B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 1968 · 2 months ago

5 Ways to Use Gifts to Accelerate Your ABM Campaign

ABOUT THIS EPISODE

In this episode Dan Sanchez talked with Caleb Musser, CEO of Craftom, a gifting and shipping company. 

They discussed: 

  • How to make direct mail more personal
  • Creative ways to work gifts into existing sales conversations
  • 5 ways gifting can be used in ABM strategy

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