672: Emerging Trends in WebRTC (and What That Means For You) w/ Lantre Barr

ABOUT THIS EPISODE

In this episode we talk to Lantre Barr, Founder and CEO of Blacc Spot Media.

Click here to connect with this guest on LinkedIn.

There's a ton of noise out there. So how do you get decision makers to pay attention to your brand? Start a podcast and invite your ideal clients to be guests on your show. Learn more at sweet fish Mediacom. You're listening to the B tob growth show, a podcast dedicated to helping be to be executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm James Carberry and I'm Jonathan Green. Let's get into the show. Welcome back to the B tob growth show. Today we are joined by Lantry. Bar lantry is the founder and CEO at black spot media. Lantry, welcome to the show. Hey, don't thank you for having you today. That's a it's a pleasure to have you on the show. We're going to be talking about emerging trends in Web URTC and I am a I'm a self admitted non Super Technical Guy, non supertech Guy, but I love learning new things. One of the greatest things about hosting the show, Co hosting the show is how much I get to learn from every single episode. So that is one of the reasons that I'm excited to have you on the show today. But before we get into today's topic, Lanchry, maybe you can tell us a little about what you and the black spot media team are up to these days. Yeah, good. So black spot media is a company founded in Atlanta Two Thousand and eleven focus around cloud communications. So our team specifically focuses on building audio and video communications applications for our customers. That's spent across, you know, the world. Our team specifically, you know, helps our customers to understand how to integrate cloud communications into their products and services, as well as, you know, provostrategic consulting services around best implementation approaches, overall cost savings and things that nature to help our customers understand how to take it full advantage of Web, our TC. That's fans as it well what that's one of the great things,...

...but having you on this show today is that you're obviously an expert. I know for a fact that black spot has been seen some tremendous growth, especially in two thousand and seventeen. You guys were on the the ink five thousand list of some kind. Yeah, we came in at number hundred and fifteen. For last year centrally focus around cloud communication. So you know, we are really pulling up a good stronghold in around being able to provide expert services around adding a video and voice to applications. That's wonderful. So let's you know, Lancia, let's just d dive right in, then, when we're talking about web our TC and this and transformation to cloud communication, what are what are we talking about? In Two Thousand and eleven, a little company named Google decided to open source this new technology called Web our TC. Web Our TC stands for Web real time communications and IT'S A new standard to call for allowing voice and video to be integrated and say, applications. Google originally decided to use it in their Google hangouts application as a new way to provide easier way for customers and users to integrate voice and video without having to download, install any type of plug in. So you know, we lived in this world of flash and everyone had to bald flash, and so Google's looking for a new way to incorporate technology that didn't require any downloads of any sort. So with that they open source web ARTC in two thousand and eleven and at that time was right our on time, we found the company and so we decided to, you know, follow it and take it up as our niche and so with our TC itself is is being used quite heavily in a lot of different applications and industries worldwide, from facebook using it and Facebook Messenger doing billions of calls every year, to whatsapp using it for that voice calls, to Uber using it for, you know, doaling out from a when their drivers calling to your phone you're picking up a passenger. So as...

...many different applications and use cases for it and where we're seeing a lot of use for it is in healthcare. So a lot of telements and applications of being using a web artc now and with flash actually coming to end of life in two thousand and twenty, it is now the go to voice and Video Communications Protocol for all applications that want to incorporated. Since its open source, is a lot less, you know, in terms of royalty fees and licensing fees that normally would accumulate with voice and video applications. So it's really opened the doors and the healthcare and distance learning for education, we're ben seeing a lot of transformation from legacy technology and call center solutions. A lot of call center places, a lot of calls in the customers, use a lot of hardware and equipment, and so what with OURTC is now allowing them to do is, you know, use, you know, their browser to, you know, make outtbound calls or receiving bond calls their call center directly from their ages computers, which is allowing, you know, companies to be able to cut their costs for the call center locations provide, you know, even more contextual services for their customers. So instead of the long wait times and things that nature, they're being able to improve overall customer satisfaction, all while cutting their costs, in some case up to, you know, fifty two, eighty percent of what they were spending on their on premise solutions. Yeah, so we, I mean you've already you've already touched on some of this, but you know, we we were talking even before we started recording today's episode. One of the points that we were going to be making is, you know, you already use it and you don't and you don't even notice your use web, our GC and we're connecting today over Uber Conference and you know, I didn't really understand that this is the this is this is one of those, for examples of using web OURTC, sort of knowing them, knowing...

...the the program, knowing what it accomplishes, but not necessarily understanding like this is also this is exactly what you're talking about today. Yeah, exactly. And so, you know, we're really getting the way from the word Web ourtc as a as a, as a general, because no one really understands web our TC. But if you say cloud communications or enabling voice of video into your product of service, people understand that and they get that. They just don't know what that means for the underlying technology and how that really could next. But we hope them try to understand that and see, you know, what are the you know, capabilities that can be added into their product of services or how can they save money by they're already using voice and videos capabilities in the products of service. How can they save money by using this new emergent technology? Yeah, and you've definitely mentioned a couple of examples. You know, we were talking about being able to provide new services and cut costs. You know, you you'd already mentioned things like in healthcare, industry and education. Are you even at even at black spot. Are you helping companies then, to sort of integrate this these this cloud communication and helping them to offer new services, helping them to cut costs? Yeah, so we offer a wide array of services. In many cases customers come to us for the full application development. So, you know, beyond just the Web ourtc or the cloud communications piece, we really help our customers to build the full product, so everything around their service. Will help them build. In many cases, when we have large corporations that we're working with, sometimes they already have a product that they want to integrate voice and video into, but they have no clue of where to kind of start. So they allow our team to come in and kind of build those components for them and deployed their solution. And then from justategic consulting side, if you're just at the point where you're trying to understand it, we kind of help our customers in that regards as well. So you know how you build a product roadmap and you know when is the right time to roll these services out. You know, if...

...you think about taxes, you know it's right around now. It is around a time companies should be looking at incorporating I mean turbo tax is a prime example of a company that's using web ARTC to incorporate better product in customer service. They have their turbotox tax live where you can get a live agent to help you walk through your taxes, and I mean they're completely using web artc for that particular services. You know, now is the time for them to start looking at building that for the next tax season when it comes around next year. You know, we're seeing stuff like insurance industry. Assurance is a good example of this. They're now using web ourtc to do remote claims adjustments. So their agents are getting with their customers and the customers having a video chat with the agent and they're walking around the car detailing, you know, what things are wrong with the car and they're doing all the claims adjustments remotely. So there's so many different test points in so many different places where companies can utilize the technology of integrating cloud communications not only to, you know, providing a bastion for their for their existing business, but also cut costs because they no longer have to, you know, send people out to, you know, do these claims adjustments. It's so much faster. Customers are what's much happier. You get brand loyalty and things of that nature. So it's really exciting to see all the things that are coming into play. I'm really ashamed to admit this, but we went the first three years of our business without having a single case study. I know, pretty ridiculous. So I finally broke down and had cap ninety nine create a couple case studies for us. We send them some examples of other case studies that we really liked. Then we sent them the stories and the results that we wanted to include. After a few rounds of revisions, we now have two beautifully designed case studies that we send to pretty much every one of our prospects. When you sign up with Cap Ninety nine, you get unlimited graphic design and unlimited revisions for...

...just three hundred nine and Alf bucks a month. Head over to BEB growth showcom design and try out their fifteen day free trial. That's BEB growth showcom design. Let's get back to this interview. So, Landry, if for any of our listeners that are are thinking to themselves, okay, this obviously is a is a great idea. We want to be able to integrate this cloud communication more effectively or even for the or even for the very first time. I mean, do you have any pieces of advice or suggestions for ways in which they can think critically? I mean, is it does it? Does it start with? Okay, how do we even want to communicate with our existing clients, or how do we want to communicate with potential clients, or what is our messaging? I mean, are there things that you can start off by by thinking about and that can sort of lead you down the right path? Yeah, so I think first and foremost is, you know, think outside of a box, all right. You know, with voice and video, you know there's new capabilities and new segments that are coming up into the industry that didn't exist before. You know, I would say if you're a customer, are you if your company that already has some type of voice of video, look at the underlying technology to see if you know, you can replace that technology with with our TC and you know, then provide more effective communication, higher quality communication, lower cost communication. So you know, those people, you know, they have their own set of requirements they could look at. But then, if you're coming it from a new perspective, I usually start with trying to figure out, you know, who's your who's your client and Personna of those customers that you're looking for, you know what they benefit from voice of video and applications. Now what? Voice and video is going to be great for a lot of different use cases, but it's not going to make sense in every particularly use states, and in a that's fine. However, what we realize is that every application at some points...

...that has any customer touchpoint is going to involve some type of voice of video integration, whether it's this voice, you know, in some cases we will just be boys, but being able to integrate that into your applications to have a streamline workflow versus, you know, these workflows where customers have to use separate applications, you know, to kind of get into touch with your agent. You can look at integrating that all into one comple Hissi of solution versus, you know, separate applications or separate, you know, workflows for your organization. Yeah, yeah, that makes a lot of sense, landry, one of the things that we've been asking our guests recently and you know, I'm excited to dive into this just a little bit with you because obviously you you are you're you're passionate. You've you've the CEO and the founder of this media company. We talked a little bit, I don't want to I don't want to spoil it, about what we talked about before, but you know, in terms of you and your legacy, the kind of legacy that you want to leave behind, whether that's personally, professionally or a combination the two, sort of what does that look like for you? Yeah, so for me it's really around being able to adapt, to change. My background is a little different than most when when it comes to how did I get into the software world, you know, the this startup community, and you know, it didn't really exist when I first started my company, and so it was a little bit different of a struggle to kind of get here. My background is actually an architecture and construction I run a very state Development Company for a while, I thought, while I was in college and when when two thousand and eight hit with the economic downturn, I found myself unemployed for about thirty months. So for me, you know, and during that time it was a you know, a lot of self reflection and you know, what can I do to make sure that I have a feature, a secure feature for myself and was really around something that I could control myself, which was building a company around something I like. You know, I really like software.

You know, I did a couple projects when I was in graduate school and I use that as a catalyst for me to be able to say, Hey, okay, well, I'M gonna learn this new skill set, even that I didn't go to school for it and wasted all that money in school, but I would take this. I'm a run with it and and I fell in love with it and, you know, taught myself and with that, you know, I built something that you know from the ground up, that in from a whole different industry, that had no formal training or education, and it's I really want to kind of tell that story and leave a legacy around someone who's been able to, you know, come through adversity, you know, completely be hit with, you know, all types of challenges and still to be able to overcome those challenges and build something successful. And you know, challenges are going to go away, even though we real successful now, they're going to continue to come and so, you know, we want to continue to be able to go with the ebbs and flows and be able to go with the trend of emerging. Right. Technology emerges and it always changes. So you know, as a company, we want to make sure we don't stand stagnant and we continue to always change and Warph as as well as as grow with the technology that we're supporting. I love that and I'm just curious for myself. I mean, having this background and architecture and construction in Grad School, did that idea at learning how to how to build from the ground up? Did that helped you step, would you say, in learning how to program or even or even building your own company from the ground up? Yeah, I think more so from the software side, because architecture construction so much about process, and then software the same way. So I think my brain was already program to that type of process. So, you know, love to see, you know how that, you know, came to came together, and it makes sense, a lot of sense. Yeah, that's great, lander. Your enthusiasm for for what you're doing is very infectious. So I do really appreciate you coming on the show sharing that...

...wisdom with us and if any of our listeners are interested in finding out more about today's topic, they want to they want to connect with you and your team what's the best way for them to go about doing that? Yeah, the best way is to reach us on our website. Is a black spotcom and black is spilled BLACC, and if you want to email me directly, you can email me at Lbar at black spotcom and it's lb a rr at black spotcom. You find us all linkedin search black spot media or on twitter at black spot media. Will Be, you know, happy to fill any requested to you guys have around, you know, cloud communications and with our TC itself, and we look forward to, you know, helping you guys, you know, integrate and innovate into your products and services and save you money. Yeah, that's it and that is a very noble goal. Landry. Again, thank you so much for your time. As a pleasure having you on the show. Problem. Thank you so much donating. There are lots of ways to build a community and we've chosen to build the BEDB growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement it's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BOB growth dinner in a sitting near you, go to be to be growth dinnerscom. That's be toob growth dinnerscom. Thank you so much for listening. Until next time.

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