B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2023 · 1 month ago

What's a Demand Funnel? ft. David Lewis

ABOUT THIS EPISODE

In the latest installment of our deep dive into demand generation, Lesley Crews talks with David Lewis, CEO and Founder of DemandGen International, who actually coined the term "demand generation."

They discuss the D3 Methodology, which includes the demand funnel. 

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