691: Why Facebook Is The Only Funnel You Need w/ Chris Smith

ABOUT THIS EPISODE

In this episode we talk to Chris Smith, Co-Founder of Curaytor and best-selling author of "The Conversion Code".

Click here to connect with this guest on LinkedIn.

A relationship with the right referral partner could be a game changer for any B Tob Company. So what if you could reverse engineer these relationships at a moment's notice, start a podcast, invite potential referral partners to be guests on your show and grow your referral network faster than ever? Learn more at sweetish MEDIACOM. You're listening to the be tob growth show, a podcast dedicated to helping be to be executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm James Carberry and I'm Jonathan Green. Let's get into the show. Welcome back to the B tob growth show. This episode is sponsored by Directive Consulting, the B Tob Search Marketing Agency. Today we are joined by Chris Smith, Chris of the cofounder of curator, is also the best selling author of the Conversion Code. Chris, welcome to the show. Thanks for having me on. It's a pleasure to have you on the show. Today we are we're going to be talking about why facebook is the only funnel that you need. I love that the title of today's episode. I think this is going to be some really compelling content. But of course, before we get into that, Chrisman, you can tell our listeners a little about what you and the curator team are up to these days. Sure. Yeah, my name is Chris. I'm the cofounder of curator, where one of the fastest three hundred growing companies in the country on the ink list, and we basically help small businesses with marketing. You know, we feel like a lot of business owners or people people. They love the craft of what they do, not the craft of what we do, and so we're a marketing company that builds software and we run facebook ads and write content and do email marketing so that our customers can grow their business while they kind of stay focused on what they enjoy. So that's curator. We put out a lot of great content, books, blogs,...

...vlogs, but yeah, curatorcom people can learn more and also have a book called the Conversion Code, which is the best selling book on the Lead Generation and lead conversion, and I think that's what a lot of my expertise comes from, is helping people generate more leads and then turn those into customers. Yeah, absolutely, and and one of the reasons that we were so lucky to get you on the show today is because of this is your area of expertise and, you know, one of the one of the points that you make, not only during during your your speaking engagement, it's not only you know, it's part of your book, is you should be going all in on facebook. Again. You know why? FACEBOOK is the only final that you need. Can we can we break that down a little bit? What are we talking about today? Yeah, I mean, if you think about the options people have, they're almost limitless. Right, you could be on Pinterest and you could become a google plus guru and you could have become a buying star and you could go all in on twitter and you could write a blog again, have a podcast. But I'm out of breath just staying it all. And if you're a regular business owner that's successful, you don't have time for hardly any of it. So if you've got to got to make choices, which is what life's about, I believe that facebook is the best choice for people to make. I'll give you one specific example. Let's say you're a real estate agent and you know that everybody that you work with love Zillah, right. They go to the Zillo APP, they watch the Zillo commercials, they go on their ipad on Zillo. Well, Zillo, because of that, can charge a huge premium for ad space. But if you think about the person that's on Zillo, but where I'm betting my life and career is that that person was on facebook prior to going to Zillo and that they're going to go back to facebook after they leave Zilla. HMM. And so, like you said, there are there are so many options and...

...you know, to to go all in on on one platform definitely feels feels aggressive. But you know why then? Why is it that you think? I mean other than just you think someone would? What about Google's talk about Google. So it doesn't Google search, cars, cars for sale. What APP do you think they were using right before the Google search? WHAT APP you think they're going to go to when they're done with the Google search? Let's talk about people. By getting a job. Like anything, people are on facebook all day, millennials, old people, all of them. It's the only platform that has true scale. And so I'm not saying Google ad words don't work or SEO is dead. I'm just sending every person with a pulse. It's either going to buy or refer you business is on facebook the most. So if you haven't really mastered that, who cares about twitter? You know a man who cares about the blogging like it was funny. Is a lot of people get referrals and they get business from facebook without even trying, just by being present, just by using their profile. I'm sure you've had a referral. I know I've gotten referrals without a class, without an ad, without a tactic, because it's real people, it's your network, it's your you know, you hear your network is your net worth. So what I find is the people that just log in and log using facebook all day, they end up getting a business benefit from it. But what if they did get your teacher? Yeah, well, and one of the things, I mean we were talking about before we even start a recording, was you know, in your mind, facebook is the best crm's facebook is the best email capture, facebook is the best distribution. You know. Can you walk us through a little bit about what you're talking about there? Yeah, I mean good, good to your crm, you know, go to ails force or go to whatever the database is that you use and look at a...

...lead in there and then go look at the profile view of one of your friends on facebook. You tell me which one looks better. You tell me which one has more data. You know I mean you're going to go in your crm and type your little note in that you left the voicemail, or you going to go to facebook and see everybody's freaking whole life history all day every day, so that you know, when you think about data and people and intelligence, about a consumer, people are sharing way more with facebook than they're sharing with salespeople or landing pages that they fill out right. So that would be that. How about live chat? How's the live chat on your website doing? Is a bunch of people using it? Or can you turn on the live chat on facebook and have live chats going with fifteen different people if you'd like it anytime? Day or not? You know. How's the open righting of your email marketing doing, and how long does it take somebody to apply to an email compared to it a message on facebook? How many people are going and watching your youtube videos right now compared to the view count of a video that you're putting on facebook? I mean, I could keep going right so I just believe that they are the Internet. FACEBOOK is the Internet, and so if you have mastered the Internet, why would you master the peripheral? And so, Chris, what's your what's your thought then on on sort of the like tapping similarly into something like linked in, where you know people are presenting much more, they're their professional persona. They're going there, they're intentionally going to linkedint take advantage of business networking or finding that that's where they're going to to find out more on the on the professional on the business side. What's your thought on that? Great, go for it, but they're going to be on facebook before they go there and they're going to be on facebook after they go there. You know, I know be the B people love Linkedin. You know a man. They always want to fight...

...that linkedin is better than facebook. My advice to them would be proven. You know, if you don't think that rich people or successful people use facebook, if you think they're only on the Linkedin, you just don't understand the world. Right now, they're on Linkedin to but go look at all the data. Everybody with Linkedin has facebook, and facebook is like two features away from becoming linkedin. You know, a man member four square. How's that going? You know what I mean. Does everybody check in on facebook now? Yeah, you know, like. So, I'm not saying Linkedin is not a great option. All I'm saying is, if you want it and you thought, if you put the time and effort into making facebook, you're only funnel. I think for most people that's the best play, because now you're doing one thing, your laser focus. Like the people that are like asking me about Linkedin have still never even run a good facebook at they have never even done a messenger campaign, they have never even uploaded their list of facebook to do a custom audience targeting. They've never even try to lead at like. So I they never done anything. I'll swipe up on instagram and I'm supposed to go do linkedin. I'm not. I'm not buying it all in on facebook. Then you move on and I'm sure people disagree. That's what's fun about the Internet to people can learn. Yeah, absolutely. I love sharing growth stories and I have a good one for you today. It's about a company called Sentinel One. This challenger Cyber Security Brand was set out to disrupt the endpoint protection space. Their brand was topnotch, their product was innovative, but they were struggling to gain traction online in an already developed industry. Then they found directive consulting, a BB search marketing agency. Within the first quarter of working with directive, Sentinel one was able to in increase their...

...organic traffic by a hundred and twenty eight percent and over a lead volume by an outstanding two hundred and fifty one percent. I have a hunch that directive can get these kind of results for you too. So head over to directive consultingcom and request a totally free custom proposal. That's directive consultingcom. All right, let's get back to this interview. Well, alway. So, Chris, let's you know if we can. You know if we can, if we can talk then a little bit about all right, someone is thinking to themselves right now. Okay, this, this Chris, guys making a lot of sense. You know, I want to start taking more advantage of facebook. Are there some are there some steps that you know, some sort of executive sales marketing CEO, someone can, you know, start moving in that direction, start taking advantage. What are some actionable pieces of advice then that you might have to someone who is interested in today's episode? Sure, I'll get people to great free resources that will help them tremendously. One is called like aizer. It's think of it as like analyzer mashed up like a lizer, and this is a free tool that you connect your business page to and what it'll do is it'll scan your business page and it'll look at all your post you've ever done it all, look at all your biosection, your profile picture, it'll look at the kind of content you're posting, the length of it, and it will literally grade your page and tell you exactly what you're doing wrong or right immediately. That is priceless because you'll start to see, hey, your status updates are way too long. Here's the average link that goes more viral. Hey, you haven't done a video. Videos actually get the most reached. Hey, you don't even have your email in your about section. Clean that up right. So this this like elizer. There's another one called Sumo Nk. Those are both third party, you know, kind of facebook greats for your page. So I'm a big Fan. was starting with that. The other thing is going into your facebook insights. If you...

...go to your page and click on the insight stab, there is a gold mine of data that most people have never seen. What time of the day are the most of your fans loggedne what are your competitors sharing? That's doing the best? What are your top performing post you've ever done? You can find all of that and facebook insights. And then for people that are running ads, we actually built a free ad grader. It's called grade my Adscom and you connect your page and it'll show you here's the ads that are doing the best, here's the ads that are getting the highest relevant score, here's the ads that are getting the lowest cost per engagement, and it'll give you kind of a feel for how your ad account is doing compared to, you know, the five, six thousand other people that have graded their ads. Yeah, well, those are some fantastic pieces of advice. Some great sounds like. There's some there's some great tools and, like you said, I mean these are these are these are free tools in the you know, in one of these cases it's integrated into facebook that people just not taking advantage of already. So I love when we get to you know, we have experst coming on the show. Obviously we talked about it at a high concept but then, you know, we try and leave our listeners with some actionable pieces of advice. And Chris, again, you are the the cofounder of curator. So you you had a vision, you had a dream, you had something that you wanted to put out there in the universe. One of the questions that we've been asking our our guests, especially in two thousand and eighteen is, and I think this will be relevant for today's episode, is you know, at the end of the day, what kind of legacy are you hoping to leave behind, whether that is professionally, personally or a combination of the two. Yeah, it's a great question. It's a big question and the thing that comes to mind right away is that I was actually featured on my hometown's business page this Sunday and had a big profile about my company.

And you know, being an entrepreneur from a small place, you know the only people that usually become wellknown are athletes where I'm from. So to have that, you know, cover article on my hometown paper felt like a lot of validation, but to see my ninety five year old grandmother reading it meant more so, I think, for me personally. You know, if I could die tomorrow and the feedback about my life would be sort of one third business genius, one third amazing father and then one third great husband. I would be very comfortable passing away. I don't want to be the guy that is ninety eight percent business. I also know that I want a huge chunk of my life to be focused on business. You know, thirty three percents pretty big to write. So I think for me, you know, I want the legacy of being a great father, being a great husband and being a great business person. And if I can get those three, I think that's a the best life I could have lived. Absolutely yeah, it sounds like a great balance. Again, we've been talking with Chris Smith, is the cofound of curator. He's the best selling author of the Conversion Code. Chris, if anyone in our audience is they're interested in finding out more about today's episode. They want to connect with you, they want to find out about curator, they want to find out about the conversion code. What's the best way for them to go about you and that? Yeah, they definitely should not Google me. My name is Chris Smith, so it's really hard to find me, but if you search Chris Curator, you know see you are Ayr curator. That's my brand and honestly, if you just go to Amazon or audible, my audiobook really went virals, like over seven hundred reviews. If you go to the sales section of audible, put in the conversion...

...code. If people enjoyed the podcast and I got their brain spinning a little bit about facebook. One of the cool stats about facebook is that one and every four page views on the Internet happens on facebook. And in my book, the Conversion Code, one out of every about four pages is about facebook. Not all in a row, but about twenty five percent of the book that I wrote is about facebook groups, facebook ads, facebook pages, facebook tactics. It is the thing that I believe can help a business the fastest and so I appreciate you bringing me on to talk about it. Are we go? Yeah, it was a pleasure having you on the show, Chris. Again, thank you so much for your time. We really appreciate your sharing your wisdom with our listeners and it was great talking you. Thanks. So there are lots of ways to build a community and we've chosen to build the BEDB growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement. It's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BEDB growth dinner in a sitting near you, go to be to be growth dinnerscom. That's be to be growth dinnerscom. Thank you so much for listening. Until next time.

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