595: A Roadmap to Growing Your Personal Brand w/ Carrie Luxem

ABOUT THIS EPISODE

In this episode we talk to Carrie Luxem, CEO at Restaurant HR Group.

LinkedIn: https://www.linkedin.com/in/carrieluxem/

A relationship with the right referralpartner could be a game changer for any B to be company. So what if you couldreverse engineer these relationships at a moment's notice, start a podcastinvite potential referral partners to be guess on your show and grow yourreferral network faster than ever learn more at sweetfish media dtcom, you're listening to the Beata, begrowth, show a podcast dedicated to help I be to be executive, achieveexplosive growth, whether you're looking for techniques and strategiesor tools and resources. You've come to the right place, I'm James Carburry andI'm Jonathan Green. Let's get into the show Lahhwelcome back to the BUTB Gril showwe were here today with Terry Luxm. She is the CEO of restaurant HR group andCerry Luxom dotcom carry. How are you doing today, I'm doing great? How areyou GAM am fantastic Socari. I came across you on Linton, probably severalweeks ago, and I've just kept seeing you pop up on my feet and I finallydecided to reach out and get you onto the show 'cause. I think you've done aphenomenal job of building your personal brain on the platform. Yourcontent, it seems like everything you put out goes viral and I love whatyou're doing tell us briefly. What are you up to at Restauranta Group and andcarry lookhom Dotcom, and then we I want to dive into some of the coorethings that you've done t to build your personal brand, Sare, yeah, okay! Well,thanks again for having Mei'm puper excited to be here. I I have spent thelast eight years building my company restaurant each ager, but we basicallyhandled the HR, payroll and benefitsthe administration for restauranttoersthroughout the country and throughout my time with Restaurantaarr Group. Ihave noticed that there's like a bigger need to help restaurant tours with thecomplexities of HR and t s with getting great leaders and having great systems,and I decided to start carry up frome...

DOTCOM, which is really my personalbrand, and we are setting up a membership company and I'm doing alittle bit more speaking and things like that, and you know it's been, it'sbeen really great and my my whole thing is: I really just want to help as manyrestaurants towards as I can there's so many restaurants out there that don'thave the resources and I'm really passionate about you- know helping themwith their people, systems and processes and and along the way. I'mI'm really, you know individually want to help people become stronger leaders.I had a ton of support in guidance and great leaders throughout my life, and Ijust want to to be that for as many people as I possibly can ilove it carryso so as wewere talking off line, you were mentioning just you know, youyou've got twenty five thousand followers on Linkdin, your your contentgets incredible engagement and I want to talk about what led to that, becauseit's not like you just woke up one a and went from having you know fivehundred followers to to twenty five thousand. As I was hearing you talk, Ijust thought man. This is such an incredible reminder of so many orthings that if for the person listening to this- and I think so many people arefocused on their personal brand- they know it's important, but they eitherjust don't have the discipline to continually create, or they don't have,the mindset of of really putting heart and soul into into value that they'reputting into the world and because of that people can see right through it.They see that this person is just trying to sell me their course or theirEbok or you know whatever, and so can you kind of walk us through just you W,as you were, shifting from restaurant HR group focusing more on CaroluxmDotcom? What are some of the core things that you think about as you K asyou've started, really focusing on your personal brand? Yeah? No- and I thinkyou said one of it- I mean I really obsess overadding value and helpingpeople, and I lead with that. I am not...

...as focused on selling them something orgetting them to be a restaurant, a jarge plient. I really have the passionto help them, and so with that, I I I'm very consistent. You know I don't gettoo hung up on Um. You know how many people are going to be liking,something or sharing something, and I don't spend a lot of my time trying toget others to do that. I I really try to make an impact, a positive impact inthe restaurant industry and out there in the world, and I do it in a very,very authentic way. I you know I I've been in HR business in and restaurants for areally long time. I wasn't always touper authentic. I was trying to beeverything to everybody, and you know I think that happens a lot when you're ayoung leader, but I am who I am I create stuff that I know is needed outthere and I do it in a very, very simple way. I am also this has beenhugely helpful for me. Just I do every single day I fecaus I'm keeping apositive attitude and there's so much negativeity in the world, and I youknow I pushe through that, and I will tell you that has been huge for me andand creating you know, sort of a following people like to be aroundpeople that have a good energy and that Wan to make a positive impact in theworld, and I'm constantly learning and growing, and I might have had success,but you know or what somebody would cosider surcess. I always want more. Iwant Ta impact more. I wanta you know I wanted to you, know, take over Chicagoand be the Chicago restaurant. You Know Guru. Then it became you know thecountry and want to take over the world. Oyou know S, you know, so I neverstoppe learning I. I am very, very patient. I have en you know a lot oftimes I'll get a lot of calls from new business owners or students or I'mspeaking of students in high schools, and they want to understand how to dowhat I've done and Howt I've gotten so...

...lucky. And how do I make this happen?It's a lot of work and it's a lot of patience, and you know you don't putout three or four articles and become big time. You know I mean I've beendoing this for many many years and I'm still trying to figure it out. I'mstill trying to figure out how to do more, and so it takes time- and youknow you've gotta you've got to do what you're passionate about and what you Ilove getting up and doing what I do every single day and if I didn'tthere's no way any of this would have friend Lik Soam, I'm looking at so I'mlooking through your your previous posts, carry on Linkdin the thing thatstands out the Mo. You know I'm seeing she posted a day ago. She posted twodays ago. She posted three days ago. She posted three times six days ago, sospeak to the consistency element of this. I think you touched on somethingpowerful there that, because you are so passionate about what you're doing theconsistency is much easier, but I don't want to discount the fact thatconsistency takes work even if you're actually doing not what you love doingso can you talk to us Ow, just kind of the art of consistency and Howthat, ultimately, O. I think it a no huge. Imean I used to post an article a week and n a little bit of a post here andthere, and I I had some great you know some bees attraction but now iam veryfocused on I post on at a minimum twice a day, every single Danlinggon, andit's it sometimes a little bit more than that, and I used to worry about. Iused to get all worried about what people would think. I don't worry aboutthat so much anymore at too much is it not enough. Is it you know overkill,and I have for the last six months or so two to three ost a month. ' I'mdoing on Lincon, I'm working on some other platforms as well, utube and andinstagranbut really linthon is my my Maine M, my main platiform and I onecreat. I create Ome Haat, I get burnt out too, and I have content availablefor those days that I just don't feel...

...like getting creative or whatever, butalso I told you run Restaurana Jar Group and I I see the things thathappen every day and I basically sometimes you'll see a video that I door some content or a small post. It's a question that I got from a real clientand I'm just talking about it or I somebody you know we had to terminatean employee and I walkd through Wite, so important that you slow down in thetermination process or whatever it may be. So it's not onway hours and hoursof creating content. It's UST living the life that I have and my personalwife too. I I mix yeah and I mix it all in because for me it's not business andprofessional and then personal, it's my it's my life, and so I talk a lot about.You know, and again I really want to make a world a better place. I want todevelop reat leaders and I want to help restaurant tours. So there's a lot totalk about. I can talk about being a good person. I can talk about how togive back in the world. I can talk about a process or leadership, but yes,you're right an it is a lot of work. I mean Um because it's not only justputting the stuff on lint in it's following up with the people thatcontact you and it s. You know it's kind of managing all that and keepingtrue to your word, I M. I I care about people and I don't want to justdiscount that things are changing, though, and en growing my network- I amyou, know, m, obviously, building a team and things are changing and I justevery single day trying to figure out how to continue to evolve and grow. Asmy network, it's a little bit larger resinating with so much of of what you're Shaing Henry. So I wantto talk a little bit about content partnerships, I'm looking at your feetright now and I see a week ago. You posted two new videos in your serieswith cabbage. Can you talk to this a little bit about content partnerships?What thoese hat look like ano how those opportunities came to be 'cause titherecould be some some interesting, an interesting angle there to to dig intoyeah yeah know it's great. I will tell...

...you most of the partnerships andclients and relathip tha have didcome through Lincoln through stuff that I doon Lincon and cabbages cabbage. Is this really great company? They lend moneyto restaurant, toures and small businesses, and they saw a video that Idid and reached out to me and asked if I would be interested they're, verypassionate about helping small business owners be successful, and we have this great partnership. where Icreate two articles into videos, we do some webanars together. It's been areally really great partnership, and you know- and that came from all of theefforts that I put into my everyday life on Weeken and and what I'm doingAnso. That's working out really great and I've also been contacted by andhave a partnership with one right now, hopefully more soon,with like payroll companies that need sort of advice, nd and back and stuff,and again it's just coming from being out there in the world and I'm outthere in the world now because of social media because of linkon becauseof you know that sort of thing so yeah. So those are those are really. Thoseare really great and it's it's interesting because, even in the last,like three months, the amount of enquiries and getting on differentpartnerships that I wouldn't even have thought of that aren't. Even in myworld, you know like whether it's an endorsement type deal or UM. You knowcontent, partnerships or speaking engagements and and that sort of thingare starting to starting to to come across my guest. So it's reallyexciting. I'm not nearly to the level where you are with your with yourLinton game, but I'm alr Y. U N W! I'm seeing the same! You know similaropportunities too two of e biggest deals that that we've, you know had inthe history of our business or in the midst of closing, and there both inlarge part, do due tolingen and then so, I'm experiencing first hand thebenefits of really focusing on my...

...personal brand being consistent,putting myself out there w one thing you mentioned, you know kind o beinghuman. It's interesting one of the most popular posts iberwritten on Lindon,was telling the story about how my dad left. When I was two and what I learnedthrough that experience- and you know I I was able to you- know- tie it backtoo, in fact that my mom and my grandma and my sister were kind of thisincredible support system around me growing up and because of that MiBemolbel is to surround myself with supportive people, but it wasn't untilrecently that I could have had that atipany that I had it not been for howsupportive my family unit was growing up and that may have not been the case.Had My dad been around the dynamic Mahans and so being grateful for thatsituation, instead of looking back on hailing all of these things that Imissed out on not having a dad growing up and how that resognated with peoplein such a deep level that I mean I'm geting, I' still getting messages frompeople that are like jm Si your Fiu Pose K. I my Dad Laft when I waseighteen months, old and e that, and I just think that, when Youwere inten youtouched on it earlier carry, but when you were intent, is to really make animpact. Intoan Anto attempt to allow your life to make the lives of othersbetter. When that is genuinely your heart, people are going to see it andpeople are going ot want to follow it. So, instead of you know thinking aboutit in terms of okay, how can I tag these twenty five influencers in mypost so that they like it and it tricks the Albr the? How many times ot to say,share this post in you know in my update to get hady to share it or youknow like it or com in it or whatever. I think when you were when you are realand you actually like O, make an impact, and so that's something I've seen youdoing and your videos and your written content, and so it's no surprise to methat that you now have a lot of people paying attention to everything thatyou're playing her yeah. You know everybody has a story, you know, and II have a story and my story is different than your story and peoplelike to hear that story. You know...

...whether it's it's it's a sad story oryou know real story or whatever, and I think that you're right, so many peoplespend their time. You know- maybe maybe not telling their story and justfocusing on pushing their content through tagging and I've done posts onthat. Why? I don't do that, you know, or you know, really putting the effortsinto you know meeding with that sort of just leading with ynor leading withyour heart. I mean I tell you, know it's so funny too, because five yearsago, six years ago, seven years agno the thing that I talk about now I wouldhave never wanted the world to know bout, my brother being a drug addict orwhatever it may be. You know, and- and it's just you know- I J St- When you'rejust yourself and you're, really to your point, trying to make positivethings happen in the world people people are drawn to that. But I totallyagree terry. This has been fantastic. I I think it's just such a good reminderto to remind people of of the core things that ultimately lead to success.You know being genuine being consistent, working hard being vulnerable sharingyour story. All of these things that you've tauhed on I I absolutely wantour listeners to understand. I also love them to stay connected with youand come o see this stuff in action. So how? How can listeners you know, keepup with everything that you're doing elet me? I bet you can guess they culgo tola then carry Luxm, Carri e and I left in hisLUFCM. I'm also carry lock Om Dot Com. I I am on you to have an switter anddifferent things you can find through carry Luxom dot com, but Lincoln iswhere I'm most active yeah, and so that would probably be the best. If Co, wehave santhing to go there cary for Ou ow, the the last question. I I've beenloving asking this these last few weeks. But what is the legacy that you want toleave? I want to help as many...

...restaurants and as many people aspossible, as I can in this world, to improve their life, have a better lifefrom something I did or something. I said: That's basically, I love it. Lovcarry again. This is been. This has been incredible. I really appreciateyour time and excited to get this one live and put into the world. Thank youso much. I appreciate it if you're a be to be marketer, we wantto feature you on sites like Hoffington, post, social media, Examar and chiefmarket. Every week we send out a question related to be to bemarking. Weuse the responses to those questions to fuel the content. We write for reallypopular websites to head over to sweetfish media otcom, backlash,questions and sign up today. Thank you so much for listening until next time.

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