581: How This Entrepreneur Grew a Community of Over 50k People on LinkedIn w/ Swish Goswami

ABOUT THIS EPISODE

In this episode we talk to Swish Goswami, Co-Founder & COO at Dunk.

Wouldn't it be nice to have severalthought leaders in your industry know and Love Your brand? Start a podcast,invite your industries thought leaders to be guests on your show and start reaping thebenefits of having a network full of industry influencers? Learn more at sweetish MEDIACOM. You're listening to the B tob growth show, podcast dedicated to helping beto be executives achieve explosive growth. What you're looking for techniques and strategies ortools and resources? You've come to the right place. I'm Jonathan Green andI'm James Carberry. Let's get into the show. Welcome back to the Btob growth show. We are here today with Swish Gaswanni. He is theCO founder and COO at Dunk. Swish, are you doing today? Man,doing well. Thank you for having me. Really appreciate it, Iam. I'm really excited to chat with you, Swish. I've been followingyou on Linkedin for a while now. I love the content you're putting out. It's inspiring tons of people. You've...

...grown quite a following there. We'regoing to be talking about building a community on Linkedin, which is something you'vedone an exceptional job of these last probably close to a year now, fromfrom what I can tell. But before we get into that Swish, justtell us a little bit about your background and what you're up to now atdunk. Yeah, so born in Singapore, grew up pretty much as an entrepreneurto started a number of businesses when I was younger, ranging from ahuppercrupt business that I sold for two hundred dollars and able to find. Attendedwhen like nine years old, non prop high school, and then kind ofmoved into the space of wearables, which is how I came to New York. There a license my product out which Trevor Booker, with the Brooklyn Netsplayer, started dabbling into the basketball space, Meta guy called Elliot Robinson, andwe decided to come together and take our media network of ten million followers, heavily focused on basketball, and put that together and really make it intoa media company. So that's what I'm currently working on. But I kindof carved out a little multi hypnic career...

...for myself at the age of twenty, which is like se game, doing a lot of linked in and atthe same time also working part time for Trevor and adventure capital firm sourcing deal. So been a really busy time, but at the same time I'm reallyexcited to be on and really excited to share anything I can. I loveit. I love it. You have. You have done an exceptional job,Mane, of taking the the digital community that you've built online on Linkedinand turning it into real kind of facetoface relationships. From what I can tellfrom all the all the meet ups, at Your meetups, at you're hostingyour seems like you're all over the place. Talk to us about how you thinkabout and the building a community on Linkedin at a high level, Swiss, and then we'll get into some tactics. Yeah, I mean a very highlevel. It's always being about focusing on community and people and trying asmuch as possible to be able to help them in every way possible. Sowhen I started out on Linkedin, I wrote a number of ways I wantedto be able to help people on Din and those ranged from getting on fiveminute calls with people who were struggling in...

...life or didn't know what they wantedto do or university students that needed to help, to getting like thirty minuteconsulting calls and on how they can grow their linkedin brand, to connecting peopleto one another if they ever needed a connection, to now, of course, host posting meet up so people can meet their all on connections in person. So it's always being about people first. It's always been about community and,more than anything, it's being about engagement. Every single one of myposts I try to look at every comment I get. I'm terrible a lookingat my inbox, but if you send me a common chance in Bard thatninety five percent of the time I will respond to your comment. I loveit. I love it. And so let's get into some of the someof the Tactic Swish as you've been building your community, your I think Ijust looked and I think you've got fifty four over fifty four thero followers onLinkedin. Now. What are some of the tactics that that helped you buildthe community that you've built? Yeah, so three things. mainly. Oneis content. I started five range of...

...content ranging from informative content, thingsI was interested about, things I felt that I could speak on. Thesecond word inspirational piece of the content. So quotes and stories of people thatare inspiring, people I might know or might not know. And the firstpersonal anecdotes. I think that's kind of my speciality, which is taking mylife and putting it into its and share in my experiences and being very opento hearing other people and engaging with that. The second big aspect of, youknow, really being able to get traction on Linkedin is collaboration. Soearly on I started to scout out the people who were crushing it on Linkedin. Many of them are my friends now, like Kila Alexis, for example,Josh Spector, Alan Gannett, all these people, I scouted them out, put them into group. We started collaborating on a lot of pieces ofcontent, we started sharing each other's post really trying to cross pollinate their audiences. And the final thing came down again, as I said, to community right, the emphasis on building a community and not trying to monetize people earlybut instead trying to be able to get people in feel included and put outand amplified positivity as much as possible.

I love it. I love itSwish and as you're doing a lot of your talking to a lot of peopleat these in person meetups and you're engaging with a ton of people. Whatare some of the things that you see people doing that that you definitely wishthey weren't doing? What are some things that people should stay away from?I mean, of course it's two things. I mean the first of all islike monetization. I mean there's so many people that are getting to likesix thousand followers or four thousand and are immediately claiming to be experts at Linkedin, are trying to sell courses, are trying to sell books, are tryingto go budget monetizing their following off the bad which, you know, look, I am no one to say anything. I'm not the God of Linkedin,I do not control or own Linkedin, but you know, when it comesdown today, if you want to build a mark on Linkedin, ifyou want to be able to build a brand on Linkedin, monetizing that earlyon on is incredibly risky and challenging. The second big thing I think thatI'm seeing, which is the problem when...

...it comes specifically to building a community, is people being way too guarded, and what I mean by that ispeople not willing to share their personal life. And what I really mean by thatis not sharing a selfie with your dog, but I mean literally eightypercent of our lives are consumed by work and to have an outlet, tobe able to talk about what went right, but, more importantly, what wentwrong, is incredibly important and I've seen so much growth just as aperson by being able to do that. So I would highly encourage people toshare their failures, because those are a lot more important than sharing your success, and especially as an entrepreneur. Entrepreneurship is the field where failures are nottalked about enough. Yeah, and you know, one example that I sawfrom you, I think it was your post yesterday, maybe it was acouple days ago, you talked about some hate mail that you that you hadreceived be a linkedin that basically said you know, you're too young. Whatdo you know? Stop spewing this garbage on Linkedin. You don't know anything, you're too young, and you basically...

...told you know, told that storyin a way to say you know. It makes me sad that there arepeople out there that will do that and those kind of messages will actually derailpeople from sharing their voice, sharing their experience, sharing what they're learning,how they're growing on the platform because of the one or two haters out therethat obviously have so much brokenness inside of them that they're spewing it out onon other people. Can you share some other examples, switch because I thinkthat's a really valuable point that you made of thinking about your content, goinga little bit deeper below the surface, talking about things that are that arereally struggling. Are there any other types of post other than the one Ijust mentioned that have tended to resonate really well with your audience? Yeah,yeah, for sure, sure about that. There's two things in particular. Oneis, of course, that post that I made, which was actually, like you, literally twelve hours ago, I think. It was like somethingthat I woke up to in the morning at five am and I sawthis message and I was like, oh,...

...that's suck and I just decided topost about it. That's what you do at five am. And beyondanything else, I mean, we did literally about failures that I've had inbuilding a business, sometimes breaching confidentiality. I talked about that about four monthsago. I've talked about things like going up to someone and not being takenseriously in a board meeting and talking about how those starting to harm people inthe relationships that they have on linkedin particularly so I think I've gone through awide spectrum of anecdotes and I'm not afraid to keep going. The only thingis I continuously want to bridge the gap between my personal life and my professionallife. Right I'm never going to share something like I'm getting married, likeI might share it if it has something to do with my career, ofcourse, but I'm not going to make it my facebook. But at thesame time I don't want it to be that people feel restricted, that theycan't talk about anything's happening in the professional life or linked to their personal lifeon Linkedin. Yeah, one of my highest performing pieces of content on Linkedinwas supposed to talked about my dad leaving when I was two years old andwhat that taught me. By being raised,...

...you know, by my mom andmy grandma being around such supportive people, it kind of set this bar ofsupport, and so now I find myself surrounded by incredibly supportive people,but when I really think about it, it's because I sought out those relationships, because it was what I expected because of how I was raised. Andso, you know, using that experience of not not growing up with theDAD, but but looking at the positive and instead of looking at that situationas a negative and the tie to how often we look at our careers ina negative way instead of looking at it from kind of the positive angle.So I think they're just I've been learning from guys like you and Alan Gannettand Josh and and Mikaela, and you guys are just doing a phenomenal jobwith the content that you're creating there. If somebody's listening to this right now, Swish and they want to stay connected with you, obviously they can.They can follow you on Linkedin. Are there any other ways that that folkscan stay connected with you? De Definitely. Um, so you can go toat go swish, which is at...

...geoswish. I promise it's not narcissisticto my last mommy. So I mixed my last name in my in mynickname swish. But to add go swish on twitter, instagram or snapchat.Reach out to me. I'm always happy to come on a five minute call. I even talked about that once, where I feel like people underestimate theimpact that a five minute call and make in their life. So always tryingto look for the next opportunity and hopefully that'll be a person to listening.I love it. I love it and switch my last question. What isthe legacy that you want to leave? I think the legacy that I probablywant to leave is one that when when I die, it would be likethis person lived not only to Max and to his potential, but lived probablythe most transparent, open and honest life to people. I never want tolose my genuine touch that I have with people and I never want to reacha point where I feel like I'm being clouded or I'm not being able toreach people in an authentic way. So, if anything, that I want tobe known for its authenticity and being...

...genuine. I love it. Ilove it. Swich, this has been fantastic. He delivered some quite afew value bombs here, so I really appreciate it and thank you again somuch for your time or thanksprapping me. To ensure that you never miss anepisode of the B Tob Growth Show, subscribe to the show and Itunes oryour favorite podcast player. This guarantees that every episode will get delivered directly toyour device. If you or someone you know would be an incredible guest forthe B tob growth show, email me at Jonathan at Sweet Fish Mediacom letus know we love connecting with be to be executives and we love sharing theirwisdom and perspective with our audience. Thank you so much for listening. Untilnext time,.

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