603: Why B2B Brands Should Build an Alexa Skill w/ Bob Stolzberg

ABOUT THIS EPISODE

In this episode we talk to Bob Stolzberg, Chief Innovation Officer at VoiceXP.

LinkedIn: https://www.linkedin.com/in/bstolzberg/

Looking for a guaranteed way to createcontent that resonates with your audience, start upodcast interview yourideal clients and let them choose the topic of the interview, because, ifyour ideal clients care about the topic, there's a good chance, the rest of youraudience will care about. It too, learn more at sweetfish media com, you're, listening to the B Tob Grothshow pod cast dedicated to helping B to B executives, anchiet explosive grown,whether you're looking for techniques and strategies, tools and resources.You've come to the right place, I'm Jonathan Green and I'm James Carbery.Let's get it into the show. Welcome back to the bby growth show wewere here today with Bob Stolsburg. He is the founder and chief innovationofficer of Boysex t Bob Hey doing today. Great. Thank you so much for having meon the show Jame. I am, U so excited to chat with you, man, weere wew're, justtalking offline, we're talking about...

Alexa Marketing. Today we talked withsomeone. I think it was a couple of weeks ago about voice technology, butthis is a completely different talk. So Bob tell our listeners you or the guyto be talking about this. Tell us what voice x, P is doing, and really justgin to dive into to what your company is is all about Sur. You know. Webelieve that as voice technology is the most disruptive force, that's going tochange everything over the next couple of years and we're Fortuna to bepioneers in the space and we're described as most innovative company,because what we're doing is ruling out things like Alexi marketing campaignsin a box per centurily. We program television screen plays for TV, shows,we've Gat platum artist like Chinky, who rolled out skills to make it easierfor their bans to get content, and we were with other companies like ArizonaState University. You know and banner help to N W, basically let theircustomers their audience. Their...

...prospects engage with the brand justusing their voice. Why? It's so important, it's just easier to ask toget knowledge on the man, then look at a screen and and type with your handsto get some yeah. I love that Bob you mentioned the voice is to the next waveand you have come along you've built a company solely focused on it. Is itjust the fact that it saves time and that you know peopledon't have to type they can start searching with their voice? Like is thetime arbitrage of it th the reason that you think it is going to be the nextthing, it's just easier to ask to do something: Our voiceis, most naturaluser interface. It's been around. You know the way that we h talk and the wayour brain processes. Words is mu at a much faster rate than the way that weread and type. So it's just it's easier to ask for things in the technology socomplex that it's now simple enough to...

...be able to K place. Orders? U forthings using your voice or get information. You know in the way theseplatforms are moving. Is that you know you're just going to be in your car.It's built in your TV on your tablets on these devices. It's going to be inevery room in your house: You'R Owjust, O turn on your lights and get you knowyour news and stuff, but to interact with your work and your grands as Waeverywhere. So so I wanta do a deep dive in into one of your customers Boban specifically century link and how they're leveraging it elexsis skillreally in their ABM effort, youwere exqlaining it to me offline. I thoughtit was. I thought it was fascinating to walk us through what what century linkis doing and and if you could even share an example. You were Sh, you wereshowing be offline, but if you could share that example, I think it wouldreally help folks get their head around how they could use an Elexi skill for ywith ABM yeah. You know: CENSRING is such an interesting usecase, becausethey're, a multi billion dollar company...

...they're, going through digitaltransformation themselves. They actually practice innovation byadopting this new technology and were where we saw the opportunity and theReefortunateo to work with them is in a sales AF marketing capacity. You knowthey see value in putting an elaxo device in consumers, homes working andputting into impl their employees and their prospects offices, and whatthey've done is really pioneering and that they created an Alexis skill withvoicx P is passe with productant service information, and what they'lldo is you know we created Thi thinkall, an ELEX, a marketing campaign in a box.Secialy sickly has this great package of a box, that's all granded and youopend it up an Exi experience with a device andside and a car at says. Hey,you know, ask these questions once you get this really great. ECHO show plumbin and it will start their software and...

...it tells that prospect or that customerabout the products and services that they have to offer, and so it's Beter aphenomenal door. Opener that's helped sales conversions and help their salesrep IPERENTIA. You know from from a marketer's Mat standpoint, let'spretend for for round number SA. This is the type of a campaign that mightcost you fifty thousand dollars and we might set out a thousand of thesedevices at thirty bucks, a pop plus pay a coupy like Boysax panother twenty toDi to deliver and maintain that elects a skill with your product and serviceinfoe. So you spent fifty to send it out Tom, a thousand people and opes toget ten percent of meetings at a hundred people sed anpercent of thoseclothes and if your average deal size, if you're lucky enough lets, you sayit's twenty five thousand a month or some or some brands right. You spentthirty thousand a or tinty thousand to make two fifty ka a month to end in anew innovative way than so. Sales is...

...staking these devices with them areplace the power point. Rands are putting their message and they'remarketing materials out there, because this is a new engagement channel. Thisis part of an omnious strategy because, just like you saw people havingwebsites, then getting into mobile apps and then the social media space. Well,what are you going to do? Who Twenty percent of households? In the? U S?Have it elaxd Te Advice? This Christmas and statistics from analysts say thatfifty five percent of? U S- households, picky byperset- are going to have thesecourt boys personal assistance by t w thousand and twenty two e ive years.All these brands the set up shot dead just like the web. In the early dayswhere you got to get presents, then you have to build in some engagement andthen you have to have inigration and it's part of your Aminy ChannelStrategy. So boys just the new thing:...

...it's not the next. It's the now love it.I love it and so Bob. Could you walk us through some of the things that thatcentury link skill can do absolutely you know, for starters, it tells themit's got. Great. Welcome messages, tells them about the company wit', theVision Whith. The mission you can ask about products and services. IY'll giveyou a list, and this is written in a way that it's an engaging experience.All your marketers know you want to keep people on your website. Go todifferent pages. You don't get them to use it for as long as possible that woa voice x, pdoesis work with our customers to take that marketing.contept, put great calls to action like sign up for a free trial, or can I havesomebody call you or leading conversation pieces like hey to learnabout this. You can say tell me about that and you build in a rich contentand experience and what central Lin is also done. s they've worked with someof their partners like tmwhere and Dina...

...trace and others to build in theircontent. So th t it can act as a revenue stream, whore they're able tomoditize it with their partners so that a customer or prospect can getinformation about both solutions. Oli, TAT, yeah, an and another thing thatyou you were showing me offline. I mean you can even do like fun things with it,so you know telling them about products and services, but you said somethingexample: Yeah hth the audience listening. This is what's possble. Thisis called a one shop mode, so I can just ask: There's still something Icould say tell me about your products like cloud, but here, let's listen itto a joke at ask century length for a joke. Why is the high speed Internetconnection healthier than a regular one, because it's high and fiber, you canask me such things as our mistion or what we do for business. What would youlike to do good, bye, Vry Qool? I love...

...that, and so when you're, when centrylink is packaging, these up and they're sending them to decision makers D,their target accounts. Does it come alongside you know, I would imaginesome sort of peace that sa you know that gives them an idea of what allthey can ask. Absolutely. Okay, you know, Alexa is another touchpoint inyour marketing campaigns and your sales prospecting strategy and it's got acard in there and that's got the ten questions to ask because they're tryingto guide them through an experience, yea andby the way marketers we've gotrich, analytics and batrics on the back end of this stuff, an that can tell youhow many people how long they spent what are they asking even down to theABM who is asking this stuff, and then we feed that into a sales reck right.Let me give you another quick example of how you can get product and serviceInfo and then give you know some...

...information and have a sales person toreach out Alexa Stark Tusla. Welcome back to Tessma. I can give youcontact in O for a storm ner. You all schedule a test dry. HOW MA I help! Youtell me about the roster lodsters, the quickest car in the world, with recordssetting its celeration. Everybody wants to O forlessa schedule a test drive.What Day, do you want to schedule tomorrow? What time do you want toschedule? Nine am what is your name Bab? What's your last name Stolesburg?What's your phone number, three one, four, three, nine, seven, two six one o!So you want to schedule a test drive onto seven fourteenth to o thousand andseventeen at nine o'clock for the roadster. Your name is Bob Stolbur andyou can be contacted at three one. Four, three, nine seven, two, six one: Zero!Okay! Yes, thank you for scheduling...

...your test me test dry, God Y. that'sincredible! An your very Otessla, a weare going to interact with ourbrands yothe future. Now I I love it, and so you you mentioned to me thatChannel Partners, you know folks, are on on the partner sales team or usingthis direct sales teams are using this they're using this at trade shows tocreate experiences at the booth, so many usecases for for doing somethinglike this and it ads value. I was at the reinvents, you know, amazons FiftyThousand Person Trade Show in Vegas two weeks ago, century link had a premieersponsor boot and they put an echo show that ran their skill, which isoptimized to have multimodal visual and voice experiences, and it was like itwas a Mostua plane. They they brought in put traffic and the people thatworke the BOOT said. You know this was...

...a great experience. People didn't knowthat we did things like this. It showed our innovation and diferentiated us andit just made it easier to have a conversation 'cause. You know we're notjust like trying to look at a terrsheet woul ask questions and engaging sohaving your own Alexu skill gives you added all O Y, you incorporateit inyour trade shows and boots Aad. Also it's another tool and your sales team'sbag to make ad impact and different at. I think it's I mean from a differentcation standpoint. I think it's huge and now is the time to jump on itbefore you know. All of your competitors are doing it as well. I Ireally appreciate you sharing this with with this Bob. This has been jas beenincredible for me. I I wouldn't have even thought about using an Alexi skillfrom an ABM perspective, but that's absolutely genius. If somebodylistening to this, they want to stay connected with you BOB or they want tolearn more about voicx p. what's the...

...best way for them to go about, joingthat it's so simple t just emale sals at voice x, P com, you know, Wer, we'reso proud to be the pioneers o this we we're the onesthat exclusively offor.This we've done this for many large enterprise, customers and brands andwe'd love to help your audience adopt, voice, navigate this gonelet and shareour best practices and experience of doing this over the past year. You knowwe are not a branding and marketing company. We are a software company thatis focused on voice and we work with our customers to implement theirmissions and nexcute the stuff quickly forlovaco to roll out something likecentrallind cast does not take long and its immediate. Our lie: just email,sale, a voice, expt com, Wev love to help yo Po Casababe. Thank you so muchfor your time. Today again, this has been fantastic. I really appreciate itour pleasure. Thank you Jim.

If you've been getting value from thispodcast, you can help us reach more people by reviewing the show, an itens.Here's how you can meve a review in less than a minute open your pod castout and tapless search icon, an bottom racorn type in B to b groth then selectour show once you're there tap the reviews to have and tell us what youthink of the shop. These reviews help us out of time. Thank you so much forlistening until next time.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (1620)