Lean ABM: Engage Target Accounts Without a Massive Budget

ABOUT THIS EPISODE

In this episode, Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.

If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.

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Episodes (1464)

Episode 1975 · 2 weeks ago

5 Reasons ABM is Not For You

In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company.

Episode 1974 · 3 weeks ago

Getting Started with ABM

In this episode, Dan Sanchez talks with Kevin Jong, Strategic Programs Manager at Panda Doc, about his journey implementing ABM. 

Episode 1973 · 3 weeks ago

No Forms. No Spam. No Cold Calls.

In this episode, Dan Sanchez reviews “No Forms. No Spam. No Cold Calls” by Latane Conant.

Episode 1972 · 3 weeks ago

Scaling One-to-Few and One-to-One Campaigns

In this episode, Dan Sanchez talks with Maria Edlefsen, Global ABM Program Manager at Ivalua, about how she finds and narrows down the highest potential accounts for ABM campaigns. 

Maria also explains: 

  • Where she goes to get a list of accounts and what attributes she uses to trim it down.
  • How to automate and scale an ABM campaign.
  • How sales and marketing can work together on an ABM campaign.
  • The difference between one-to-many campaigns and one-to-one campaigns.