581: How This Entrepreneur Grew a Community of Over 50k People on LinkedIn w/ Swish Goswami

ABOUT THIS EPISODE

In this episode we talk to Swish Goswami, Co-Founder & COO at Dunk.

Wouldn't it be nice to have severalthought leaders in your industry, Kno and love your brand start a podcast,invite your industries thought leaders to be guess on your show and startreaping the benefits of having a network full of industry. influencerslearn more at sweetfish media DOTCOM, you're. Listening to the B TB Grothshow podcast dedicated to helping B to B executives a chief explosive grownwhenr you're. Looking for techniques and strategies, tools and resources.You've come to the right place. I'm Jonathan Green, I'm James Carburry.Let's get it into the show Blah Blah Blah bawelcome back to thebeautby growth show. We were here today with Swish gaswormy. He is thecofounder in Coo at Dunk Swish I doinama doing well. Thank you. prabvingme really appreciate it. I am, I'm really excited to chat with you. SwishI've been following you on Lincton for a while. Now I love the content you'reputting out it's inspiring tons of...

...people, you've grown quite a followingthere, we're going to be talking about building a community on Linkdan, whichis something you've done an exceptional job of these last, probably close to ayear now, from from what I can tell, but before we get into that switch justtells a little bit about your background and what you're up to now atdunk yeah, so born in Singapore, grew pretty much as an enprener to start ina number of businesses when I was younger, ranging from a hopercraftbusiness that I sold for two hundred dollars and they wil find a tenda USWhei, nine years old, Belon, not Pronot, high school and then kind of moved intothe space of wearables, which is how I came to New York. There a license myproduct out, Wi Everbooker, with the Brooklyn etplayer Um started dabblinginto the basketball space met, a guy called ellied Robinson and we wedecided to come together and take our media network of ten million follwersheavily focused on basketball and put that together and really make it intoimmediate company. So that's what I'm currently working on, but I've Indocarved out a little multi hypenic...

...career for myself at the age, O twentywith like n doing a lot of Linkedin and, at the same time also working part timefor Trevoron in Vetri capital. Firm sourcing deal so co Bin a really busytime, but at the same time I'm real exfited to be on and really sae toshare anything. I can call of it. I love it. You have. You have done anexceptional job made of of taking the the digital community that you builtonline on Lincon and turning it into real n face to face relationships fromwhat I can tell from althe all the meet ups that your meet up it, your hostingyou seems like you're all over the place, talk to us about how you thinkabout building a community on Linin at a highlevel Swish and then we'll get into some tactics. Yeah, I mean at very highlevel, it's always being about focusing on community and people and rying asmuch as possible to be able to help them in every way possible. So when Istarted out onl, then I wrote a number of Wais. I wanted to be able to helppeople on in, and those ranged from...

...getting on five minute calls. Wothpeople who were struggling in life whor didn't know what they wanted to do oruniversity of students that needed help to getting like thirty minuteconsulting calls and how they can grow their lincon brand to connecting peopleto one another if they ever needed a connection to now, of course, hostpusting meet up, so people can meet their awon connections in person, soit's always being about people. First Hat's always been about community andmore than anything it's been about engagement, every single one of my pocs.I try to look at every comment. I get I'm terrible a looking at my inbox, butif you send me a common chantedar that nine five percent of the time, I willrespond to your comments. I love it El and so, let's get into some of the someof the tactics Swish as you've been building your community you'r. I thinkI just looked and I think you've got y fifty four over fifty four thousandfollowers o' linkedon. Now what are some of the tactics that that helped?You build the community that you' built yes well to think. Mainly one isconstent. I startby range of content...

...ranging from informative content things.I was interested about things. I felt that I could speak on. The second wereinspirational pieces, the contents of quotes and stories of people that areinspiring people, I might know or might not know, and the first personalaneccotes, I think, that's kind of my speciaality, which is taking my lifeand putting it into it, and sharing my experiences and being very open tohearing other people and engaging with that. The second big aspect of you knowreally being able to get tracked on Linonis collaboration. So early on, Istarted to scout out the people who were crushing it only did many of themare my friends now like Kila, let's just for example, Josh tector Alenganet,all these people, I scouted them out, put them into a group. We startedcollaborating on a lot of pieaces of content. We sort of sharing eachother's post really trying to cross pallony their audiences and the SFINALthing came down again, as hey said, to community write the emphasis onbuilding the community and not Tryn to monotize people early, but instead oftrying to be able to get people in feel...

...included and put out an amplifyedpositivity as much as possible. I love it. I love it Swish and, as you'reyou're doing a lot of you'R you're talking to a lot of people that theseinperson meetups and you're engaging with a ton of people. What are some ofthe things that you see, people doing that you desperately wish they weren't doingwhat or some things that people should stay away from. I mean, of course,there's two things I mean the first of all is like monitization, I meanthere's so many people that are getting to like six thousand follers or fourthousand and are immediately claiming to be exports at Lington or trying tosell courses or trying to sell books are trying to go Budgen monitizingtheir following off the bad, which you know. I am no one to say anything. I'mnot the God of Lincdon. I do not control or own lengthen, but you knowwhen it comes down to it. If you want to build a mark on Lintoln, if you wantto be able to build a brand on Lincoln monitizing, that early on is incrediblyrisky and challenging the second big...

...thing. I think that I'm seeing, whichis a problem when he coms specifally, to building a community if people beingway too guarded and what I mean by that is people not willing to share theirpersonal light and what I really mean by that is not sharing a selfie withyour dog, but I mean literally, eighty percent of our lives are consumed bywork and to have an outlet to be able to talk about what went right but, moreimportantly, what went wrong is incredibly important and I've seen somuch growth just as the person. By being able to do that. That wouldhighly encourage people to share their failures, because those are a lot moreimportant than sharing your successivs, especially Ad, an entrepreneur, aangecenership as the field where failures are not talked about enough ye n. Youknow one one example that I saw from you. I think it was your post yesterday.Maybe it was a couple of days ago. You talked about some hatemail that youthat you had received velingten. That basically said you know you'R you'retoo young. What do you know? Stop spewing this garbage on Linin, youdon't know anything you're too young...

...and you basically told you know toldthat story in a way to say you know I it makes me sad that there are peopleout there that will do that, and those kind of messages will actually derailpeople from sharing their voice, sharing their experience, searing. Whatthey're learning, how they're growing on the platform, because of the one ortwo haters out there that obviously have so much broken this inside of themthat they're spewing it out on on other people? Can you share some otherexamples? Switch 'cause. I think that's a really valuable point that you madeof thinking about your content, going a little bit deeper below the surface.Talking about things that are that are really struggling. Are there any othertypes of posts other than the one? I just mentioned that have tended toresonate really well with your audience, Yeah Yeah for sure sure about thatthere'r, two things in particular one age, of course that pope that I madewhich woal ought tobe like literally twelve hours ago. I think it was likesomething that I woke up to in the morning. At Five Am- and I saw thismessage- and I was like ah that suck...

...and I just decided a post about it.Let's what Tou do it Bita beyond anything else, I mean I wishitliterally about failures that I've had in building a business, sometimesbreaching confidentiality. I talked about that about four months ago. I'vetalked about things like going up to someone and not being taken seriouslyin a board meeting and talking about how dot Heyre tarting to harm people inthe relationship that they have onlenked in, particularly so I thinkI've gone through a wide spectrum of persoanecdote and I'm not afraid tokeep going. The only thing is, I continuously want to bridge the gapbetween my personal lifes and my professional life right. I'm nevergoing to share something like I'm getting married. Like I might chare itif it has something to do with my career course, but I'm not going tomake it my faichb, but at the same time I don't want it to be that people feelrestricted, that they can't talk about anything happening in the professionallife or linke to their personal life. Onlinyeah one one of my highestperforming pieces of content en linton was upposed to talked about my dad,leaving when I was two years old and...

...what that taught me by being raised.You know by my mom and my grandma being around such supportive people. It kindof set this bar of support, and so now I find myself surrounded by incrediblysupportive people, but when I really think about it, it's because I soughtout those relationships, because it was what I expected because of how I wasraised, and so you kN, using that experience of you not not growing upwith a dad but but looking at the positive. Instead of looking at thatsituation as a negative and and the tie to how often we look at our careers ina negative way. Instead of looking at from kind of the positive angle, so Ithink they're, just I' ve I've been learning from guys, like you, N, anAleganic, Josh and and Macaela, and you guys are just doing a phenomenal jobwith the content that you're creating there. If somebody's listening to thisright now swithion, they want to stay connected with you. Obviously they can.They can follow you on Linton or are there any other ways that that folkscan say connected with you? Definitely...

...um you can go to at Gowish, which is atGos wish. I promise it's not nartaistic my Laani, so I mixd my last name in myin my nickname sish, but I'd go a fwish on twitter, instogram or snatch atreach. Out To me, I'm always happy to come on a five minute call. I eventalked about that once where I feel like people underestimate the impactthat a five minute calk an make in their life, allow Alwa Trin to look atha ex opportunity and hopefully that ill be a person to listen. I love it eeand Swiss. My my last question: What is the legacy that you want to leave? Ithink the legacy that I probably want to leave is one that, when, when I die,it would be like this person lived not only to match and to potential butlives, probably the most transparent, open and honest life to people. I neverwant to lose my genuine touch that I have with people, and I never want toreach a point where I feel like I'm being clouded or I'm not being able toreach people in an authentic way th. So, if thres anything that I want to beknown for its authenticity and being...

...genine, I love it e source. This hasbeen fantastic. He delivered some quite a few value bombs here, so Ireally appreciate it and thank you again so much for time, noors thingrapping to ensure that you never miss anepisode of the betbe growth show subscribe to the show in Itunes or yourfavorite pot gass player. This guarantees that every episode will getdelivered directly to your device. If you ar someone, you know, would be anincredible guess for the B to B groshaw email me at Jonathan that sweetfishmedia dtcom, let us know we love connecting with bee to be executives nd.We love sharing their wisdom and perspective with our audience. Thankyou so much for listening until next time.

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