B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2103 · 2 months ago

How to Book Meetings with Dozens of Target Accounts (with Your B2B Podcast)

ABOUT THIS EPISODE

In this episode, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talks to Ryan Kelly, VP of Growth Marketing at Domino Data Lab & Author of Florence the Data Scientist and Her Magical Bookmobile.

Resources we mentioned:

- Naming Your B2B Podcast

- Choosing The Host for Your B2B Podcast

Yeah, welcome back to be to be growth. I'mLogan Lyles with sweet fish media. I'm your host for today's episode and I'mjoined today by Ryan kelly. He's the VP of Growth marketing at Domino Data Lab.He's an experienced B two B marketing leader. He's the author of Florence,the data scientist and her magical bookmobile Ryan. Welcome to the showman. Thanks Logan, excited to be here. And yeah, let's, let's do this.Absolutely. What we're gonna be talking about today is some surprising resultsthat you and your team at Domino Data lab have recently seen. And basicallyit kind of flew in the face of this idea that if you have a BdB podcast andyou want to feature not only current customers but prospective customers,decision makers at your target accounts. It's actually easier than people thinkto get those folks to say yes when you approach them in the right way. So tellus a little bit about what is this commonly held belief that's out thereand what did you guys see that caused you to say, Hey, we actually disagreewith this based on our experience. Yeah. I mean the one thing that comes to mindimmediately is people like talking about themselves, right? Um, so a lotof people even introverts we've seen through our experience to where if likeyou handle my mic, you know, they'll, they'll open up and yeah, that that wasthe initial sort of like hypothesis and there was a lot of friction even withinour space in particular, we sell and market to a very technical audiencedata scientist. Um, and that's the show that we focus on data science leaders.So I've often found these like internal memes or cliche where like technicalfolks don't want to talk to sales, they don't want to talk about themselves isjust garbage and is an excuse by most marketers. So yeah, we haven't seenthat with our show. Yeah, absolutely. You know, I talked to a lot of B2Bmarketing leaders and they're like Logan of course you guys that sweetfish, you can use this strategy that you talk about it. Sweet fish ofcontent based networking where you...

...don't just create content for yourideal buyers, but you created with them because one you get 1 to 1relationships that can map to sales opportunities very directly. And itmakes your content better because you, as I heard john Bernini say on apodcast last night you become a journalist more than a columnistbecause you're sourcing it from the people in the target market. So itactually makes your your content better. And they say, well, Logan is very easyto get a marketing leader on a podcast, all of us, marketing folks, We lovetalking about ourselves. We love talking about the customer facing stuffthat we're doing. But but you guys right and give us a little bit ofcontext, you guys decided to launch Data Science Leaders your podcast atDomino Data Lab. And what would have been the results? Who were the personasthat you guys were reaching out to? What are the things that they'retalking about? And what kind of surprised you is you guys started doingthis outreach with that context? Yeah, Great questions. So, Data ScienceLeaders, we kicked around a couple of names for the show. A few trendy onesand some that were maybe funny or interesting angles, right? But wealways just kept coming back to, you know, you have two seconds to catchsomebody's attention within little show note or swiping through itunes or anemail or on social, right. And you better be damn sure that they know whatthat show is about like within the title really quickly. Right. So, youknow, data science leaders was actually a that's what we call a core personathat we sell and market to here at domino. There's only two others and itjust made sense. Right? That's who they are. They are data scientists who areleading large scale teams, typically within Fortune 1000 Fortune 2000organizations. And you know, that's that's what we went with. I love it.You guys followed one of our frameworks in or one of our top goals in naming apodcast is always to make it clear to your ideal buyer that they would wantto be a guest on the show without any...

...further explanation. Without readingthe full description because who reads a full description in apple podcast ofof a podcast, especially when someone comes out of the blue and said, hey, doyou want to speak on this on this podcast? So tell us a little bit aboutsome of the early results. I mean you guys booked in in pretty short order, afew dozen interviews got about half of them recorded and tell us a little bitabout the timeline. Once you said, okay, here's the name of the show, we'regonna start running outreach. Most of our guests are going to be decisionmakers at target accounts. Um, how did you go about that? And what were someof the results along the way? Yeah. I mean, I think the first step if you'regoing to try to do a podcast as an A B. M strategy, you need to have thattarget account and that named countless ready to go right. Um, that's that'sthe sort of framework now, don't get me wrong, there's lots of goals that wehave related to the podcast that are outside A B. M. But a b M is sort ofthat like P one in terms of a priority for a goal is to help us generateawareness within these named accounts. So have that list. Right. And you know,we we have that we have a named account list of domino um that we're alreadyworking on trying to get penetration into for for a long time. Right? Sothat that framework already existed here with that, that was great. Thesecond thing is just like really I love a good plan, very process drivenmarketing leader. So how are we going to conduct outreach? Right. Are wegoing to use a third party to conduct the outreach to maybe give a little bitmore credibility to the show or are we going to do it internally? Like in mymind, that's really your two options basically. We went to decide like,let's let's do it internally. And the reason we did this is because we had areally strong BDR team who's already pretty good at like booking meetingswith, you know, the core persona data science leader from within these namedaccounts and remember their booking meetings trying to get somebody to takea sales call or sales demo, Right? It's...

...a really tough ask, right? And, andthey're still there, they're being successful with that. Um, and reallyhelping, you know, t up those opportunities for an account executive.So it's like if they can do that, just imagine if you give them a much betteroffer, which is like Cumbia guest on this podcast, right? Like I'm like,yeah, like that, that you should have a lot higher conversion rates for, forthat offer. And we did. Yeah, I love the way you frame that there,especially with like, hey, if you already have a rockstar str BDR team oreven one person on that team, like going to them and saying, Hey, you'recrushing it at this. Let me throw you some softballs. What do you think aboutthis? Right? Yeah. And they are soft balls. They were softballs. Um, andit's, it's, we, we booked, We had to stop booking guests. We booked 26guests before the show even launched. Um, and like, so the BDR is like, wedidn't even have stuff to send them. We had some copy descriptions of what theshow was going to be about and what we're going to focus on, but like Theycouldn't see it on itunes. Like they just have to take our word for it. Andluckily, like we do have a good reputation in the space. Um, you know,we have a decent amount of awareness, but it just blew my mind that we wereable to book like 26 guests from the named account list before the show evenlaunched. And we have this killer backlog now that we're just workingthrough. I love it. And I think part of that has to go back to what youmentioned earlier. You name the show around your buyer. But I mean you namedit for your about your persona. So it was, it was super clear so that whenpeople can't look it up on Apple podcasts, they don't see maybe thecover art wasn't even done. I'm sure for a lot of those bookings, it wasn't,there was literally nothing to show them other than trying to communicatereally clearly that this show is about people just like you. And if you havethat in the name, as you said, that can...

...be really important to the success orfailure of at least a b. M. Part. If that's priority one for you inlaunching a B two B podcast. Um, so tell us a little bit about from there,okay. You went to the BDR team said, hey, work with us on this, we're gonnagive you the opportunity to hit some softballs. What was the process forbooking? Like what were some of the things that you guys did that eithersurprised you or you would recommend? Hey, do this. Not that as you startthis outreach start with the named account list. You've named the showafter your ideal buyer. You start running outreach. What are some ofthose things there? Right. Yeah. I mean it's just like again, having those likepretty clear swim lanes and the BDR s new, this persona, they knew who fitthis definition. Right? So there wasn't like they didn't need new guard railsbecause the guard rails were already established. Like they knew who thedata science leaders were at these organizations. So start with that,right? Like really have that very defined guardrails of like who do youwant on the show? The other thing that really helped was if you can get somefriendlies booked in early and some names, right? It could just help withcredibility for guests outreach. Right? Even though we didn't launch, we couldsay like, Hey, we have X, Y Z lined up. They're going to be the early episodes.We really want to get you in and get you booked. So try to get some of thatexternal credibility early on. The other thing was it's all about gettingthe incentives right? So the BDR team here at Domino is essentially comped onwhat we call like qualified meetings. Um So qualified meeting is basicallylike is it is it within our I. C. P. If it's on the name of the countless, it'sclearly within the I. C. P. And then, you know, is it that target persona? UmAnd then like do they show up? Right? And then the a basically just likescores that meeting and it counts as a qualified meetings. So that's how welike that's how the BDR s, you know, I don't love the BDR s but lots of folksin sales and SDR spdrs, you know, their coin operated. So that's how our coinoperated machine work. So I basically...

...got this cross functional alignmentwith our VP of GTM ups and our BDR director and I'm like, hey, let's justgive me one BDR and like let's calm for the same for for podcast meetings,right? So like if the podcast meeting occurs and we shoot the episode, Shecounts as a qualified meeting. It's honestly in many ways better than aqualified beating. Like it's a 45 minute show, there's like a pre callthat we do with the guests, like they're super aware of domino and wealso just learned so much about the account and how they think and you know,there's a lot of discovery going on inside it as well. So yeah, we justplugged into an existing system that, that was up. So the BDR, you're notlike begging the BDR in terms of like, hey, do this outside of your mainhustle. It's like this just plugs in. Yeah, yeah, please give us some time.Yeah. And you're, you know, pull away from trying to trying to hit yournumber. And I like what you said there a lot of times these, if you're doingtwo calls with decision makers at your target accounts to have them on yourpodcast, you're building some awareness brand affinity. Even though those callsaren't to qualify them and book them for, for a demo. Obviously they knowwho you guys are. They probably looked you up to see, hey is this companylegit? Is this podcast legit, which you might have had to convince the monksshow isn't live yet, but you're also doing market research, Not to mentionall the content that's coming out the other side and how great that guest isgoing to feel when you got a 32nd video featuring their face nice andprominently and a few graphics that you can give to them to share on social aswell. Like they have some brand affinity towards domino data labthroughout. And at the end of this experience, talk to us a little bitabout some of the tactics around you and I have talked off line a few timesabout, you know what we call proactive booking, how to make sure you don'tlose people between the pre interview...

...and the recording call and someautomation that you guys put in place to make sure that the episode actuallyhappens. Because there is some of that that you want to, you want to increaseyour show rates just like going from one sales call to another. Right? Yeah,absolutely. So, I mean, again, the process is pretty simple, right? It'slike the BDR has a cadence. They have a couple of steps that they use foroutreach once somebody's active and responds favorably. And typically it'snot a guess on the spot. They'll, they'll ask for more info and now wehave the show up and can send them links and episodes and stuff like that.So it's, it's gotten even easier, but the guests area, this sounds cool.Let's do it right. Um, and the one caveat there, there's a lot of frictioneven within these enterprise accounts where it's like, hey, I don't know iflegal is going to approve this. Like, I don't know like if our Pr team needs toget involved and just like objection handling with the B. D. Are, you shouldhave that objection handling objection handling in a sale cycle. You shouldhave that objection handling like ready to go for this, right? So I thinkthat's important as well. But once they get over that hurdle, it's just the BDRsends a calendar invite without even asking what time's work basically 3 to4 weeks out. And it's like, hey, I send you a calendar invite. Like if itdoesn't work, just like click this link to move it, whatever works for you,right? Um, and they just move it and the host, the important thing with thehost Is they block days. So let's say you block like Tuesdays or Thursdaysfrom 2-5 to do these pre calls and to shoot the actual episodes. So the BDRknows like I'm just going to book meetings in that slot like 2-3 weeksout because they know they're open because they're blocked for this verypurpose. Um, and then sometimes it works and they're just accept theinvite or other times they just rescheduled using the calendar, thelink. Right? So, so pretty, pretty straightforward process. Hey, everybodyLogan was sweet fish here. If you're a regular listener of BTB growth, youknow that I'm one of the co hosts of...

...the show, but you may not know that. Ialso head up the sales team here is sweet fish. So for those of you insales or sales ops, I wanted to take a second to share something that's madeus insanely more efficient lately. Our team has been using lead I. Q. For thepast few months and what used to take us four hours gathering contact datanow takes us only one where 75% more efficient were able to move faster withoutbound prospecting and organizing our campaigns is so much easier than before.I'd highly suggest you guys check out lead I. Q. As well. You can check themout at lead I Q dot com. That's L E A D I Q dot com. All right. Let's get backto the show. I love it. The one part I think for some people is notnecessarily straightforward because you know, in sales and in this process ofbooking podcast guest a lot of times are like sweet, we're using hubspotmeetings or chili piper or as you said, cal only a tool like that. And it'slike sweet. We got someone on the hook, give them a link, make it super easy.And you and I talked about this because we, we've gone internally the way webook podcast guest is the exact same way and you guys have implemented itwith your show. We do it in our sales process. That sweet fish. Don't waitfor them to, to book a meeting. As you said, proactively put something ontheir calendar. Look at their time zone, right? Don't put it for six a.m.Eastern right? Or something like that. Give them a few weeks out and give andjust say, hey, I just went ahead and put this on your calendar. Notcompletely unilaterally because you've already raised your hand and said, hey,I'm down for this. You put it on their calendar and you give them an easy wayto reschedule. And what's crazy to me, rain is oftentimes they see like thetimes that they just accept it. Sometimes it's like eight out of 10 andthen if they don't, they just reschedule it, right? Because if it'san email and say and you're asking something of them to respond and pick atime, we think that that's making it easy. But it actually adds another stepon there part and that means more friction. But if it's just, hey, checkand see if this is good and then hit...

...except it's a little, it seems in someways it's the same, but it's not, it actually will increase your show rates.And then one thing I think you guys are doing is from the pre interview withthe host, make sure that the host schedules the recording call before theguest leaves that pre interview call because that's another conversion pointthat you can really get wrong if you don't do it that way, right? Yeah,exactly. And you're just trying to remove as much friction as you can andoptimise your chances for successful conversions, right? And even this was arock star BDR who was really good at booking meetings and even she was veryapprehensive to just her calendar invites out on peoples and then likeshe started doing it, I'm like, just give us a shot. And she's like, oh myGod, Ryan Yeah, it's working like this is awesome. And the important thing,like, like don't kick that invite for like a week out, right? Like nobody'scalendar at, at this level Of an executive if you're going for is goingto be free like next week. Like my calendar is already slammed for nextweek. Like there's no open slots, right? So if you, but if you push 23 weeks out,good chances, like it's probably not going to be much friction, right? Whichis why you have that eight out of 10 accepting it. And then, yeah, like atthe end where they've already established this report with the hostat the end of the pre call and you have that relationship, you know, fiveminutes. You're opening up your calendars. When does it work? Like allright, book it like we're done. We're good to go. And there's like basicautomation, there's two kickback emails. Once there's one for the pre call, oncethat pre call goes out and that calendar invite goes out. It's like,here's what to expect for the pre call, here's what to do. And then same thingwith the podcast booking, like the second like you have the booking forthe actual show. Another email goes out with steps of what to expect for theactual show. What was really funny when we started doing this, we actuallyrealized we never told people it was going to be on video. So I'm like, oh,we gotta add that into the automation. So like the first guy who shows up islike totally not prepared to do video,...

...but he was a great sport and was like,all right, I'm gonna go change like maybe shave put on a proper shirt, umand get ready to go. So there's definitely going to be bumps aroundalong the road. Yeah. And you and I can attest to that. I had to stop at thebeginning of this recording to go get my dog from the other room because hewas barking at the window. You know, those sorts of things happen. That'swhat makes it real, right? And that's why people love to consume the contentbecause it feels real. Yeah, absolutely. I think it's one reason why we pushback so hard against these super, you know, almost overproduced podcastingstyle because it's part of what people love is. You get to be a fly on thewall in the, in the conversation, there's a little bit of humanity. Maybewe'll find a little clip of, you know, if we can hear me yelling at the dogduring our pre call after we had hit record. Well maybe we'll include thatin the episode somehow here. Well, Ryan, if people are listening to this andthey're like, okay, you know, we have a podcast, but we haven't been focused ongetting decision makers at target accounts, but you know, content basednetworking and using the podcast as an A B M I think could be, could be rightfor us or we don't have a show yet, but we've been thinking about a podcast andnow that we kind of see a use case here to go out and get decision makers fromour target accounts on the show, kind of convince them that it's more likelymore possible than maybe they were thinking before. What are some of theways they might get it wrong if they're trying to follow your advice? Um, whatare some of the potholes along the way that they should look out for? I mean,get it, get it wrong is like, it's not a, it'snot a direct like legion channel, right? Like you're not, you're not going to beable to take these subscribers and listeners and like generate, you know,MQ LZ Rescue ALS or whatever it is. So I wouldn't necessarily go into it withthat expectation. However, you know, we use, uh, call recording software on alot of our sales right on like, you...

...know, chorus are gone, giving those twocompanies to shout out, right? And like what you'll probably start to notice ispeople mention the podcast, like in, in those forums, right? So you can tracklike maybe how influential the podcast is on deals, but it's not, it's not adirect response channel, right? And I think that's important. Um, so havehave the right expectations in terms of goal setting. Uh, and then what elsegetting it wrong? Like, I don't know, we've, we've talked a lot Logananything else I screwed up on during this, during this journey. No, I thinkyou guys nailed the show. I think if you don't kind of take your advice,which we're going to echo as well, because we've talked a little bitalready about how getting the show name wrong could completely, you know, takeyou from a great response rate to a very low response rate. And then youcould say, hey Logan, Ryan, I tried what you said and it didn't work and wewould probably say, well, your name isn't clear, of course, it's notworking right. And I think something important that you pointed out earlieris get by in an alignment from sales and from your BDR str team one, ifyou're going to get the BDR team involved to help with the guest booking,which I think if you frame it the way that you said earlier, Ryan can beextremely effective and then get alignment with sales on. Okay. As youmentioned the listeners, the subscribers. This isn't going to be aalways a direct lead attribution. I like what you said though about havingthe sales team asked that question. So maybe that's one of the things you getalignment earlier. Hey, we're doing this podcast thing and there's gonna betwo ways that we can see pipeline from this, the guest relationships. So let'smap out some sort of follow up cadence with, with sales to add more value, notto make a direct right hook right after you featured them on the podcast, butalso inbound leads asking that question, hey, have you heard our podcast and oneif they haven't, sales is helping you get more subscribers and if they hadthen they're seeing the value that...

...marketing is giving to them. That hey,this podcast thing is influencing inbound leads, right? Yeah. And there'sthere's so much you can do with it. And that's what I love about the format,right? Because it's like, yes, it's helping us generate awareness from thenamed accounts in an A B in motion. It's also helping us like just withgeneral awareness and thought leadership in the space, right? And andbuilding a community and building an audience. But the third is also thecontents indication, right? Like taking all these clips, putting it on youtube,putting on social, like the podcast clips are like some of our mostsuccessful posts on social from an engagement perspective and thenrepackaging them for blogs for S. Ceo and putting them on the site, right? Umand then even promoting like, other events or offers within the podcast,right? So it's just this like, I love I love the format, I love the channelbecause you can do so much with it. But the one thing that we did a tough johnand it's like, we want to get that sales alignment and it's it's stillvery difficult and we haven't cracked it exactly about how do we take theguest from the named accounts and turn it into an opportunity to turn intorevenue? And we're still early on our journey there, and it's very much again,like a, like a long term play, right? But we're seeing we're seeing earlysuccess with it and I'm really excited about it. But you you you have to againhave that process and have those guard rails because the second you drop anepisode, do you necessarily want the ae being like, hey, do you want to take ademo? I heard you on this podcast, right? Like you want to, you want tothink through that motion And we're really, we're really not trying to likebeing switch people, right? Like, you know, sure if you're interested indomino after being a guest on our podcast are looking on our site, like,great, great. We're happy to take it. And the crazy thing is we're seeingthose hand raisers like through guests...

...were already booking. There was a guestyeah, yeah, yeah. There was a guest fortune 100 brand, like big, big guy,like top of the totem pole in terms of the persona, who the video, I reachedout and he was intrigued. He responded to her. It was like, hey, is this justgonna be a sales pitch? Like I don't, I don't want to do this. We don't haveany relationship with domino. Like if this is just a sales ploy, like reallydon't want to do it. It's like, look, no, not at this point, we want to hearyour story how you build teams your day to day challenges. Like what's next indata science for you? What frustrates you about the space? Right? So we justlike hit on the core themes from the show and he's like, sure cool. LikeI'll do it. I'll do the pre recording call. He does the pre recording callliterally at the end of the pre recording call, he's like, and webarely talked about domino. He's like, yeah, well you guys are doing soundslike really interesting. Maybe I should get a demo like after this. So like theguy went and he's like, no, not interested, don't want to do this. He'slike, does the call and then he's asking for a demo at the end of the prerecording call. And before we even launched the show, before we even do anepisode, so blue blew my mind. That's fantastic. I mean, it just goes to showthat if you genuinely go to the people that you, that you want your sales teamto be able to sell to and you just slow it down a little bit and say, look, wewant to build a relationship with you, we want to feature you, we want yourexpertise to be shared with this audience and us as a brand and us as amarketing team. We're really trying to be journalists and you know, not justkind of put one sided single perspective content out there. We dowant to feature you and guess what, the relationship building and that brandequity happens along the way. So even though you say, hey, it's not a salesplay, it ends up being a sales play. But the more we focus on the conversion,the harder it is, the less we do then, the easier sometimes those do actuallyturn into sales conversation that I...

...think that that story sums it up sowell. All right, you guys are doing some fantastic stuff with obviously thepodcast, data science leaders, you guys wrote a Children's book is, as wementioned, give us a little bit about what you and the team are up to morebroadly and how people can reach out, stay in touch, find some of yourcontact, what would be the best ways for them to, to reach out, find outmore about domino. You didn't ask it, but I'll ask you and give you thechance here as we rounded out today, man. Yeah, yeah, yeah. So, um, nothanks for having me. This is, this was a ton of fun. So yeah, folks can justconnect with me on linkedin. That's a platform where I'm most active. So itshould be, should be easy. There's a ton of Ryan kelly. So at that, at thatdomino uh, search term to that. And then what I'm up to and most excitedabout, we have a huge uh, annual event that we put on, which is again calledlike rev it's rev three ml apps, leadership conference, going to happenin person in Chicago this fall and is going to be awesome. We have like someamazing keynote speakers lined up. It's going to be a great event if you're, ifyou're in the space at all. And so check that out. There's a save the dateand more info on that is, is coming soon. So that's the thing I'm probablymost excited about and we're going to shoot podcast episodes at the event,right? So bring it, bring it back, bring back full circle, right? And asyou, as we book these speakers for the event that were happening, Like, Hey,you want to do a 45 minute podcast episode while you're already here,right? And like, probably, well I know we'll get at least a dozen episodes inthe bag. Like over the over the 23 day show, you guys are going to have tocrank up the volume soon, going from a weekly show with, you know, the sixmonth backlog that you've got a conversation about that. But if you, ifyou want to put my, my other, my other one thing, my, my biggest, we debated alittle bit about like who the host was going to be, but we had somebody whowas like, I think is going to, I had my, my pole position person early who Iwanted and luckily he was bought in and...

...he was super excited to do it. Guynamed Dave Cole. The one thing when you pick, I've seen teams debate a lotabout like who the host should be should be Ceo should be like whoever,right. If you're going internal with the host, it should be the person who'sgoing to care the most, who is going to care the most about this thing and pickthat person, right? Um, so my most important advice when, when selectingthe host and the show name is super important and who you have as his hostis going to be incredibly important as well for his success. That's such goodadvice, Right? And we've actually got a video on each of those in our B two Bpodcasting course, that's totally free. I'm gonna link to those in the shownotes, you know, not directing you towards some paid content or anythingthere, but you know, if you're listening to Ryan and you say, hey,this, this framework for naming our show, we're thinking about a podcast, Ineed to follow that. So I see these response rates and I can have the samesuccess that domino has had will link to that as well as picking your showhost because I couldn't agree more. Right? I think in the video I recordedfor our horses, like, don't pick, you know, the most charismatic, the mostOprah like, or whoever, you know, looks most like Jimmy Fallon or has that latenight FM DJ voice. It's about who has the buy in, who has the passion to beable to tell these stories and is excited, like you're not dragging themalong because things can easily flameout no matter how much industryknowledge they have or credibility or they've got that great voice is reallyabout, are they committed to this because the other things will comealong with it? Right? So, exactly, I love this, I love that you shared, kindof, your, your steps in this process, obviously had some great winds andlooking forward to working with you guys in the future to really doubledown on those, but I think regardless people are going to get some valuelearning from your experience. Um and that great story of seeing contentbased networking, using your podcast as an A B and play with the guests workout really well, even when they're like, hey, no, no, no. So this has beenfantastic. Always enjoy every...

...conversation with you, man. Thank youso much for joining us on the show. Mhm And Sweet Fish. We're on a mission tocreate the most helpful content on the internet for every job function andindustry on the planet for the B two B marketing industry. This show is howwe're executing on that mission. If you know a marketing leader, that would bean awesome guest for this podcast. Shoot me a text message. Don't call mebecause I don't answer unknown numbers, but text me At 4074 and I know three,Just shoot me. Their name may be a link to their linkedin profile and I'd loveto check them out to see if we can get them on the show. Thanks a lot.

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