B2B Growth: Your Daily B2B Marketing Podcast
B2B Growth: Your Daily B2B Marketing Podcast

Episode 2100 · 2 weeks ago

Stop Waiting Until It’s Perfect

ABOUT THIS EPISODE

In this episode, James Carbary talks with Bill Kircos, the VP of Global Marketing at Honeywell.

Marketing moves fast these days. Don’t let perfection keep you at the back of the pack.

Bill shared a framework for launching a campaign that WORKS:

  • Get it to good enough
  • Test it
  • Then, perfect it

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