642: The 2 Keys to Fifth Wheel Freight's Rapid Growth w/ Grace Sharkey

ABOUT THIS EPISODE

In this episode we talk to Grace Sharkey, Director of Operations at Fifth Wheel Freight.

LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/

Are you struggling to come up with original content weekend and week out? Start a podcast. Interview your ideal clients, let them talk about what they care about most, and never run out of content ideas again. Learn more at sweet fish Mediacom. You're listening to the BTB growth show, a podcast dedicated to helping betb executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm James Carberry and I'm Jonathan Green. Let's get into the show. Welcome back to the baby growth show. We're here today with Grace Sharky. She is the director of operations at fifth wheel freight. Grace, how you doing today? I'm doing good. Thanks for us to James, appreciate it. I'm excited to chat with you today. Grace. You guys at fifth will free were number one hundred and sixty eight on the ink five thousand lists this past year, and so that's how you guys popped up on my Ridar. You guys are...

...experiencing some incredible growth and we're going to be talking about two specific things today that you attribute to that growth. But before we do. Can you give listeners just a little bit of context? Is To know what is fifth will free. What type of business are you guys in, and then we'll dive into those two keys to your growth. Definitely. So that will free is a third party logistics company. So we are actually here and house. We don't have any assets in terms of trucks. Our customers reach out to us in order to help find them capacity to move their shipment from point a to point B Layman's terms. They give us a specific budget, we go out and find a carrier within that budget and within the timeline that they need, and we get there, you know, shipments to their and consumer. So it's probably one of my favorite industries because I think it's part of the economy that people really overlook and don't think is considerable to what their goods and services cost at the end of the day. But we're able to, you know,...

...allow our customers to reach an area of capacity in terms of relationship with trucks that they would not be able to find on their own. And a lot of times the companies we work with just don't have the overhead for that type of position, so they kind of outsourced out to us in a way. All Right, so grace on a call that we had, I want to say it is probably weak or two ago, talking through what we would be focusing this interview on. Obviously, you don't get to be the one hundred and sixty eight on the ink five thousand without doing a few things right, and so you guys, as we're talking through this before, there were two very specific things that came up when I asked you about what led to that growth. How have you guys seen the growth you've seen? You said the first thing was your culture, and there are a lot of different things kind of wrapped up in that. So I'd love to kind of point the mic over to you and speak to what are some specific things that you guys have embedded into the culture at fifth will fright that you think have absolutely accredited...

...to, or you accredit to the growth that you guys are experienced. Definitely so. This industry in general is very millennial focused in terms of the type of representative that you get on board. It's a fast paced, kind of like wolf of Wall Street feel within the office and millennials, younger people between the ages of twenty thirty five, really have a good time in the industry. So, with that being said, we really realize that we had a focus on our culture in the way that these employees can grow, not just in terms of promotions, but also in terms of just like regular human growth throughout their time here at fifth wheel. Right, are a people. I'm class myself as a millennial. The number one thing I looked for when I start looking for jobs with growth, right. I don't want to entern entry level job and have to find a new entry level job two or three years from now. I want to go somewhere that's invested in me for the long haul. So the number one thing that we focus on is, first off,...

...that internal growth. So when you come on here's a rep and I pitched this whenever we do recruiting to we're not just looking for an average employee. We want someone who wants to be a pillar of fifth wheel. Now we have huge goals. We want to grow to the size of look a lot of companies like us, like St a, travins, cirtiql, and, with that being said, we need to make sure that we have strong employees here as we're beginning our growth. That got us a hundred sixty gates. So in order to get that good talent. We realize that we need to invest in them for the hard work that they give us. So we do keep them to I standard on terms of control wills and be on time, dressed appropriately, treating your customers appropriately. But if you can do that and you you don't bring on that business as well. We like to do small things throughout the day that a lot of people enjoy. For instance, we do haircuts once a month, so we have a barber come in cuts everyone's hair and I love when they come in because you see literally throughout that...

...day the employs get their hair cut. They feel better, they stund better on the phones and we usually and those days with like record high numbers, we also see. Yeah, it's funny how it works out. We also do manage hers for the girls and here guys like that stuff too. We sponsor a lot of our like sports teams. So we do a company softball team during the summer time, but we have a group of hockey players in here. We sponsor their team. Teams are any other type of basketball teams that come through our company. We also have a book club, so we get together like once every couple weeks and right now we're going through a couple of different leadership books, but that's opening up and growing as well and things in the future as we grow. Like I just got out of a meeting today. We're focusing on creating like a life skills development class for our employees. Right a lot of us are younger and a lot of them, you know, don't learn in school how to invest their money. They've appropriately watch...

...your credit scores, how to look for houses, just things like that that, you know, most employers wouldn't think twice about. But we find that if we can push these employees to see that we have their backs, not just, you know, make us profits so we can grow, but in terms of just them as a person, that they then produce better as an employee. And this is a service based company, right, so customer service all the way exactly. So a hundred percent. So they are coming in and enjoining their days at work and join the environment that they're in. You immediately see that come over in terms of the customer ants. Our customers give us referrals and that's really how we've been able to grow so well. It's just that the referral system. Hey, these guys are great to work with. All the employees are great. Their attentive there respond quickly, and I honestly want to contribute that to the culture in the way that we've just not raised but really train these employees to be in the way that we pass them...

...on the back when they do a good job. It's not just about telling you this a little bit before, but a lot of times I think that companies that aren't not run by millennials but are trying to figure out how to deal with millennials, they try to make that atmosphere of home life at work and that's like that's pushing the limit that you don't want to do that. You want them to just feel that this is an extension of home, not that they have to be here working all day and it's just as good as home. So why would you leave? There's a fine line. So we do a really good job of figuring out what our employees want. Actually, another new one too I haven't been able to hold tell you about, is I personally really want to start looking into like side hustle Friday, so where we kind of spotlight small businesses that are employees are maybe helping out with or growing outside the office. Because, yeah, you don't want to ignore that at home life. It exists and, if anything, person they're not. They're not just a person that works for fitful Fred that you know. They're...

...an entire human and the more that you can support and love on them in those other areas of their life, not so that you can keep them to your point earlier, not so you can keep them at the office, you know, ninety hours a week, but yeah, actually enjoy the time that they're there. It just makes perfect sense, with you guys being in the industry that you're in, that they're going to enjoy the work doing, which is going to translate to a better customer experience. One hundred percent. And I really would attribute that culture that we've grown and focused on to probably the number one reason that we're experience in the growth that we have now. I love it, all right. So now that we've talked about culture, I want to talk about the second key to your growth. It's in the technology that you guys have implemented that that's allowed you to experience, you know, the growth that you're seeing. So can you speak to us about what is this technology that you're using and how does it allow you to differentiate, for sure. So I think the culture has something to do with it, right. We have these employees, they enjoy their lives in here, they work...

...hard for us, and now we're able to take that profit they've given back to us and invest that into these technologies. So, as you guys know, we're in the Uber World where everything needs to be easily traceable and ready to go right now, and fifth wheel is really on top of that. We've actually recently invested in its transportation management system, or, for sure, is called the tms, and that allows us to do more shipments than we've ever done before and also communicate with our customers as well. So what that allows us? Our customers can log on to our website, they can put in the shipments. They only even have to call the rep directly or even email them. They can just put in that information and get pushed back to the REP and that Rep can start working on it without even having to pick up the phone to talk to the customer. And you know, sometimes you have to kind of consider our audience, right. We work with shippers who are dealing with huge warehouses, trucks in and out all day long. It...

...gets hectic and it's anything we can do to just make their life easier, to allow them to save a little bit of time so they can get out there and low that truck is going to help us out immensely. Tracking is available through that, so our customers can log on and see exactly where their truck is at a certain moment in time. We've were recently started working with a large tiers of like auto companies, and they need that technology more than ever right because they're very last minute shipping, very I know if this doesn't get there on time, the whole line shut down. So, because we've been able to invest in those technologies, we are now able to service the customers that there's no way we could have serviced when I first started here and we were doing everything the excel. Love it. I love that, the culture that you guys have created, and it's just so it's customer centric, but it's also employees and trick. You're taking care of your employees. You're an in turn they're taking care of your customers in yeah, it's just another way to take care of your employees well, to equip them with technology that...

...makes them more efficient. Yeah, and when you're more efficient in your job, you're going to enjoy doing it more because you're not feeling like him doing all this laborious stuff that doesn't, you know, I shouldn't be doing, particular if you're hiring millennials, millennials know that they are more efficient ways to do to do things. Yeah, and the yeah, you can come in and save the day. So the fact that you guys have embraced those technologies and industry where I would imagine a lot of people are fearful of it or not embracing it, it's no surprise to me that you guys have been able to run away from the pack so grace. This has been incredible. I really appreciate you joining us today. If there's somebody listening to this, they want to stay connected with you, they want to learn more about fifth will free to see what you guys are up to. What's the best way for them to go about doing both of those things. So what I would honestly say you could check our website right WWWFELCOM, or you can give us a call or at six one, six, ninedred and six five seven, two, seven seven. I say that just because we answer the phone quick around...

...here. That's one saying right that we really push our employee. So I always like when someone calls in and can see how quickly we can service them. But yeah, if you want, if you want to shoot us an email through our contact us, you can. You can call us directly. Any REP in here will get you to me if you want to speak with me directly. But you can also send me an email at grace, as do our aces is and Sam at fifth wheel streightcom and that's all spelled out. But if you communicate with us through our website, will get in touch with you just a few minutes after that and service sunny needs that you guys are looking for. Wonderful guys. Well again, thank you so much for your time today. This has been fantastics. I really appreciate it. Yeah, thank you, James. Have a good one. There are lots of ways to build a community and we've chosen to build the beady growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement it's tough to build a great community.

So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, we'll talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BEDB growth dinner in a sitting near you, go to be to be growth dinnerscom. That's be toob growth dinnerscom. Thank you so much for listening. Until next time.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (1779)