758: The 3 Part Evolution of Switching to the Cloud w/ Chris Carter

ABOUT THIS EPISODE

In this episode we talk to Chris Carter, CEO at Approyo.

Click here to connect with this guest on LinkedIn.

A relationship with the right referral partner could be a game changer for any be to be company. So what if you could reverse engineer these relationships at a moment's notice, start a podcast, invite potential referral partners to be guests on your show and grow your referral network faster than ever? Learn more. At Sweet Fish Mediacom you're listening to be tob growth, a daily podcast for B TOB leaders. We've interviewed names you've probably heard before, like Gary vanner truck and Simon Senek, but you've probably never heard from the majority of our guests. That's because the bulk of our interviews aren't with professional speakers and authors. Most of our guests are in the trenches leading sales and marketing teams. They're implementing strategy, they're experimenting with tactics, they're building the fastest growing be tob companies in the world. My name is James Carberry. I'm the founder of sweetish media, a podcast agency for BB brands, and I'm also one of the CO hosts of this show. When we're not interviewing sales and marketing leaders,...

...you'll hear stories from behind the scenes of our own business. Will share the ups and downs of our journey as we attempt to take over the world. Just getting well? Maybe let's get into the show. Welcome back to the BE TOB grows show. This episode is sponsored by direct of consulting, the BETOB search marketing agency. Today we are joined by Chris Carter. He's the CEO of APP Royo. It's also recently been featured in Entrepreneur magazine. We're thrilled to have them here. Chris, welcome to the show. Hey, Jonathan, great to be here. Thanks for having me. Absolutely today we are actually going to be talking about this idea of switching to the cloud and I know this is a this is an area that very familiar with, you're very passionate about, so I'm excited to get into it. But before we do, maybe you can tell us a little about what you and the Appar Royo team are up to these days. Absolutely so. APP Royo has been providing services to the FAP ECO system. So there's an application of software...

...application which is the largest ARP software in the world, called sap out of Germany, and it is helping companies around the globe to be able to take all of the things that they need from their finance or HR, their manufacturer and whales saw on and putting into one nice new application. And what we do is manage host and support upgrade that solution so organizations don't have to go out and Rehire New People further it team or staff up infrastructure, staff up an internal team. We take on all that responsibility for them and make their life a lot easier. Well, that's certainly sounds like a great situation to be in, Chris. You know today we're going to be talking again about switching to the cloud, and I know there's been you know, one of the things that we had talked about a little bit offline is this sort of the evolution of the questions that business owners have been asking themselves, you know, as it relates to the clouds. So you know you're the expert here. Why don't you sort of take it away? Where are we starting today? Yeah, so the cloud is should should be a question of not why...

...should I go to the cloud, it's why aren't I in the card? Nowadays, literally everybody that we talked to, and when you look at the pundits in the folks like you know, I've got Jim Kramer on my TV here this morning to my office, talking about clouded this and clouded that. It really is that question. Why aren't I there and what can I offload into the cloud and save my business from my cost perspective to be able to grow faster and to help make my life easier in the cloud? But there's still so I would say the cloud has been sort of d mystified. So people are, like you said, are just, you know, not should I be, but like basically, you know, how are we utilizing the cloud? I know one of the things that we had talked about was that the clouds can basically be the default option for most businesses by two thousand and twenty. So, you know, I'm curious, Chris. Then, what are some of the questions that business owners should be asking themselves as they continue...

...to sort of familiarize themselves with this technology? So let's break it down into two groups. Let's break it down into the smaller businesses and then let's break it down into the larger organizations, you know, a Johnson and Johnson of the world or a US bank or a city banker some of those arts. So if you start with the small business the things that I want to do is by either a startup or a smaller organization that brick and mortar, or somebody who's going to be based solely on the cloud, as I want to see what's going to be the the apparatus that's going to help me to grow my business. So, from a small business perspective, things like sugar Sierra or sales forcecom or quick books online, those types of things, Gmail, the Google suite of RP products, especially now that they've come down on their prices. How can I use those at a very low cost point to help me make my business girl? And the Nice thing with all of those that I reference is they will help you grow in time. As you're growing,...

Bill grow with you. In the constructure just means adding an additional user to your account. It's not a full upload and a massive increase once you grow. And then you look at these larger organizations that are out there and they need to look at it from a different perspective. They need to look at it is I've got hundreds of employees, maybe even thousands, tens of thousands. What can I do from an organizational structure that will help my staff to alleviate some of the cause to bring those cost structures down while I increase my revenues, and then to be able to help them, to help my external customers, because in a larger company you've got internal customers and external customers, depending upon how you've set up your business, and they're always looking for that. If they can find one percent of cost savings, that's tens of millions of dollars to a J and J or a caterpillar or some of these other organizations where a mom and pop or a small business, they're probably dealing hundreds...

...of thousands to millions of dollars and one percent is not going to it's still it's still a kick there, but it's not going to be as much as the earp or, excuse me, the bigger companies that we talked about. So you kind of have two paths, but both of them, thank God, get to work with cloud, clouded based solutions that are going to do what they need in regards to each one of the directions that they wish to go. Today's gross stories about one of the world's largest cloud cyber security firms their challenge to build an execute a global demand generation strategy. Fortunately, this firm tackled their challenge by joining forces with a marketing partner that delivered a dynamic display campaign. It was a line to the sales and marketing efforts of target accounts. The results the cyber security firm saw one hundred and twenty percent increase in their global display click through rate. And here's the big one. They...

...generated thirty nine dollars in their pipeline for every one dollar spent on predictive display. So what kind of partner can deliver these results? MRP politics. MRP politics is an insights power to account base marketing platform with streaming predictive analytics baked into its core, integrating multi channel ABM execution. On these insights, mrp politics triggers display, email, direct mail and global inside sales in real time, helping the largest marketing departments in the world deliver the right message to their customers at just the right time. Can mrp politics get similar results for you probably find out by visiting mrpfdcom or click the link in the episode description of this interview. All right, let's get back to the show now. And when it comes to when it comes to choosing some of these cloud based solutions, I mean, do you have any pieces of advice that you can give our listeners when they're trying to decide? You know, you know how do I get involved, which tools do I use? You know how much of...

...this needs to be in the cloud and and honestly, you know how much of this doesn't need to be in the cloud. Oh, absolutely. From from starting three different companies and being a startup farm and going to millions of dollars in revenues, I've seen the best in the worst of some of these applications. My first one to every startup company that I deal with is get on Google mail, get a Google business account and get your Google docs, your excels, and nothing against Microsoft when it comes to the office week, but when you want to have your mail and everything put together in one nice, need clean package and you can reach it from anywhere in the world for a very inexpensive rate, start their second make sure that when you register that Google site, you register your website so you can build a very clean, concise website, and I recommend using wix. Wixcom very inexpensive but has some great tools for you to build a very comprehensive website, because everybody goes to the web nobody goes to the phone book anymore and so let's see where where...

...we can go. No, you're going to Google, you're going to Googlecom you're going to put in what you're looking for and they that website is your your face to the world, and we want to make sure that it looks good. And then, last but not least, when you're starting from a financials, hrs and types of perspective like that, we still use quick books online. But what we've done with that because they base it on a user count in a one month or a yearly fee. It's very inexpensive. We can literally do all of our business transactions out of there, from estimates all the way to are invoicing in our receivables. But we can also add a Poe to that which takes care of our employee taxes. Are State taxes, federal taxes are insurance. Everything is done and one nice, neat clean package. So it's all together and I never have to worry outside of the initial set up, of taking care of anything in their less we add a new...

...employee or delete an employee or someone moves on, but it's again it's all cloud based. And then a great thing and I made reference to this in Entrepreneur magazine with Jason a couple of months ago, was the fact that by being able to put everything into the cloud, you can literally do your work from anywhere on this planet, and that was one of the reasons that we moved everything there. Is because I had a daughter with epilepsy and I was sitting in a hospital room a lot with her and to be able to do everything there rather than being in my office just gave me such a huge advantage. I can take care of her, I could make sure that all of my staff was taken care of, I can make sure my clients were taking care of and everything was through our cloud based platforms. Yeah, I mean it is. It is definitely incredible the that the flexibility that that obviously afforded you and Chris, you're you're very passionate about this subject and so obviously we appreciate you sort of sharing your wisdom. You mentioned your in mentioned your family...

...just now briefly in the interview we talked very little bit before we started recording and I think it kind of relates to this last question, because we've gone some tremendous answers, but you know, I am curious, Chris, sort of what sort of legacy are you hoping to leave behind, whether it's a personal, professional or even a combination of the two. So I it's funny you and I did we work to chatting about this earlier and I have a kind of a two prong legacy. If I still am running this company and providing the services and the excellence that we believe that we do to our customers, I want to be able to leave a company behind that when when my customers come to my funeral and they look down and they talk to my wife and they talk to my children, that they say, you know, we really appreciated the work that Chris did and the communication that we had and the conscious integrity that he had for us as a customer. And then to be able to if I've sold the company or if it's gone to the next phase,...

...which is maybe somebody else's running it, and I want to be able to leave a legacy for my children and my wife, were we've actually talked that. We want to be able to take the proceeds if we do a sale, and to be able to have a nonprofit where we can provide scholarships to underprivileged youth throughout the world and to be able to let them go to college. We want to be able to, with my daughter being an epilepsy she's she's keen on having children who have epilepsy be able to go to college, because it's very difficult. You know, you got to be careful of your seizures, you got to be a mad you got to be a certain workout, certain food activities, and there's always that in the back of their mind. But to be able to help them and let them understand that there's somebody there that knows that and to be able to do that not only for children with epilepsy but with other circumstances, and to offer that assistance and help them to get to the next phase of their life and maybe they'll be an item, maybe they won't, but at least they'll be in too, be...

...able to grow into their evolution of what they want to be and where they want to see themselves and help them get there. So I hope that my legacies can come to fruition some day. Yeah, well, I mean in that truly would be a powerful, fantastic legacy. I know that that you and the APP Royo team are doing fantastic things. You've seen a lot of growth, so I certainly hope that you are well on your way. We wish you all the best of luck. Again, we have been talking with Chris Carter. Chris, if any of our listeners are interested in following up with you after today's interview, they want to find out more about today's topic, they want to find out more about at Royo, they want to connect with you. What's the best way for them to go about doing that? Certainly the best way to contact anybody within our team is first go out to the a royal website, APP are Ol why ohcom and then my personal email. Feel free to hit me up personally. It's just add CCE at at Royalcom and I'm more than happy to have a conversation of just even to chat...

...about business and life. More than happy to. But we certainly appreciate that and we appreciate you have being here on the show. Chris. Thank you so much again for your time today. Well, I thank you very much, bath and have a great day. There are lots of ways to build a community and we've chosen to build the BEB growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement it's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BB growth dinner in a sitting near you, go to be tob growth dinnerscom. That's be toob growth dinnerscom. Thank you so much for listening. Until...

...next time.

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