616: How to Plan Mastermind Dinners w/ Jayson Gaignard

ABOUT THIS EPISODE

In this episode we talk to Jayson Gaignard, Founder of MastermindTalks.

LinkedIn: https://www.linkedin.com/in/jaysongaignard/

Wouldn't it be nice to have severalfault leaders in your industry Kno and love your brand start a podcast inviteyour industrys thought leaders to be guests on your show and start reapingthe benefits of having a network full of industry influences, learn more atsweetfish media dotcomyour. Listening to the B Teb Gros show podcastdedicated to helping B to B executives a cheaf explosive Gron, whether you'relooking for techniques and strategies, tools and resources. You've come to theright place. I'm Jonathan Green, I'm James Carbury. Let's get it into theshow! Welcome back to the BT by growth show.We are here today with Jason Deynard. He is the founder of mastermine tax,Dot Com and he's also the host of really incredible pot. Gass calledcommunity made Jason How you doing today, good man. Thank you. Gronde meIstoke to chat with you. I read your book mastermind dinners few weeks ago.I think I I read it in like an hour. It was a very easy read, but incrediblytactical practical and have actually already planned. I think six masterminddinners throughout twenty eighteen. So far, I think, between now and April andplannd to do a lot more. So the book incredibly inspirational for me and-and I wanted to bring you on and and have you talked to to our listenersabout it. But before we talk about master, my dinners I'd love for you tojust to explain to our listeners a little bit more context around whatyou're doing with mastermind talks and then a little bit about your yourpodcast as well community made yeah sure so. Mast of my talks is a invitonly event in community for Auntpreneurs Um. Since our inception intwent y thirteen you've had just over sixteen thousand ontmineers supply foran event. That's CAP, one hundred and fifty people annually. It's a very yes,a very cleck group of people, and it's it's, I guess very exclusive. So we doa three day gathering once a year, and...

...so that's that takes up the majority ofmy year when it comes to to planning that and oddly enough that event, thewhole notion of that event. stemed from me doing these dinners first and t e itevolved into that annual gathering and then Trtymad is basically a parcass. II released probably about five months ago, where I kind of challenge a notion of self made.I guess he could say and eacheach season is teemed, so the season one wasall about scale where I shared my own views on scaling business and alsobrought in other guests who o shared different views on scale in season too,which is the season I'm working on right now I's all about how to grow, amplify and deepen your businessrelationship. So I love it awesome Jacon, so I'd love to spend the rest ofour our time. Together. In this interview talking about masterminddinners which you, you wrote a book on, so if you, if this is interesting to you at all,go to Amazon and check out Jason's book, it's a very quick reed and superhelpful, but at a at a high level, Jason Tell us a little bit moremastermine about mastermind dinners at a high level. Why you're so passionateabout them? Yeah I mean basically for me, I was I built a very successful Ik es sevenfigure. Business ut realized after being AE APERNER. For for about sevenyears, I built a business I hate and to enable me to buy things. I did need toimpress peo blood and like so I decide to scare that business down to zero andunfortunately, two things landed me a quarter million dollars a debt. Whenthe dust settled I didn't know what I was going to do next, but a friend ofmine posted to facebook that tey had a ticket ago, Hee Sefth Goden in New Yorkand I've always ben been a big big fan of ses work. So I decide to jump at theopportunity and didn't know what it was about in font of the theme of it wasthe connection economy now, there's huge value connecting like mindedindividuals. So I rang with that idea and started masterMi dinners, where I'd invite eight once...

...wirs out for dinner, with the corfocusof connecting them and the first one I did N was cancelled two hours priorbecause I'm like nobody's going t see value in this the'ret. There completelywaste their time, but thankfully it turned out to be a big success. ThConversation didn't skip a beet for a four and a half hours, and I gotclarity that connecting people with something I want to do to some capacityfor the rest of my life, not necessarily as a business 'cause. Iwasn't monotizing these dinners. I was paying for them out of pocket whichpeople thought was crazy at the time, but for me, being a quarter milliondollars in debt, I was seriously considering bankruptcy, so I I way I rationalized o that the bankcould take my car. They could take whatever mesly acsets I have left, butthey can't take my relationships so investing my relationships was thesafest invessment I could make, and since then I've- and I was in twentytwelve- is when I started the dinners I've easily hosted thousands ofoncsprinters at these dinners of the yards I'm doing one next week, actually,where I'm buying out a restaurant and we'll have ninety oriners in a ten wileand to me it's like the highest Roy activity, I can do both from thefulfilment perspective and from a a business development perspective aswell. That's I mean I didn't realize that you,the scale at which you'd been hosting these in the number of people thatyou'd hosted when you're organizing thesethere were some. There was sometips in the book as far as Wer, obviously, being you know veryintentional, with with who you're choosing to invite to the events I'llstart there? How do you think about when you're putting these together whoto invite to a mastermind dinner yeah? So I mean usually th the baseline isthat they wantto have to be somebody. I want to have dinner with in the firstplace. They have to be interesting or fascinating on somelevel. You know that that Gug test for me serves as a great filter toeliminate those that maybe you know they may be successful on paper, butthey may be egotistical, or maybe you don't Wan ta. You just wouldn't want tospend time with them. Ultimately, so...

...that's Kindo my my gut test. I reallywere the dinner shines. I guess you could say and where a lot of the hardwork has done in advance is connecting people who share uncommon commonalities,because these stronger o the uncommon commonality, the stronger the bond soUm, if you put a bunch of auntpreneurs together in a room statistically likethree percent of people, if I were to go out walk outside with you in themajor city, we stopped a thousand people. Statistically, three percent ofthose people would be auch for nurse. So if you find yourself at a dinnerwith thirty aunch for Nus, that's a pretty rare opportunity and in thatsetting you're most likely Gong to pit it off with those individuals 'causethey. They have very similar values. To you often times they. You know theyhave they put blood, sweat and tears. INSO work, they do what that sad, thou.If Your Business does seven figures, then point four percent of ofAunchmenes fall within that category. So, if you're at a dinner with sevenfigure, enchcreners that' at even stronger uncommon, commonility thateven stronger blond, ultimately, so that's one of the kind of the keyfactors when I'm looking to do a dinner generally, I'm trying to connect peoplewho are like minded or relatively at the same level of of business, whoprobably have the same goals, the same strungles, the same featres and thosekind of things- and you know outside the confects of businesses- have to beabout business at all. It could be an UNCOMON commonility could be everybody,his parents or everybody. You know formally served in the military, butultimately y the stronger, strongy uncommon, commoality tha, the easierthose relationships will form okay. So so you, you also talked in the bookJason About the the art of kind, O, choosing choosing the location whatgoes into thinking through. Okay. Where do you actually want to host thisdinner? Yeah, I mean it's couple of things I mean for me. There'sthere there's different variables like from the big dinner I'm doing for forninety people. It's it's a full...

...restaurant kind, O buy out and that's arare currence, the majority of dinners I do I tend to cap at about six people,it just servs to be a really good size group. I've done significantly biggerdinners. Obviously, but if you do anything above eight people at a singletable, conversation could be fragmented and often times, therew'll be twoconversations going on at once, and it's hard to focus and sometimesoverhere. What other people are talking about? You like shoot it AAs part ofthat conversation instead was a little bit of Fomo in there. So for me, six isan ideal size. So finding a place that is is intimate and relatively quietthat can accommodate six at a table I mean the format of the table doesn'tnecessarily, or the lay out of the table doesn't matter as much whenyou're at a group of six and the types of restaurant I mean it depends for me.I try to find something that is usually pretty good withpeople's die, terrerstrictions so stuff like Mexican food oftentimes. You knowthose whother are Palio or Qito or or Vegetariaan usually can all findsomething on a Mexican food out of menu. somethines steakhouses well within thatcategory, but being very conscious of people's dietary destrictions is, is abig factor as well. Saa someere, nice, somewhere intimate somewhere relativelyquiet and for me again t the magic number for for a dinner generally is:is six people okay, so so one other? You know one tip that I that I pulledaway from the book was Thet Concept of Planning. These dinners aroundconferences, where you know that ow people are going to be traveling to theconference, so they're not going to have an ofthe regularity of theirschedule of you know getting Suzi to soccer practice, or you know pianolessons for their son or whatever. Can you talk to us a little bit more aboutand you've obviously done both you've done them in in the kind of the regularschedule being in someone's. You know, city, but then you've also done them atconferences. Talk to us a little bit...

...more about that yeah. I've done themlocally and NDTO. What you said. The problem with local dinners is that yourun into friction with people's schedules. They already havecommitments, whether they'e be taking their kids to some kind, sportingevents or date nights- or you know business orthe case may be when you'reable to leverage an event. U So when people areflying in for an event, for example, very rarely is there anything plaine inthe evenings, so I will try to be basically that catalyst and make areservation and, during the event, O Illil I'll. You know connect withpeople and say if I hit it off Wot, then I'll say Yo Kno by the way, I'mnot sure where you have playn tonight, but you know wehave inner reservationsat seven with a small group. If you want to join us and most often timesthose people don't have any I mean th getting knowing where they're going toeat is generally an afterthought. So if you can be that cannalist to you know,set that up, you'll most often get a a positive response, and I've even donethat with speakers for events as well- and it's it's incredibly easy to getspeakers out at t at these dinners because they need to eat and oftentimes they haven't thought where they're going to eat. So if he cansolve that problem for them, it's T's. It's an easy S. are you planning thedinners that you're doing around conferenceis? So there's not a lot ofadvance planning, necessarily asking people you know prior to them, evenleaving for the conference. He we're doing this dinner on Wednesday nightyou're you're, just kind of meeting people throughout the conference andand knowing like okay, I've got. I've got six spots to buill throughout theday. I'm going to invite you know seven or eight different people, knowing thatsix of them are going to show up yeah I mean I, it depends on the the events onevents will provide like a guest like Attende list in advance, and if that'sthe case that you can look through that attend, you listen and Kinda pinpointthose that you want to invite out to the dinner and do it in advance. I thenyou can do it properly as far as like getting people's dieteror restrictionsand sending Calindar Anvites and all that kind of stuff, but even if youhave to do it on the fly, it's generally surprisingly easy to to getpeople to to agree to come out to a...

...dinner. So, for me, it's it's notuncommon for me to go to an event and have lunch reservations for every dayand dinner reservations for every day and as I kmeen people I'll invite themout or even on Ordinnr and then once you're when you're in these dinnersJason. Do you have any any thoughts on kind of how to how they God theconversation or there? You know questions that you like to ask thattend to generate pretty cool conversations. How do you think aboutthat? I don't Inviso the lead into a dinner e contexts matters generally,but if I'm the one puting I on Um, usually I'll start to dinner or orlunch or whatever experience wor that matter n and state. Why they're there?Why I'm putting this on? Why I invited them to dinner, and then I will goaround the table and introduce everybody. So I won't let them do itthemselves, because oftentimes people are either terrible, introducingthemselves ecause, they get nervous and they just you know, ramble on or maybethey're very humble and undersell themselves. So I try O basically betheir biggest fan and introduce everybody at the table. Then Ofan. Iwe'll go right into our meals. Now again, if there's a strong uncommoncommonality amongst everybody, Tho actually hit it off. I've never had aproblem at a dinner. I also do a sign ceating to ensure that, like I stackthe cards in my favor 'cause, naturally you'll see some we'll know. One personyou're like he'll, really get along this person or oh these two people onthe same industry or whatever the case I'lligenerally, do assign seeing, butnot always, especially if it's a group of sexin off to Warry as much becausethere'll only be one conversation at a time generally at t e dinner fable. Butwhen you deal with larger dinners, that's when you'l have to start doing asigne ceating. If you really want to Um, still have that that high level ofexperience and then I'll I'll, let them go through the dinner and then at theend of the dinner, I do three things to kindof close off the dinner which workswell and I've. Never. Actually I didn't show this inmasor. My Dinis 'cause it'smore of a kind of recent concept, but...

...what I'll do is at that point I'll getpeople to share or to answer three questions. One question number one isif we are meet a year from today with a bottle of champagne. What are wecelebrating and I a great idea 'cause when you ask Li, you know what do youdecide about or what are your goals? Sometimes n? The Quality F, yourquestions will determine the quality of your answers. So question like that,for some reason yields great responses and then let's say somebody says youknow I want to hit ith the New York Times list. I'm coming! U With a book.The followup question to that is in order to hit the New York Times list anor in order to achieve that. What is something you need to solve or overcome,so you have a clear understanding of what their goals are and clear.undherstanding of maybe some obstacles in their way, and when stated in agroup environment either you may have a solution or you may be able to connactthem with somebody who has a solution or somebody at the table may have thesolution. So those are really too important. Questions that I ask and theCORT for the question is: What is one thing that your friends come to you for?Like is it you know, understanding marketing is that se is it. You KnowHuman Resources and N Company Culture, I'm trying to get a clear understandingof what they're really good at so that other people in the group may be ableto to benefit. So those are the three things I used to cun of cap off thedinner and then after the dinner I'll usually send like an introduction emailamongst everybody. So everybody has each other's contact. Information and Kindo go from there. I lov at Jasothisthis has been thiss phenomena. I love those three kind of closingquestions. I would imagine if there's six people at the dinner and you'reasking all three questions. youould probably give yourself. I don't knowwhat thirty thirty thirty five minutes at the end of the dinner to to get kindof give ample time to to each person to respond yeah. You can definitely I meanit's Um, usually it'll create a conversationoften times like it's amazing. How many times somebody says a like. This is theobstacle in my wage. In order to...

...achieve that said goal, and thensomebody says hey, I can help you that or I've achieved that- or I knowsomeese t achieve that. So it depends on how you want to do the dinner for melike, if I'm doing a larger dinner, and I want to be very cognicent of timeI'll make them just answer the question and then everybody goes around and thenultimately, at the end of the dinner you'll, see two people like one persongrab another person aside, you know and chat at the bar about you know beingable to solve their problem more. Maybe they want more. They want to leveragethat personis expertise because they said Y. You K, ow they're, an expert incripto currency, or one of the case may be so. It depends on how you want to doit, but h that your corn role for as a dinnerhost is just facilitating and making sure everybody feels you know they'herd and everybody has an opportunity to to speak and nobody's kind of leftout. I love it Jason Sos if somebody listening to this, I want to stayconnected with you that want to learn more about master. My talks or or yourpod cast community made. What's the best way for them to to go about doingall those things yeah so m for the PAEASID's community made dot com andthen you can find mo in all the the basic social medium platform, sofacebook, Lintoln and twinter at Jason, Gaynard, Jey, SN, Gai, GN, ARDwelljason. Thank you so much for your time today. This has been fantastic andI'm really excited to see this one GA alive. Yeah me thank you for theinterview and also thank you for not only reading the book but taking actionand scheduling six of these dinners. I sure you want. When d you get the firstvew on o your belt it', you'll feeit's. It's an amazing experience. I'm reallyexcited about it, so I appreciate the inspiration to ensure that you never miss anepisode of the BBE growth show subscribe to the show in Itunes or yourfavorite pot gas player. This guarantees that every episode will getdelivered directly to your device. If you ar someone, you know, would be anincredible guess for the be to be Gros, shel email me at Jonathan thatsweetfish media Dotcom, let us know we...

...love connecting with bee to beexecutives nd. We love sharing their wisdom and perspective with ouraudience. Thank you so much for listening until next time.

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