B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 1682 · 7 months ago

11 Ways to Focus and Get More Done with Benji Block

ABOUT THIS EPISODE

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you. 

11 Ways to Focus and Get More Done: 

  1. 1. Live from your calendar
  2. 2. Hardest Task(s) First
  3. 3. Say "Oops, O well"
  4. 4. Lunchtime Walk
  5. 5. Rock Work (Live from Calendar)
  6. 6. Set your workspace 
  7. 7. Tuesdays Sweetfish company-wide Focus Hours
  8. 8. Stand after lunch
  9. 9. Monitor Water in-take
  10. 10. Set intentions for tomorrow
  11. 11. Ask for help

Conversations from the front lines of marketing. This is be to be growth. Welcome in to be to be growth. I'm your host, Benji Block, and today I'm going to give away eleven items that I think can help you stay focused and get more done. We're going to spend about the next ten minutes or so walking through just eleven really hyper practical things and things I've been trying that I've been seeing value in, and I'm going as marketing leaders, I know one of the most important things we can do is stay focused when we need to stay focused. But how many of you do your phone slack, Linkedin Instagram, a sauna, click up whatever task management apps you use?...

We're being pulled a million different directions, and so if we can learn to hyper focus, we make ourselves more valuable, and beyond that, just in the business space, but don't we all want to live a life where we're able to be here and we're able to be in the now right and so here's eleven things that you can do to stay focused and get more done. The first is that I've been living from my calendar. So if there's something in a sauna that I have a task to do, I have to put some block of time in my calendar where that task is going to get done, or it doesn't happen, even if it's in a miscellaneous block of time where it just says task work. Something that allows me to attach my tasks to my calendar gives me tremendous peace of mind. And so, in order to stay focused, I open my calendar on my computer and I look at my time blocking like go, okay, based on that, this is...

...what I should be doing right now. I feel good about doing this right now because I know these other things will get done in another time block and I can block that stuff out for now. The second one is this hardest tasks first, and I even heard someone this week going hardest task first right, like literally one thing. But you could batch this and you can say, are there two or three things today that I need to get done? I believe Michael Hiatt he is a big proponent of this, like the big three, the three things that you're going to do today that would continue your momentum, would push the ball down the fields, that sort of thing. What are the hardest task I'm going to do while I have the most mental stamina, most mental strength, I'm just going to batch that right in the morning, right when I get to work. That's what we're going to tackle. Is going to give me momentum for the rest of the day. And if you're like me and as the day goes on you feel that loss of energy, especially after lunch, like don't wait till then right to tackle those...

...hardest tasks. You want to stay focused, then focus on the hardest thing first, when you have the most focused to give. The third one is just a phrase that you can say, and I've been testing this out because I found that there will be times when I am head down in focused work, I'm doing what I'm supposed to be doing, and then a notification pops up on my phone and before too long, before I even realize what I'm doing, I am so distracted. I am down some rabbit hole that I should have never gone down simply because a notification popped up. And then there's that moment of realization. How did I get here? How did I go from focused work to completely derailed and distracted? And we have a tendency internally. I'll only speak for me here. I have a tendency to go man, why do I always do this. I'm so distracted and this mental fog...

...sets in where now I'm I'm thinking about what I've been doing wrong instead of just getting back to the focused work that I was doing before the distraction. And so here's the phrase. It's just oops, oh well, oops, oh well, and I say that out loud to myself, as weird as that sounds, and I know if you think about it, interacting with someone or encountering someone saying that, I'd probably be funny. It's like self talk, but I'm in my house alone. Maybe my dog thinks I'm weird, but I work from my Home Office right, and so if I get distracted by the notification, by whatever the Shiny object is at the moment, I just say oops, oh well and I go back to the task at hand. It's just this way of relieving me of the guilt that I feel or the pressure that I feel to always be focused. So first three, recapping real quick lift from your calendar. Hardest tasks. First say oops, oh well. Here's the fourth one. A lunchtime walk, as simple as ten minutes. But if I eat and then I immediately go for a walk afterwards,...

...it helps my energy level for part of the afternoon. Now, I got to say that is the hardest time of the day for me to work. So sometimes I'll put meetings in the afternoon. I try to find creative ways to keep myself doing things that matter in the afternoon. And it starts with a lunchtime walk, some time to clear my head. If it's rainy or the weather's not great on might just go sit on the patio, but just get some vitamin ded do something slightly different, to walk around, move around a bit, and that will help me come back in to that focused work when I'm back from that. Here's the fifth one. Is I schedule, like I mentioned up top, living for my calendar, but I schedule now working on my rocks. What are my rocks? If you are familiar with the EOS system, rocks are something that here at sweet fish we set quarterly and they tie back to Our our vision and our long term goals.

And then those are, you know, from the executive team down, we're all doing things that kind of coincide back with that that vision. So for me I have these times where it's not a specific task per se, but instead it's more broadly, hey, we have these key goals. You need to be pushing this quarter. Here's a block of time for you to do that. For you too, maybe it's just have think time around what are the processes, procedures, structures that we need in place to execute on this. Maybe sometimes it's actually building things out or trying things, testing things, but I schedule rock work, is what I call it, and that way I know every week I'm pushing the most important goals down the field. Six, set your workspace. Now, the best example I can give you of this is not my physical workspace, it's my computer, right. So I have my my macbook pro, I have my second monitor, and what I...

...mean by this is when there's a specific task at hand, I know what needs to be on my laptop monitor, what's on my second monitor. I know what tabs I need open on chrome. Specifically. Let's talk about batching my podcast content. I'm coming out with daily episodes, right so if I'm scheduling that out or I'm doing work on show notes or things like that, I have a certain sequence of tabs that I will open every single time I do that task or I'm batching that task, and I can just run through it. So I set my screens up for success. So nothing else is open to distract me and I know the exact flow of what websites I have to visit, of what Apps I have to have open, and that keeps me on task from the beginning of doing whatever that activity is that I need to do. Number seven, we have what we call focus hours here, as we fish every Tuesday from zero to lunch time, and whatever time zone...

...you're in, this is helpful in that people aren't all over slack that morning, we're not having bunch of meetings during this time. I know that there is this for our block weekly that I can rely on where people aren't going to need me for a bunch of things and I can just do focused work. Maybe you can negotiate that in the organization you're in, or maybe you can just choose a time block that will work for you. But something like that, where you're saying I have this amount of time where people know they can't really just set up meetings or reach out, but I'm doing things that need to be done. That will help strengthen your focus and will help you with continued momentum. Okay, some more practical ones here, as we're starting to get towards the end of our list. Stand after lunch. I mentioned the warring hours for Benji are after lunch. I want to take an APP...

...my body wants to be done, and so what do I do? I stand and I do my work standing. I'll do pre interviews or meetings in the afternoon, because that's another way to get me interacting with people and get me not be able to sit and just be in my own little world in the afternoons. So I stand after lunch and I put meetings after lunch and in that way again it helps me stay focused on the task in hand. Number Nine, monitor your water and take try to drink water as soon as you wake up. Water throughout the day. Count how many water bottles you drink. Get a water bottle that you like and you can carry with you, that fits in your backpack, that's easy to carry, and water will give you energy and once you're making bathroom make pit stops a little more often at first if you haven't been drinking a lot of water, but once you get into that regular water and take it will help with lifting mental fog and you'll notice the ability to lock in a lot easier. Number Ten, set...

...intentions for tomorrow. As you wrap up, whatever time you wrap up your work today, just spend the last five minutes, last ten minutes, and lock in. Look at your calendar, look at your tasks. Is Tomorrow set up to be a win? Do you know the meetings that you have? Are you ready for people that are going to need ideas from you and projects from you? Is Tomorrow set up to be a win? Is there a couple things you could do in the final ten minutes of work today to make tomorrow easier on you? Is there a couple tasks you could add to your task so so you don't forget them or you're not thinking about him tonight, because now they are living somewhere, they're on your calendar somewhere and you know that you'll be able to get it done. Set Your intentions for tomorrow. Final one is ask for help now. The only way for us to continue to stay focused and continue to improve is for as things get added, other things get taken off. What's on your plate right now that someone else...

...could do better than you? Have you talked to them about it? Have you spotlighted that? Have you gone and asked for help? Have you renegotiated what's in your portfolio so that you're leaning into your strengths and able to focus on what you feel like is your best assets to the organization and your sweet spot personally for what you want to continue to build with your one and only life. Handoff what you can hand off, ask for help, where you can ask for help, set up meetings and have the conversations that need to happen so that you can do that. All right, what do we talk about today? On be tob growth, I believe as marketing leaders, one of the most crucial things that we can do and one of most crucial things we can execute on is just being focused in our work. When we need to be here, we're here, fully present, getting what needs to be done done, and with that in mind, I gave us eleven things to help us stay focused and get more done, and I'll read all eleven back...

...to you now, and you can find all eleven listed in our show notes for a brief overview as well. Live from your calendar. Do your hardest task first. Say oops, oh well, when you get distracted, go for a ten to fifteen minute lunchtime walk. Schedule work around your goals so that you know you're getting the most important things done this quarter. Make sure it's on your calendar weekly so you're pushing that forward throughout the quarter. Set your work space so that you can quickly get tasks done and you only have what's necessary open at a given time. Think about or consider having some focus to hours where people can't reach you, where meetings don't happen, so that you have some of that white space on your calendar stand after lunch. That's a simple one, but just switch up your posture and where you're at in...

...your office or in your home so that you can gain some energy back and lock in. Monitor your water intake, set intentions for tomorrow and those last ten minutes as you wrap up today and hand off things that you can hand off or ask for help where other people could have input or insight. That would bring clarity and would help you continue to improve. I hope this episode was helpful. If it was, I'd love to hear from you over on Linkedin, always wanting to connect with people about business, about marketing, about life, maybe of something you would add to this list that you found extremely helpful as you're looking to focus in and get real deep work done. I'd love to hear about it reach out at any time. If you're yet to subscribe to the podcast, do so on whatever your favorite podcast platform is. We'd appreciate that. If you're willing to take the extra minutes to rate and review the show, tell us something that's been helpful that B tob growth is...

...given you. Maybe it's an insight or a learning or a specific interview that you enjoyed. Always appreciate the ratings and the reviews. Will be back real soon with another episode. Thanks for listening. To be to be growth, keep doing work that matters. If you enjoyed a day show, hit subscribe for more marketing goodness, and if you really enjoyed the day show, take a second to rate and review the podcast on the platform you're listening to it on right now. If you really really enjoyed this episode, share the love by texting you to a friend who would find it insightful. Thanks for listening and thanks for sharing.

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