B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2008 · 1 month ago

How & Why to Take an Audience-First Approach


It’s the age-old question: Which should be built out first — product or audience?

As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.

Plus, she talks about…

  • Advice for new companies that want to build an audience but also need revenue
  • How to future-proof your content against new privacy regulations
  • The important differences between subscribers and members
  • Building vs. buying an audience

Resources mentioned:

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