635: 5 Things You Need to Understand About Generation Z w/ Josh Miller

ABOUT THIS EPISODE

In this episode we talk to Josh Miller, Director of Gen Z Studies at XYZ Universityand CEO of Deciding Edge.

LinkedIn: https://www.linkedin.com/in/joshmillerceo/

... company. So what if you could reverse engineer these relationships at a moment's notice, start a podcast, invite potential referral partners to be guests on your show and grow your referral network faster than ever? Learn more at sweet fish Mediacom. You're listening to the Bob Growth Show, a podcast dedicated to helping be to be executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm James Carberry and I'm Jonathan Green. Let's get into the show. Welcome back to the BB growth show. We are here today with Josh Miller. He is the director of Gen z studies at x y university. He's also the CEO of deciding edge. Josh, how you doing today? Man, I'm doing well. How are you? I am fantastic, Josh. So, you and I met I think it was a couple months ago. You had seen our Gary v want to be video on Linkedin and you reached out and I was just incredibly impressed with the work that you've done. You're sixteen years old and you're doing a lot of research around Gen Z and how JEN Z is going to impact business today and moving forward. From what I understand, you're working with a lot of big brain hands. I had the CMO of red wings comment on one of my linkedin status updates, saying that that he has worked with you and loves the work that you've done with them. Just incredibly impressed by your hustle and in the work that you're doing. But I would love, in your own words, to just kind of give a little bit of context around how you spend your days, both with x Yz University and your own company, deciding edge. Yes, absolutely well, James, thank you for having me on the podcast and excited to be here and to share some perspective.

So thank you for a team up. I am a sixteen year old student, Thought Leader and entrepreneur on the topic of its generation Z and how it relates to the economy, the workforce, the marketplace, etc. So I when I was thirteen years old, I founded a company called deciding edge and are my mission was to help bring my perspective as a young person, as a teenager, as a gen Z or in into the economy, for market if for marketing in human resources purposes. Brow through this year, or last year rather, I cross task with there a Slatey, the CEO of f by the university, and she's a world or down author and speaker and really doing some incredible work on generations and and how organizations can use our research to their advantage. So I joined the Excise University the team as their director of Gen Z studies. In my first project to kick off, to launch my announcement that joining the team is we put together a seventeen page white paper the whole team about Gen z and what we're going to mean for the future of work and what we're going to mean for the future of the world as we know it today. We surveyed over one eighteen hundred gens years from across so from all over the world, and we got some really, really fascinating insights into what this next generation is going to mean for the future. And so it's really been a fun ride for me so far. I've been able to travel and speak it some greater some great organizations, work with some great brands, as you mentioned, and you know, it's been a lot of fun and I'm excited to be able to offer my perspective. So I want to dive in a little bit to how you went about getting those eighteen hundred Gen Zar's involved in this study. You mentioned that you you partnered with some educational institutions. Talk to us a little bit about how how you got S A diverse group of folks to be a part of the study. Absolutely,...

...yeah, so we were able to partner as a few different organizations that were able to put survey out on our behalf, and it was a lot of grass roots marketing as well. So how do we reach out to the Common Generz or and how do we reach out to the average Genz or? This kind of be able to provide us with the most accurate, relevant, in an important insights and what this next generation is going to mean. So by partnering with those organizations, you're able to get a diverse data set, so to speak. So I want to now talk about why does this matter you? You've obviously gone through the study. Why do the listeners listening to this show? They're, you know, in a Betab context. What do you think the impact of the studies that they are the study that you guys just finished? Why do you think the person listening to this show needs to hear it? Absolutely so, Gen Z at a glanced first time I talked about some of the AH parameters of this generation. So it's interesting because as to keep moving forward, generations are going to keep getting shorter and shorter still we do some more events tapping and more technologies really making generations more more to think. I'm sure that a lot of the people listening of her a generational speaker about millennials. This that's in this but the fact is that you Genzi is coming up next. How we're defining WHO GEN Z is? It's interesting that we're defining it because generations are marked by event, not dates. And so if I was born in two thousand and one, James, what is the biggest event that happened that year? Yeah, then, and eleven, for sure, eleven exactly, and so that's the event that's going to shape me and my generations formative years. So how we're defining it is anybody born from one thousand nine hundred and ninety six, the two thousand and nine and in other words, if eleven is history to you, then you're a part of this generation. The reason that's important we make up twenty five percent of the US population. You build an annual buying power of almost fifty billion dollars,...

...which at this point in the game sounds a kind of low, but that's not taking into account that we've yet to really enter the work for us and yet to really make our presence known. So anybody listening on a podcast today, I give you props, because you're gearing up for the future and gearing up for what's the cops doing? We're going to make up thirty six percent of the global workforce by two thousand and twenty five and we are the most diverse generation and US history. We are the last generation here in the United States that we're whites. are going to be the majority, and it's interesting is how that's going to shape gen Z and how we really have developed some of these traits that allow us to co exist of other people just because we've been so exposed to it. Interesting. I Love I love that data and and it's really fascinating. I hadn't this is the first time that I'm hearing this a lot of this myself. So, Josh, you you mentioned offline that there were four themes that you picked up on after doing this study in the first one that you mentioned was that the Jin's ears. They love to compete. Can you untack that for us a bit? Absolutely, and we're seeing that play out right now. We're all watching the Olympics over in South Korea. We just have the Super Bowl here in my home state of Minnesota, and is really fascinating to see how gen Z has been raised. We've really been raised to compete in school and Sports and in life in general. Be obsessed over our GPA's or act and sat scores in our class rank and we carry the mindset that we're not necessarily a school to learn, but rather to get good grades, and it's that sort of mindset about it's all about the numbers in the data and the competition. It's going to derive Gen Z and we're going to see some of those trends be the continued once we enter the workforce. On the four jobs, because our salary is going to be so important to us, and our study, we asked a question about what...

...is most important to us when looking for a job and the top answer was money. Simple reason being is says we crave stability, being growing up in this era, Haha, and it's really fascinating to see how our view life and how our view in sports, etc. Is differing from other generations just because of the environment that we have grown up in. All right, the second theme that you found was that Jen's ears love to create. Talk to us about this one? Yes, exactly. So let's suck about the three big guests social media networks for Gen Z. Let's talk about Instagram, Youtube and snapchat. The one thing that they all have in common is that they own no content and all the content is really created by Gen's. It's created by their users, and that's the tracks Gen z. We love being able to not only consume content, but created, and I know there's so many different logs than things out there that are allowing Gen z's the ability to make our voices heard, and that's a really, really attractive to us. And so, as an employer, as someone that will, in the next few years, be hiring Gen z talent, how do you think? How do you think that shapes when you know what that looks like? Absolutely I think the big thing there is that you want to give us an opportunity to create and give us an opportunity to let us show you what we can do, and I think that even spans beyond generations and and just give kids a chance, give people the chance to show what they can do, and you're in. You're going to be very pleasantly surprised. This third one, this third team, Josh you mentioned, is Jen's ears, have this ability to coexist. Talk to us about this. With us. Absolutely so. As I said a little bit earlier, Gen z is the most diverse generation in American history. Our entire lifetimes up to this point has been shaped by social movements...

...that all different spectrums and we're so exposed more than any other generation to the current issues of today because we have widespread access to it. So, for example, we'll talk about gay marriage. GAY MARRIAGE FOR GEN Z it's not an issue, it's just it's the norm. It's what it is and it's not a good thing or a bad thing. That's just what it is and we're generally going to be very accepting of those differences. And you see some of these clashing social social movements of our time. You can talk about the black lives matter movement, you can talk about Donald Trump's rise, growing up as a teenager in Donald Trump's America and how that's really going to affect the way that we live. All right, so, in light of and of the I don't know, I'm not even going to go there because I don't want to get too political here. But all kind of move to this next this fourth and final theme that we're going to talk about here, Josh, which is Jens's have a desire to connect. Talk to us about this one. Yes, absolutely so. This is a really, really big one for my generation, obviously, but I want to I want to make my opinion herd on this topic. And there's a reason that the Gen Zar is connect is only one force of the the main themes that we got, and that's because technology is only a part of Gen z. There are some vemes that have been thrown around from our generation, for example, I gen and all these other different names that just are somewhat degrading to Gen Z, and I can speak as a gen Z or that we are more than technology, for more than our phones, and that's something that a lot of companies, a lot of institutions need to understand. That technology is a good part of the experience, it's important, but it's important to have that face to face communication and there as a well and that's another one of the biggest insights that we got out of our most recent white paper is that Jen there our preferred way to communicate is facetoface, but text coming and second and it's and it's just...

...shows that we use the entertainment and are in our technology primarily as an entertainment platform. And well, we want real, effective communication, that's what we're going to end up turning to face to face. So that's a very common misconception about my generation, is that we crave human face to face connection. Is Very interesting and another thing that you that you mentioned offline. It has to do with how JENSER's learn. You said that fifty five percent learn best by doing, thirty eight percent by watching and only seven percent by listening. Can you write you talk to us about about that a bit more and what that means right? I think that that that number is fascinating and it shows we need to rethink the way that we're approaching on boarding sessions, rethink the way that we're approaching conferences and events and rethink the way that we're approaching education as we know it today. So often we're sitting in lecture halls and it was really just not doing a ton for us. In these institutions and these and these new companies, in these schools are missing really, really great opportunities to teach us by doing interactive activities and by really allowing us to get our hands dirty. And that's really were what we create, because that's what we've been around our entire lives. They always being at our phones and really being able to understand the world around us. And so, Josh, there's obviously, you know, an enormous amount of insights that you can pull from this. Is this. Where can folks listening to this interview find the entire white paper that has all the data that we're talking about today? Yep, so where you can sign the white paper is on www dot x y z universitycom and on the resources page, and it's titled Gen Z redular. NOTT GEN Z is here and we are very excited about this latest research and how we're...

...going to be able to impact some industries and some companies with it. So it's been a lot of fun so far for everyone involved and we really feel like we're making a difference. Josh, what you and I are actually about to launch a podcast. We're partnering with with you and X Yz University. Can you talk to listeners of this show about the podcast that that we're going to be launching and what they can expect to hear when that show goes live? Absolutely so, we are titling at the D Gen Z podcast and what we're going to be talking about is how brands and in the new trends about Gen Z and what that means for everything, more or less. So how how is the arrival of Gen Z and how the and how the coming of age or Gen z what that's going to mean for the world as we know it today. And so we're going to have on guests of all different backgrounds and industries and it's going to be really a lot of fun to see and it's going to be a lot of fun to see where it's going to go and we're hoping that we can create some real value on it as well. So I hope to see a lot of you are listening in and it's great. So I've said that you would happened and dreams and sweets fish. Thank you, guys, for helping us get it off the ground. We really really appreciate that. I love what you're doing. I love your hustle and your drive and the fact that you're sixteen and have accomplished more sixteen then I have it twice your age is is saying something. So I am, I'm really excited to be locked in and arm and arm with you and help help you get that into the world, because I think it's going to help a whole lot of folks. So, Josh, if if there's somebody listening to this and they want to stay connected with you, they want to learn more about x Yz University, obviously we want them to subscribe to your podcast as soon as it goes live. But what are some other ways that they can stay connected with you? Yes, absolutely, find me a Linkedin, find me on twitter. My twitter handle is at underscore Jay Miller, one,...

...two one, and so feel free to tach with me on twitter, Instagram, snap chat for all you folks that are on it, and really, as go on Xpy, the Universitycom I speaker page, and there should be way to get in contact with me. Should not be hard to get in contact, but yeah, still free to connect on Linkedin and fard to it latch conversations with all you awesome Josh. Thank you so much for your time, today. This has been great man. Yes, thank you for be in touch. There are lots of ways to build a community and we've chosen to build the BEDB growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners, and without engagement it's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with like minded people. Will Talk Business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BEDB growth dinner in a sitting near you, go to be to be growth dinnerscom. That's be toob growth dinnerscom. Thank you so much for listening. Until next time.

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