B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2012 · 2 months ago

Improving Conversion w/ a Facebook Messenger Chatbot

ABOUT THIS EPISODE

Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.

In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.

They discuss:

  • Using the ManyChat bot in Facebook Messenger
  • Why SportsEngine decided to use chatbots
  • Who should be using this and how they should go about doing it

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