New Deep Dive! What It Takes To Become a Thought Leader

ABOUT THIS EPISODE

In this episode, Dan Sanchez kicks off a new deep dive into the topic of thought leadership marketing. After reading all the books on the topic, he's ready to begin interviewing practitioners in the trenches about what they are learning.

Yeah, hello and welcome back to be to be growth. I'm dan Sanchez with sweet fish media and today I'm kicking off a new deep dive into the topic of thought leadership. Marketing. This is a topic that I have become very passionate about and last year uh almost a year ago I started on an adventure to like learn and begin mastering this topic, but I have a long, long way to go. I know I have started just by asking the question like what does it take to become a thought leader? It's kind of an interesting idea. And while thought leadership, you know, it's kind of cringe you sometimes when people call themselves thought leaders and aren't or you know, or just pretending to be thought leaders and are lacking certain elements. There was something about true thought leaders that just intrigued me. I think we all have those voices in our lives, whether they're they're with us in person and know us personally or their authors that we read or podcasters that we listen to...

...that mold and shape us in different areas of our lives, especially in our careers, especially in marketing. Marketing has lots of genuine thought leaders that are, that are aspirational, that are inspiring um and have changed the course of many businesses and I'm like man, this is a fascinating topic and I love how it can be a both applied to companies as much as two individuals or individuals, multiple individuals within a company. So I set out on that journey a year ago and started reading every single book I can find. In fact I tried to find them on so far. I think I've read them all. I actually wrote a whole blog post about it. If you just google thought leadership books. My my blog will come up with a breakdown of all the different books I've read on the topic of Thought leadership. If you go there and find that you've written a book where you know of a book that's missing from the list, please tell me about it. Like hit me up. There's a contact page on my website or you can just go to linkedin dot com slash I. N. Slash digital marketing dan and say hey dan, you missed one. Check it out and I will go and read it and add it to the...

...list because I'm trying to stay on top of the subject as a marketer, you're probably brainstorming outside the box ideas to engage your prospects and customers working remotely. And you've probably thought about sending them direct mail to break through the zoom fatigue. But how do you ship personalized gifts to remote decision makers When you have no idea where they're sitting at B. B. Growth? We use the craft and platform to send hyper personalized gifts to anyone working from anywhere. Crafting makes it easy for your prospects and customers to pick and personalize their own gift in real time and offers highly secured data capture. So decision makers feel comfortable submitting their home addresses for shipping purposes to get your own personalized craft and gift. Go to craft um dot Io slash growth to schedule a demo and receive a complimentary personalized gift from craft. Um To claim your personalized gift, go to craft um dot io slash growth. But as you all know, reading isn't enough to really master a topic...

...and there's actually multiple steps that we've taken. I'd say reading is probably a good place to start. You can see what people have documented what's officially out there. I've also read a lot of like I've listened to a lot of podcasts for sure, but I've read a lot of blogs, but now I want to take it a step farther with this deep dive. I want to start interviewing practitioners that are actually doing this full time because we all know there's a huge difference between those who just read about something and those who are actually doing it right and there's usually a big disconnect between the two and I don't want to be disconnected. And while I'm starting to, you know, fiddled with some thought leadership at Sweet Fish Media and here on B two B growth, um I want to take the time to interview the people who have rolled up their sleeves and our in the trenches trying to create thought leadership marketing day in and day out. And it's not just the people who are actual thought leaders, they're the people who are directors of thought leadership or heads of thought leadership. Or maybe thought leadership managers within a company. So all they get to do is handle thought leadership for a specific company. Either writing for the C Suite or creating an...

...interviewing subject matter experts or maybe all the employees, but essentially are helping position the company as a thought leader, maybe individuals within that company and that's their work, it's there where they get to live and think and breathe thought leadership. So I have a whole series of people lined up to interview and to kind of get into their heads and their worlds and figure out what's working, what's not working and to get some unique perspectives from them. And I'm also going to share in this journey some of the books my favorite books that I've read on thought leadership so far and some of the insights I've had about thought leadership along the way, of course I'll be doing some stops to check in as far as like what are the lessons that I'm learning about this topic as I interview people that are in the field and I'm hoping to just share my best insights as I go along and this is a topic that I'm not new to. It's something that I've kind of prepped for and I've been preparing for to do a really good deep dive on this. Unlike the topic I did on a B. M. Where I was kind of a newbie. I actually had no idea what I was talking about though. I'd like read one book before. I hadn't...

...read a lot and I read a lot through that and learned a ton. And I expect that even though I'm starting at a different place for this topic, I'm going to be going deep So please join me in this journey, learn with me. Let's be students together and learn how to become better at crafting good thought leadership content, learn what it takes to become a thought leader and how to position a company as a thought leader. Those are the three main things that I'm going after. So tag along, this is going to be a fun ride through the month of june So you tomorrow, one of the things we've learned about podcast audience growth is that word of mouth works. It works really, really well actually. So if you love this show, it would be awesome if you texted a friend to tell them about it. And if you send me a text with a screenshot of the text you sent to your friend meta. I know I'll send you a copy of my book, content based networking, how to instantly connect with anyone you want to know. My cell phone number is (407)...

...490 33-8 happy texting.

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