B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2014 · 1 month ago

Benefits of Modern Demand Gen for Startups


In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup. 

The two also discuss: 

  • The difference between lead and demand gen
  • Old demand gen vs. new demand gen
  • Sales & marketing collaboration

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