688: How Brands & Wholesalers Use Mobility to Supercharge Growth w/ Ofer Yourvexel

ABOUT THIS EPISODE

In this episode we talk to Ofer Yourvexel, CEO and Co-Founder at Pepperi.

Click here to connect with this guest on LinkedIn.

Are you struggling to come up with original content weekend and week out? Start a podcast, interview your ideal clients, let them talk about what they care about most and never run out of content ideas again. Learn more at sweetfish MEDIACOM. You're listening to the B tob growth show, a podcast dedicated to helping betb executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm James Carberry and I'm Jonathan Green. Let's get into the show. Welcome back to the BB growth show. This episode is sponsored by Directive Consulting, the B Tob Search Marketing Agency. We are here today with over, your vexel. He is the CEO and Co founder at peppery. Over, how you doing today? Very well, or you, James? I am fantastic. So, over, I'm excited to chat with you today. We're going to be talking about...

...consumer good be tob sales and how brands and wholesalers use mobility to super charge their growth. But before we get into that, I would love to have you give a little bit of context for our listeners so they understand why you're the guy to be talking about this. Can you tell us a little bit about Pepperi and what you guys are up to it there? Sure. So pepper is an international company. We help consumer good the products manufactures and all sellers to sell B to be worldwide. We have some of the largest brands in the world that are working with us in death respect and some actually small and medium customer as well, Cross more than sixty countries around the globe. We help them by unifying their processes, solder processes, older sales processes and customer facing processes, which relate to the salespeople in the field of merchandising, which is a unique rule in this industry, drivers even that bring this merchandise...

...to stores and to those distributors. We help the customers to interact with our customers, their customer to interact with them through our this platform that peppery provides, and wild their management tell the sales so everyone that is dealing with the customers with the bit to be customers are using our platform in order to interact with those through that. I love it so. So you guys are in a really interesting position because you're working with BBC brands, but really helping them with their betb strategy and just that. The relationship between be tob and BTC has always been really interesting. How would you say that be tob has been inspired by BBC as a whole? I think we are all inspired nowadays from our children, those days where business were leading the curve. I remember, like twenty thirty years ago, business people were using technology, the latest and...

...greatest technology. They were the only one to use laptops and blackberries at the beginning and all those gadgets and communication facilities. Nowadays it's exactly the opposite. Business is tracing those children's that are using all those gadgets and it's the same story about B to C and B to be. So we are all consumers, all of us. We are using all those mobile technology and Internet and which provides US simple access to information, in mediate access to information, and we expect the same type of interaction from, you know, our bit to be processes. Today we don't have time, you know, to spend and and to work through teddious processes. So I think everything is simplified, everything is accessible, everything is digitized. Today, exactly, I can be to see. Yeah, I see, cant what what Uber and AIRBNB and and those those BBC brands that are it's so accessible. I can get a phone...

...from you know, just by pulling out or I can get a car just by pulling out my phone. I can stay in somebody's house just as easily at the airport, pulling at my phone in the AIRB BE APP and I'm starting to see more and more bb brands embrace and this ease of use and accessible technology that otherwise, ten years ago, was wasn't an existence. How do you see technology changing the way that brands and wholesalers being in the world that you're living in? How do you see the way technology is is changing how they work with retailers? Yeah, so it goes along the way of what you were just saying. So, for example, ten years ago the only way they were selling was through a salesperson, you know, with his with a suitcase, going to those retailers and selling them facetoface. And today's it's a in today's worlds it's a multi channel process in which the customer, their customer, can choose how to interact with them. He might do it...

...still through a salesperson, but you expect the sales person to come equipped with all the relevant information in his palm of is am, you know, in a mobile device, and he might do it himself through is mobile device, so I might do it from his desktop. So the first thing I would say it's no longer dependent on this sales person. And the second thing is in it's a multiple channel type of sales process in which the customer can choose, you know, to interact with you and our customer wants to provide this customer the same experience across those channels, which makes it very important that it will be one platforms that provide the same experience are in. So you don't want the customer to go through the bit to b Commerce Channel and find different pricing and different different upsell and crossal special pricing that you will not find through the sales person. You want them to be the same experience. Another thing is that I can touch on. It is people. You know, if in the past people were much more loyal to their places and stay for much...

...longer, to day it's very hard. Typically, sales rep and people will not stay the same with the same employer for more than two to three years, which makes it very hard, you know, to transfer knowledge and to rely on a specific knowledge of a person. So you want everything to be automated. You want the up sales and Cross and the wisdom of the sales process to be within the system and not be dependent on someone that is with you for ten years. All right, it's story time again, and today I'm going to tell you about a challenge within Pelican cases be tob division. The PELICAN needed a partner with deep BTB expertise that could get them a massive bump in leads from their paper click campaigns without increasing spin. After betting a handful of agencies, they decided to go with directive consulting, a B Tob Search Marketing Agency located in southern California. Directive took on this challenge by refining their targeting and building custom landing pages for their advertising efforts. Once implemented,...

...they saw a two hundred and eight percent increase in conversion rate and, needless to say, pelaking cases met their initiative. I have a hunch that directive can get these kind of results for you too, so head over to directive consultingcom and request a totally free custom proposal. That's directive Consultingcom, all right, let's get back to this interview. Could you share an example over a kind of how or what what this looks like practically speaking? Sure. Are you familiar, for example, with a company called Rip Curl? They are the number one in surfing worldwide? Yeah, yeah, absolutely. So they started to use us with reps like six years ago, I believe, all over Europe and we automated the process for them, for the sales people all over Europe. You're not going to retailers and selling them their equipment and their sportish swim wars and all that. And after a while they decided why not...

...providing their customer the ability to interact with them whenever they want and order directly, and then they started to use our bit to be commerce and parallel and the year ago they decided to go with us also to their headquarter in Australia and expand with peppery, this time up front, with all those channels and not channel by channel. This is one example. So the Stream, if you're familiar with, started to use a in the US here and then expanded all over the world for their merchandisers and for their salespeople. Again, those are two different skill to different things. That the companies needs the interact with companies they wanted to end. Obviously old of the office people were using are using our platform in parallel. So Wal Mark is another example. Hall Mark, like Ya, using US worldwide with over about two tho users, with both their merchandise the sales people. Yeah, and so stores can reorder product...

...directly from an APP as opposed to having to kind of go through the traditional process of working through a through sales rep. is that how it works? Yes, sure, this is one option that we provide to our customers out of many other options as well. They moved. The game today is to provide those options and let them choose. Yeah, so folks are if the folks listening to this, they're looking for a solution like like peppery. They're looking to simplify how they work with retailers. What would you say that they need to look for when they're looking for that solution? I would say it's three things. The first thing is the completeness of the solution. I don't want, I don't think you want, because it's a multi channel process with so many people that might be in full interacting with the customer. You don't want to have a fragmented solution that which then needs to be integrated, I mean between those things that we mentioned, and then it might be fragmented and then it you might want to provide the same experience across those channels. So...

...the first thing, it needs to be completed. The second thing, I would say it's flexibility, meaning and technology wise, it's across the board when I talk about flexibility, but our part is many on the technology sides. On the technology side, flexibility translate to configurability, meaning that you can change the way the system is working for you to adjust it to your business needs and to your business processes, without the need to code, without the need to have programmers, that you can easily do that. This gives you the agility, the business agility, which is a necessity in our days in order to survive and to excel. And third thing is simplicity. I think people nowadays do not have time to learn and to go through training. They you want people to interact with new system immediately. This is the way they interact with ups to day. They download them and start to use them. No one is going through training. So, to sum it up again, it's...

...three things. It's completeness, its flexibility and its simplicity. I love it. I love it so over, I don't talk to a lot of folks that are of straddling both worlds like you are with with bb BTC and wholesalers working with retailers. Where do you see the future of this space going? It's not a secret that it is continuously changing and it's just accelerating. I think retail will change dramatically, but this is a different subject that we can talk about for hours. But retail will stay but will be different. The other thing that we are going to see, which relates to that, is the boundaries between B to B and BTC will disappear. I think we are seeing it already that a new touched on it already in your question. So we have we see players of B to see only start entering into the Bob Wild and we see a player of Bob will then throing the bit to see Wallen. We think the boundaries between the two will be much more blurred than...

...it will not will not exist as it is today. Yeah, I totally agree that. I'm already starting to see that happen and I I am very excited about kind of the I don't know the refreshing nature of what that brings to the BDB space. I think it's bringing a spirit of creativity that I haven't seen in bb before and I'm really liking what I'm seeing so far. So I'm excited about where it's going. Over, if somebody's listening to this, they want to learn more about Pepperis, they want to stay connected with you. What's the best way for them to go back doing both of those things? I think the best ways you can always reach out to us through Linkedin on February, through facebook or through our website. Simply contact us and then always contact me, as well as through linked in. And all for your Vexel orner. The fepruary awesome. All for will thank you so much for your time today. This has been fantastic and I really appreciate it. Thank you very very much of a great thing. Well. Bye. There...

...are lots of ways to build a community and we've chosen to build the bed growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement it's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations would likeminded people will talk business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BB growth dinner in a city near you, go to be tob growth dinnerscom. That's be tob growth dinnerscom. Thank you so much for listening. Until next time, I.

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