B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2018 · 3 months ago

The Customer Journey: Expectation vs. Reality

ABOUT THIS EPISODE

In this installment of our deep dive into demand generation, Lesley Crews talks with Sam Kuehnle, Director of Demand Gen at Refine Labs. 

They discuss:

  • Lead gen vs. demand gen
  • Reality of the customer journey
  • The importance of case studies
  • Best demand gen practices

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