1 week ago

How to Blend Sales Enablement with Demand Generation

In the latest installment of our deep dive into demand gen, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation and developing a "people first, outcome second" mindset.

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Episode 2016 · 1 week ago

How PandaDoc Does Demand Generation

On the latest installment of our deep dive into demand generation, Lesley Crews talks with Eugene Zaremba, Director of Demand Generation at PandaDoc, and Travis Tyler, Content Specialist at PandaDoc.

They discuss:

PandaDoc's revenue team structure
PandaDoc's growth stages in demand gen
Important lessons learned in the past two years

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You can also find us on Apple Podcasts or Spotify.

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Episode 2015 · 1 week ago

Demand Gen: What Every B2B Company Needs to Know

In this episode, Refine Labs' very own Sidney Waterfall joins James Carbary, Dan Sanchez and Lesley Crews on Clubhouse for a roundtable on what every company needs to know about demand generation.

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Episode 2014 · 1 week ago

Benefits of Modern Demand Gen for Startups

In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup.

The two also discuss:

The difference between lead and demand gen
Old demand gen vs. new demand gen
Sales & marketing collaboration

Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

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Episode 2011 · 2 weeks ago

4 Things Marketing Ops Is Thinking but Won't Tell You

ABOUT THIS EPISODE

In-Stream Audio Search

Episodes (1494)