595: A Roadmap to Growing Your Personal Brand w/ Carrie Luxem

ABOUT THIS EPISODE

In this episode we talk to Carrie Luxem, CEO at Restaurant HR Group.

LinkedIn: https://www.linkedin.com/in/carrieluxem/

A relationship with the right referral partner could be a game changer for any BBB company. So what if you could reverse engineer these relationships at a moment's notice, start a podcast, invite potential referral partners to be guests on your show and grow your referral network faster than ever? Learn more at sweet fish Mediacom. You're listening to the B tob growth show, a podcast dedicated to helping be to be executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm James Carberry and I'm Jonathan Green. Let's get into the show. Welcome back to the BB growth show. We are here today with Carrie Luxom. She is the CEO of restaurant HR Group and Carrie luxomcom carry. How you doing today? I'm doing great. How are you, dame? I am fantastic. So, Carrie, I came across you on Linkedin probably several weeks ago and I've just kept seeing you pop up my feed and I finally decided to reach out and get you onto the show because I think you've done a phenomenal job of building your personal brand on the platform your content. Seems like everything you put out goes viral and I love what you're doing. Tell us briefly, what are you up to a restaurant HR group and and carry looks mcom, and then we I want to dive in to some of the core things you've done to build your personal brand. Sure, yeah, okay. Well, thanks again for having me. I'm super excited to be here. I I have spent the last eight years building my company, restaurant h our group, but we basically handle the HR payroll and benefits administration for restaurant tours throughout the country and throughout my time with restaurant h our group I have noticed that there's like a bigger need to help resturant tours with the complexities of HR and it's with getting great leaders and having great systems. And I decided to start carry Lukacom,...

...which is really my personal brand, and we are setting up a membership company and I'm doing a little bit more speaking and things like that, and you know, it's been it's been really great. In my my whole thing as I've really just want to help as many restaurant tours as I can. There's so many restaurants out there that don't have the resources and I'm really passionate about, you know, helping them with their people, systems and processes and and along the way I'm really you know, individually, I want to help people become stronger leaders. I had a ton of support and guidance and great leaders throughout my life and I just want to be that for as many people as I possibly can about it. Carry so, so, as we're talking offline, you are mentioning just you know, you've got you've got twenty fivezero followers on Linkedin. Your content gets incredible engagement and I want to talk about what led to that, because it's not like you just woke up one Y and went from having, you know, five hundred followers to twenty five Tho. And as I was hearing you talk, I just thought, man, this is such an incredible reminder of so many core things that if for the person listening to this, and I think so many people are focused on their personal brand. They know it's important, but they either just don't have the discipline to continually create or they don't have the mindset of really putting heart and soul into into value that they're putting into the world and because of that, people can see right through it. They see that this person is just trying to sell me their course or their ebook or you know whatever. And so can you kind of walk us through just you know, as you were shifting from restaurant HR group focusing more on Carrie Luxomcom, what are some of the core things that you think about, as you know, as you've started really focusing on your personal brand? Yeah, no, and I think you said one of the mean I really obsess over adding value and helping people, and I read with that. I am not it's focused on telling them something or...

...getting them to be a restaurant h our group client. I really have the passion to help them and so with that I I'm very consistent. You know, I don't get too hung up on, you know, how many people are going to be liking something or sharing something, and I don't spend a lot of my time trying to get others to do that. I really try to make an impact, a positive impact, in the restaurant industry and out there in the world, and I do it in a very, very authentic way. I you know, I've been in the HR business and restaurants for a really long time. I wasn't always super authentic. I was trying to be everything to everybody and you know, I think that happens a lot when you're a young leader. But I am who I am. I create stuff that I know is needed out there and I do it in a very, very simple way. I am also this has been huge be helpful for me. Is just I do every single day. I focus on keeping a positive attitude and there's so much negativity in the world and I, you know, I push through that and I will tell you that has been huge for me. And and creating, you know, sort of a following. People might to be around people that have a good energy and that want to make a positive impact in the world. Then I'm constantly learning and growing and I might have had success, but, you know, we're what somebody would consider success. I always want more. I want to impact more, I want to you know, I wanted to, you know, take over Chicago and be the Chicago go restaurant, you know, Guru. Then it became the you know, the country, and I want to take over the world. Okay, s you know, so, you know. So I never stopped learning. I am very, very patient. I have spent, you know, a lot of times. I'll get a lot of calls from new business owners or students, or if I'm speaking to students in high schools, and they want to understand how to do what I've done and how I've gotten so lucky...

...and how do I make this happen. It's a lot of work and it's a lot of patients and you know, you don't put out three or four articles and become big time. You know I mean, I've been doing this for many, many years and I'm still trying to figure it out. I'm still trying to figure out how to do more, and so it takes time and you know you've got to you've got to do what you're passionate about and what you I love getting up and doing what I do every single day and if I didn't, there's no way any of this would have read possible. I'm looking at so I'm looking through your previous posts, carry on Linkedin, and the thing that stands out the most, you know, I'm seeing she posted a day ago, she posted two days ago, she posted three days ago, she posted three times six days ago. So speak to the consistency element of this. I think you touched on something powerful there that because you are so passionate about what you're doing, the consistency is much easier. But I don't want to discount the fact that consistent and seat takes work, even if you're actually doing what you love doing. So can you talk to us about just kind of the the the art of consistency and how that ultimately helped? I think it's so a huge I mean I used to post an article a week and then a little bit of a post here and there, and I had some great you know, some best attraction. But now I'm very focused on I post on at a minimum twice a day, every single day on Linkedin, and it's sometimes a little bit more than that. And I used to worry about I used to get all worried about what people would think. I don't worry about that so much anymore. Is it too much? Is it not enough? Is it, you know, overkill? And I have for the last six months or so two to three post a month. I'm doing on Linkedin. I'm working on some other platforms as well, Youtube and and Instagram, but really linkedin is my my main my main platform and I one create, I create. Sometimes I get burnt out too, and I have content available for those days that I just don't feel like getting creative...

...or whatever. But also, I told you, I run restaurant h our group, and I see the things that happen every day and I'm basically sometimes you'll see a video that I do or some content or a small post. It's a question that I got from a real client and I'm just talking about it, or I somebody. You know, we had to terminate an employee and I walk through why it's so important that you slow down in the termination process or whatever it may be. So it's not always hours and hours of creating content. It's just living the life that I have in my personal life too, I I mix yet and I mix it all in because for me it's not business and professional and then personal. It's my it's my life, and so I talk a lot about you know, and again, I really want to make the world a better place. I want to develop grate leaders and I want to help restaurant tours. So there's a lot to talk about. I can talk about being a good person, I can talk about how to give back in the world, I can talk about a process or leadership. But yes, you're writing it is a lot of work, I mean, because it's not only just putting the stuff on Linkedin, it's following up with the people that contact you and it's, you know, it's kind of managing all that and keeping true to your word. I care about people and I don't want to just discount that. Things are changing, though. I've been growing my network. I am you know, I'm obviously building a team and things are changing and I just every single day trying to figure out how to continue to evolve and grow as my network gets a little bit larger. I'm resonating with so much of of what you're saying. So I want to talk a little bit about content partnerships. I'm looking at your feed right now and I see a week ago you posted two new videos and in your series with cabbage. Can you talk to us a little bit about content partnerships, what those have looked like when you do, how those opportunities came to be, because I think there could be some some interesting an interesting angle there to dig into. Yeah, yeah, know, it's great. I will tell...

...you know, most of the partnerships and clients and relationships I have did come through Linkedin, through stuff that I do on Linkedin, and cabbages cabbage is this really great company. They lend money to restaurant tours and small businesses and they saw a video that I did and reached out to me and asked if I would be interested. They're very passionate about helping small business owners be successful and we have this great partnership where I create two articles and two videos, we do some webinars together. It's been a really, really great partnership and you know, and that came from all of the efforts that I put into my everyday life on Linkedin and what I'm doing, and so that's working out really great. And I've also been contacted by and have a partnership with one right now, hopefully more doing with like payroll companies that needs sort of advice and back end stuff. And again it's just coming from being out there in the world, and I'm out there in the world now because of social media, because of Linkedin, because of you know that sort of thing. So yet so those are those are really those are really great and it's interesting because even in the last like three months, the amount of inquire even getting on different partnerships that I wouldn't even have sought up, that aren't even in my world, you know, like whether it's an endorsement type deal or, you know, content partnerships or speaking engagements and that sort of thing are starting to starting to come across my guest so it's really exciting. I'm not nearly to the level where you are with your with your linkedin game, but I'm already you know, I'm seeing the same you know, there's similar opportunities to two of the biggest deals that that we've had in the history of our business are in the midst of closing and they're both in large part do due to linkedin. And then so I'm experiencing firsthand the benefits of really focusing on my personal...

...brand, being consistent, putting myself out there. One thing you mentioned, you know, kind of being human. It's interesting. One of the most popular posts I've written on Linkedin was telling the story about how my dad left when I was too and what I learned through that experience. And, you know, I was able to, you know, tie it back to the fact that my mom and my grandma, my sister were kind of this incredible support system around me. Growing up and because of that, my people is to surround myself with supportive people. But it wasn't until recently that I can have had that epiphany that, had it not been for how supportive my family unit was growing up, and that may have not been the case had my dad been around, the dynamic might of change and so being grateful for that situation instead of looking back on it, knowing all these things that I missed out on not having a dad growing up, and how that resonated with people on such a deep level that, I mean I'm getting, I'm still getting messages from people that are like jam saw your sorry, your post. You know, I you know, my dad left when I was eighteen months old and that that and I just think that when you're intent, you touched on it earlier, carry but when your intent is to really make an impact into and and and to attempt to allow your life to make the lives of others better, when that is genuinely your heart, people are going to see it and people are going to want to follow it. So instead of, you know, thinking about it in terms of okay, how can I tag these twenty five influencers in my post so that they like it and it tricks the algorithm. How many times start to say share this post and, you know, in my update to get somebody to share it or, you know, like it or commented or whatever. I think when you are when you are real, and you actually like make an impact, and so that's something I'm seeing you doing in your videos and your written content, and so it's no surprise to me that that you now have a lot of people paying attention to everything that you're putting here. Yeah, you know, everybody has a story, you know, and I have a story and my story is different in your story, and people like to hear that story, you know, whether...

...it's it's a sad story or, you know, real story or whatever. And I think that you're right. So many people spend their time, you know, maybe maybe not telling their story and just focusing on pushing their content through tagging, and I've done posts on that. Why I don't do that, you know, or, you know, really putting the efforts into, you know, meeting with that. So it just leading with you know, start of leading with your heart. I mean, I tell you know, it's so funny too, because five years ago, six years ago, seven years ago, the things that I talked about now. I would have never wanted the world to know about my brother being a drug addict or whatever it may be. You know, and and it's just, you know, it's just when you just yourself and you're really to your point trying to make positive things happen in the world, people, people are drawn to that. I totally agree, Carrie. This has been fantastic. I think it's just such a good reminder to to remind people of the core things that ultimately lead to success, you know, being genuine, being consistent, working hard, being vulnerable, sharing your story, all of these things that you've touched on. I absolutely want our listeners to understand. I'd also love them to stay connected with you and kind of see this stuff in action. So how can listeners, you know, keep up with everything that you're doing? Let me, I bet you can guess. So they can go to Linkedin, Carrie, look them see Arrie and my left things, Lu etcm. I'm also Carrie lucks FROMCOM. I am on Youtube and twitter and different things. You can find through carry lucks fromcom but Linkedin is where I'm most active. Yeah, and so that would probably be the best if we have something to go there carry for you know. The last question. I've been loving asking this the last few weeks, but what is the legacy that you want to leave? I want to help as many restaurants and as many people as possible as I...

...can in this world to improve their life, have a better life from something I did or something I said. That's basically it. Love it, but Carrie again, this has been this has been incredible. I really appreciate your time and excited to get this one live and put into the world. Awesome. Thank you so much. I appreciate it. If you're a BEDB marketer, we want to feature you on sites like huffed and post. Social Media Examiner and chief marketer. Every week we send out a question related to be to be marketing. We use the responses to those questions to fuel the content we write for really popular websites. To head over to sweet fish MEDIACOM backslash questions and sign up today. Thank you so much for listening. Until next time,.

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