707: Investing In Your Long Term Digital Transformation w/ Josh Pierry

ABOUT THIS EPISODE

In this episode we talk to Josh Pierry, CEO of Pierry, Inc..

Click here to connect with this guest on LinkedIn.

Wouldn't it be nice to have several thought leaders in your industry know and Love Your brand? Start a podcast, invite your industries thought leaders to be guests on your show and start reaping the benefits of having a network full of industry influencers? Learn more at speed fish mediacom. You're listening to the B to be growth show, podcast dedicated to helping be to be executives achieve explosive growth. What you're looking for techniques and strategies or tools and resources? You've come to the right place. I'm Jonathan Green and I'm James Carberry. Let's get it into the show. Welcome back to the B Tob Gross show. This episode is sponsored by Directive Consulting, the B Tob Search Marketing Agency. Today we are joined by Josh peery, Josh of the founder and CEO of pery ink, a Wonderman Company. Josh, welcome to the show. Hey,...

...thanks so much for having me out. It's a pleasure to have you on the show. Today we're going to be talking about investing in your long term digital transformation. I know you and your team are are experts about this. So, before we sort of dive into today's topic, maybe you can tell us a little about what you and the the pury in team are up to these days. Yeah, absolutely, so, you know, as you know, we are a salespush shop and we specialize on working on the sales force platform and did Atle transformation. So you know that can be everything from a bet be to a BETC. Any specialize a lot in data, data integration and specifically multi cloud with them cells for so into your sales cloud service, cloud commerce, Cloud Marketing, cloud analytics or smoother new DMP products as well. So we really do a complete comprehensive aspect of cells force and really try and get people up to the best they can be digitally, not only from their data put out but to outbound communication as well. Yeah, that's fantastic...

...and I you know, like I said You, you are an expert kind of in this idea of digital transformation and we'll be talking about investing in your long term digital transformation. You have you've worked with several companies that kind of the run the gamut of the two extremes. You know, you've kind of you've got the the companies that sort of embrace a one large change. They're trying to bring themselves to the to the very front with with one giant investment in their digital transmission. Then you have the others that it's just that it's a constant, innerative sort of digital transformation, a very sort of constant process. That's that's baked into their company. Like I said, you've worked with you've worked with both extremes, you've worked with everything in the middle. What are what are some of your thoughts and I know you've got some real world examples to share with us as well today. Yeah, absolutely. You know what? It's funny. So some of our clients, we can't mention all the names on it, but if you and think about Silicon Valley, you know high flying text startups, their clients of ours or we work with them...

...as well as retailers. They are just looking to make that change in Jim burree was one that we just did a full digital transformation with. So kind of excited to talk about that one. And it's interesting, right. I think that you know companies, there's a DNA that goes into each one of them, right, and when you're working with Silicon Valley companies will kind of take two extremes on it. Right, silicon valley companies. They come in, they're going to push the envelope. It's, you know, a lot of the time, constant innovation all the time. How can you do it? And I think there's a lot of really good benefits of that. And then on the flip side, you've got, you know, we used Jimbers kind of example on it, which is a brick and mortar retailer that was looking at doing a huge change in terms of their digital transformation on it. So they kind of you waited in number of years and then Bang, did you know, a full digital transformation all at once. And it's interesting and you know, I think you know, some of the key things that we found is, you know, being able to do it on an iterative process...

...really allows you to, you know, on a very fast scale, make changes pretty quickly. I think part of the things that can be tough on that those you have to stay up a lot on technology, try and figure out where your customers are going to go, and that can be a be Ab customer, can be a BEC customer versus. You know, if you wait a number of years on it then try and make that change on it, it becomes a lot harder from an institutional perspective and as long as you get that by and you can go and do it. But then one of the things we recommend is, if you are able to do that, really make sure that you sustain that change afterwards so they don't go back to not investing the digital future, etc. HMM. Yeah, and so you know, it's almost almost like you're trying to to break that cycle. I mean, and I know I think you had an example about a company that was recently sort of they were actively part of this. They were they were breaking a breaking a cycle. They were moving some something to the to the top...

...in terms of airlines, and it's important to sort of keep that in mind moving forward so that you don't keep slipping down and having to make another big leap to the top. Yeah, and I think you know, and again, this spans you know, whatever your customer may be. Right now, we're in such a digitally connected universe. Plus, you know how that how that view is then impacted by your customer. So, for example, you know one of the things and you know united as part of one of the examples I was using, you know, not related to digital transformation, etc. On it, but you know, united had launched this new polaris business class right and I think anyone who's fun united you that on some of the long halls they didn't have the exact the best first class experience on it. So they did a huge overhaul. Now trying to compete with some of the other experiences that are out there and I think it's just tough, especially when we see some of the other news with united it's coming in, to really say hey, you know what, I want to raise my hand and go over and try this new thing, because you know, you know that united...

...historically has not been the fastest mover changer on some of this stuff, and I think that really translates over into the digital transformation space as well. You know, if you as your brand isn't kind of embracing that digital transformation and being on the forefront of it constantly, I think people start to look at and so okay, you know, they're it's a good product, but they're clearly not staying on top of worse thing should be with it and I think we get detrimental for it. And I think that's one of the things that I love about the Jim ree story is, you know, they went they looked at and said, hey, we're behind in terms of where we need to be. Our customers expect more. This is kind of what the landscape is. They made the investment and their stand on top of it and it's part of the reason, you know, I don't do a little plug for the salesport platform. Why we love it because you're able to constantly iterate and really stay on top of things because you've got a single codebase and we look at as an integrated solution that you can then kind of stay top of mind and really be able to message out and the let your customers with it.

And I think you know, however that path is. You've got be able to stay on top of it, because otherwise you're going to start to lose mind share, and digital is where a lot of people are expecting to be these days. Today's gross story is all about search engine marketing. The company were highlighting is sentinel one. This channel O Juror cybersecurity brand was set out to disrupt the endpoint protection space. Their brand was top notch, their product was innovative, but they were struggling to gain traction online in an already developed industry. Then they found directive consulting a Bob Search Marketing Agency. Within the first order of working with directive, Sentinel one was able to increase their organic traffic by a hundred and twenty eight percent and overall lead volume by an outstanding two hundred and fifty one percent. I have a hunch that directive can get these kind of results for you to so head over to directive consultingcom and request a totally free custom proposal. That's directive consultingcom. All right, let's get...

...back to this interview. Josh, do you have a just a couple of pieces of advice for any of our listens that are thinking to themselves right now? You know, I would like to also be a little bit more invested in staying on top of our digital transmission. Are there are there are things that they can that they can look for? Are Their problem areas, areas that they can focus on first and foremost? Any any piece of advice in that area? Yeah, absolutely. You know, I think the first thing, and again this is, you know, being a business owner myself, I always kind of look at, you know, whatever I'm going to invest in, is there going to be an ry that comes with that? Right? You know, I still see projects sometimes where people are like hey, we just have to do the digital thing and let's just make it happen. I think the first piece of advice is if you want to start a digital transformation and within your organization or really level up your digital capabilities, try and find a piece where you can establish a really well known our away right and if that's, for example, you've got a current ECOM platform and by moving...

...it up we're doing something else. You can get a lift in terms of conversion rates or a lift in terms of products sold or whatever it is. Make that case and start there right, because what's going to happen is if you do your first part of digital transformation right, and it doesn't matter if it's an narrative process or you're starting out from ground one and you've got a whole bunch of old technology that you've got to do on it. Once you've got that first piece going, it's going to be a lot easier to really bring that forward to amentum within the organization, start our hearts, to start to touch and do more things. And one of the things that we found is if you have not gone digital yet and you start to go digitally on it we see a huge r live just right out of the gate, and that really helps bolster the ability and to be able to really move the organization towards a much better digital position. Yeah, yeah, makes a lot of sense. And Josh, you had mentioned being a business owner. I know that this isn't even your first business. I think you said this was your third business, and so, you know, one of the one of the...

...most amazing things about getting to have founders and business leaders such as yourself on the show, as we've been talking about this idea of legacy, because we think those are certainly the types of for own of that are sort of intentional and thinking about this idea of legacy. They have a vision, they're executing on the vision. So, Josh, you know, if you wouldn't mind sort of sharing with sharing with us, sharing with our audience, you know, what kind of legacy are you hoping to leave behind at the end of the day, whether that's personal, professional or even a combination of the two? Yeah, that's a great question, you know. So I started my first business and I was twenty two and I did beer festivals back in Boston, Massachusetts. How did you ever get out of that business? Josh, I don't understand. You know, everybody asks me and I got to tell you I love beer, I love craft beer, but you know, when I kind of when I start to think about, you know, a scaling perspective, and we can go deep dive into you know why beers tough to...

...scale, but then also when you kind of think about legacy on it, you know, for me I really want to make the world a better place at the end of the day, and I think sometimes you're able to mix that with your professional business piece on it. Sometimes, you know you have to do the business, exceed at that and then go off and hopefully do some great some great things for the world. And when I think you could look at Bill Gates is kind of a great example of that and some of the pledges that he does with his cash and time on that one as well. Look, I think from my perspective, you know, and don't know a whole out of my background on it, but I've lived in Japan, I've lived in Russia, I've traveled over the world. As people of those languages is, you know, the US is one of the most amazing places in the world. I love America and if I could bring a legacy here. It would be really helping to make sure that we're the bringing the best talent from around the world to continue to make America great on it. And you know, for me, you know, on the third generation both sides...

...of my families are emigrants from other countries on it and when I really look at this, I want to be able to make sure that people have the opportunity that I had and if you work hard, if you're smart, I want people be able to succeed and whatever I can do to help that, that's where I want to be. So, you know, some of the things that I've looked at are, you know, how do you take entrepreneurs and get them socially involved in either nonprofit orizations or in political organization? So that's some of the things that I'm thinking about and, you know, I really want to make sure that Americans you to be one of the greatest countries in the world. That's fantastic. It sounds it certainly sounds like a great legacy and I you know it does, and it speaks to this entrepreneurial spirit. Almost is that leaving the world of better place. Is is kind of a recurring theme, especially as we continue to ask that question in two thousand and eighteen so that's fantastic. We we definitely wish you success with the legacy. We wish you continued success with that with peery ink. Josh, if any of our listeners are interested in connecting with you after today's episode, they want to find out more about peery ink, they want to they want to...

...connect to you, they want to find out more about what we've been talking about. What's the best way for them to go about doing that? Yeah, it's great question. So our website is peer the inkcom. You can also look me up on Linkedin, the only Josh peer there, and please connect with me that way. Would love to talk with you about anything from, you know, shots more and looking to go business to sales force to digital transformation and kind of anything in between there. And if you have to, want to talk about beer one, I also love talking about that too. So, seriously, anything I can do to help, I'd love it as fantastic will. Josh, thank you again so much. It really wasn't pleasure having on the show today. Thank you. Likewise, thanks much for the time. There are lots of ways to build a community and we've chosen to build the BEDB growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners, and without engagement it's tough to build a great community. So here's what we've decided to do.

We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a be to be growth dinner in a sitting near you, go to be to be growth dinnerscom. That's be to be growth dinnerscom. Thank you so much for listening. Until next time.

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