724: How to Come Up With Your Focus Phrase For the Year w/ Amy Bielski

ABOUT THIS EPISODE

In this episode we talk to Amy Bielski, President and CEO of Ripple Effect Communications.

Click here to connect with this guest on LinkedIn.

Looking for a guaranteed way to create content that resonates with your audience? Start a podcast, interview your ideal clients and let them choose the topic of the interview, because if your ideal clients care about the topic, there's a good chance the rest of your audience will care about it too. Learn more at sweet fish Mediacom. You're listening to the be to be growth show, podcast dedicated to helping be to be executives achieve explosive growth. What you're looking for techniques and strategies or tools and resources? You've come to the right place. I'm Jonathan Green and I'm James Carberry. Let's get it into the show. Welcome back to the BE TOB growth show. Today we're joined by Amy Bill Ski. Amy Is the president and CEO of ripple effect communications. Amy, and welcome to the show. Thank for having me here today. I appreciate it. It's a pleasure to have you on the show. We're going to...

...be talking about goal setting as a way to achieve strategic initiatives and I think this is going to be a very cool topic to you it to dive into. But before we do that, amy, maybe for myself and for a listeners, you can tell us a little about what you and the ripple effect team erupts you these days. So in the past four years we have grown nearly eight hundred percent. So you can imagine the things that work for us, you know, yesterday are not working today, and so we're trying to try and to implement a lot of change. And I'm sure many of the growth companies we were on the ink five thousand. So many companies that I met at the conference were in similar situations of having to, you know, make drastic change in their organizations. Good problems to have. That's just this a staggering amount of the growth. It's you know, it's fantastic. I mean one of the reasons that we were sort of interested in reaching out getting you on the show. We love to talk to people that have seen this sort of growth firsthand. You know, they've been in the trenches, they are, you know, and and and it evolves and evolves with the growth.

So we are a course, delighted to have you on the show and again we're any talk about this idea goal setting as a way to achieve strategic initiative. So I mean sort of basically, kind of what does that mean? What are we talking about today? Well, just to give a little context, and people probably feel this frustration at their companies. You know, a lot of companies are large and bureaucratic and so you know they have all these systems and processes and they can't change them. So how many of us have been frustrated with a computer that's too slow or time sheet system that doesn't work? And it's the company's inability to make those changes that frustrates people on the day to day basis and ripple effects. We sell consulting services, so the people, for our people are the most important thing and we're trying to make sure that they have everything they need to do their job. So we are trying to change with the times and you know, in part of that...

...change is we set you know, we have a leadership retreat every year and when we need our leadership retreat, we prioritize things, just like every other company. But what we found is having a list of ten things that we're going to focus on this year it's like having a to do list of ten items. You never get them done. So we've kind of changed our strategy and we have one single focus goal. So last year, you know, because there are a small business and we're getting larger and larger every day. Our seeing was house in order. So everything was about getting our house and order. What are we going to do to get our processes in order, to get things organized into create an infrastructure and to that single word and that single phrase was the focus statement that we used for all of our people to focus on to achieve change. Got It and then, and this is something, this is this is like kind of a new focus word or phrase that you're going to be using, like a different one every single year, something that you come up with at this leadership retreat and then that is sort of...

...almost disseminated throughout the company afterwards. Yes, so we, you know, this past year in two thousand and eighteen, are focused word with smart growth. So won't at our annual awards in January, we actually gave out little brains with the word smart growth on it. You know, we have an internal system where we give each other bonuses and micro bonuses, and so people are using Hashtag smart growth. So this focus sting and is something simple, it's easy to remember, it's easy to write on the White Board in the conference room and everyone knows what it means without having to have a two page memo of what we're going to focus on this year. Okay, got it. And even coming up with the focus word or phrase, coming up with this idea is this? Is that a collaborative team effort? Is there? Are there? Is there a short list of people that? Okay, this is we. You know, we collectively we've decided this is the this is the most important thing for us to focus on in terms of goal setting this...

...year. I think it kind of falls out the creative process. You know, when you come up with with goals for the year, if you really take a step back and look at them, there probably is some sort of theme or focus. And so luckily for us, we are a company of we like to come up with fun, cool words. So and someday we can have some future ripplers, you know, because the ripple effect. We like the kind of new catch phrases. So it's been a fun exercise from all of us. That's great. That's great. Okay, so you've got that. You've got the focus, the focus word or for phraise. The next thing that we were going to be talking about is this idea of sort of essentialism. Can you walk me through that a little bit? Yeah, so, you know, it does. It's as important to know what is on your to do list as it is to know what's on your not to do list. So having this discipline to focus on one thing. The conversation...

...we often talk about what should we not be doing. So essentialism is essentially about being disciplined, about prioritizing, and by focusing on one thing or a few things, you're getting things done as opposed to focusing on everything. Especially when you're growing and there's lots of opportunities in front of you, it's hard to have discipline because so many great things come your way. But you can't do everything and you can't take everything on. So we're constantly have to challenging ourselves to say, is that the thing we should be focusing on in pocis align with our house and order or smart grows goal for the year? No, yeah, the makes a lot of sense. So is oh, not only have you sort of determined the focus word or phrase, not only have you kind of distilled it down to the essential elements of what you're trying to accomplish? I know that, certainly for ripple effect, there is this idea of alignment and and bringing the entire team in line with, you know, what it is that you're trying to accomplish. What does that look like for you and your team? Well, it's very subtle and also, you know,...

...like in a meeting someone will bring is that a house in order goal and they'll just mention it or it'll be on a white board and we often are awards at the beginning of the year are focused around our accomplishments and celebrating employees and projects and team and so we actually give them awards that aligned to the goal for the year. We use a Hashtag and our communications and our company updates. So we try and bring this theam up over and over again and we, you know, we like write internal blogs and it's focused on different topics related to our theme for the year. So this relentless focus on one area as how we're able to create change in the organization in a meaningful way. That's fantastic. So, I mean, do you have I mean is it? was there any piece of advice that we didn't touch on it, just in terms of sort of these these three bullet points that coming up with the focused word, you know, distilling it down essentialism, aligning those bonuses and awards with that goal setting. You it. was there any piece...

...of advice for maybe our listeners that if they're thinking about okay, I you know, we want to maybe be a little bit more strategic about our own goal setting. You know, we want to think more critically about achieving these strategic initiatives. Anything that we didn't touch on during these during these three key points. I think that about incapsulates it. Yeah, perfect. Well, that's why exactly we do the pre interview, so we can distill it down and we can make sure we get through all the points that you're you're trying to get to. But I do have one last question for you, a me, because we've been seeing a tremendous response from this idea of legacy. We've been so privileged to interview a lot of amazing leaders in the be to be space and they have a they have a goal, they have a dream, they have drive. We'd like to know sort of aim me for you. Obviously you've been faced with tremendous growth with ripple effect lately, which is fantastic. Do you have a legacy that you are hoping to leave behind at the end of the day, whether that is personally, professionally or even a...

...combination of the two. Well, I think I can attribute a lot of the success of the company so far is our ability to adapt with change and to create a whole company that adapts with change. So I'm hoping that some that I have actually created something that can exist after me and that can adapt into the future and that will continue to grow and flourish even when I'm no longer involved someday. HMM. Yeah, adaptability, I mean so, so key to be able to be able to sort of change with the just the rapid fire changes that are taking place all around us, in technology, obviously, but even socially. So it's a fantastic legacy. Obviously we wish you continued success with ripple effect. If any of our listeners are interested in them a me and learning more about today's topic, they want to find out more about ripple effect, they want to connect with you. What's the best way for them to go about doing that? The best way would be our website. It's ripple effectscom and there's two eas in the middle ripple effectscom. So,...

...and then we have our facebook page and our twitter. Everything is up there and they can check us out perfect well. A mean thank you again so much for taking some time to to be here with us on the show. It really was a pleasure having you on to be to be real show today. Thank you so much. I appreciate it. It was great talking to you. There are lots of ways to build a community and we've chosen to build the bed growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement it's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, we'll talk family, will talk goals and dreams, will build friendships.

So if you'd like to be a part of a BEDB growth dinner in a sitting near you, go to be to be growth dinnerscom. That's be toob growth dinnerscom. Thank you so much for listening. Until next time,.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (1755)