Automation Ideas to Create Magical Moments for Prospects

ABOUT THIS EPISODE

In this episode, Dan Sanchez talks with Dan McGaw about ov erlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers. 

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Episodes (1464)

Episode 1971 · 3 weeks ago

How to Test an ABM Strategy without Fancy Software

In this episode, Dan Sanchez talks with Cody Ward, Sr. Director of Demand Generation at Conexium, about how he tested an ABM strategy without fancy software.

Episode 1970 · 3 weeks ago

4 Steps to Storytelling Success

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Ashford, Director of Marketing at The Receptionist, about creating more emotional connection and customer engagement through a storytelling process. 

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: 

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Sticher 

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Google Podcasts 

Episode 1969 · 3 weeks ago

Lean ABM: Engage Target Accounts Without a Massive Budget

In this episode, Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.

If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.

Episode 1968 · 3 weeks ago

5 Ways to Use Gifts to Accelerate Your ABM Campaign

In this episode Dan Sanchez talked with Caleb Musser, CEO of Craftom, a gifting and shipping company. 

They discussed: 

  • How to make direct mail more personal
  • Creative ways to work gifts into existing sales conversations
  • 5 ways gifting can be used in ABM strategy