541: 5 Things to Know About Making an Agile Framework Work For You w/ John Sampogna

ABOUT THIS EPISODE

In this episode we talk to John Sampogna, Co-CEO and Founding Partner at Wondersauce.

LinkedIn: https://www.linkedin.com/in/johnsampogna/

There's a ton of noise out there. Sohow do you get decision makers to pay attention to your brand start apoudcast and invite your ideal clients to be guess on your show, learn more atsweetfish media DOTCOM, you're listening to the Beta, be growth,show a potcast dedicated to helping beeto be executives achieve explosivegrowth, whether you're looking for techniques and strategies or tools andresources. You've come to the right place, I'm James Carberry and I'mJonathan Green. Let's get into the show, welcome back to the be to be Gros showtoday we are joined by John Sanponia John. Is the CO CEO and foundingpartner of wonder sauce John welcomed to the show thanks so much rhavingyhappy to be here. It's a pleasure to have you on the show. We are going tobe talking today about agile frameworks and I'm excited to dive into thiscontent. But of course, before we get...

...into it, John tells a little about sortof wonder sauce of what you and your team are up to these days. Surewondrous sauce is a digitally aled advertising agency, our roots, are inproduct development, commerce and building really large pieces ofinfrastructure for brands and start ups, we've also diversitied into traditionalcreative campaigns, content and more accivation led services so really likethe full gamunt for what's relevant along the customer journey today mm andwhen you think about a a company that has to be Agile, an I know, agile is,is kind of a buzz word that that can mean a lot of different things to a lotof different companies: Industries, Jom titles- you know when you think of ofAgile, you are. You are perfectly situated that you need to be agile, youneed to be agile and in what you do so ou know, you're. Definitely the guythat we need to bringing on the show and talking to our listeners about thisidea. John, want you just sort of take it away. What does Ageo mean to you?What is it meant to wonder sauce? What...

...what would it mean to our listeners? Tome? Being Agile is rooted into things, it's being self aware and- and it'scomplete fluidity in in terms of how you deliver anything towards yourclients, I think agile can be very literal as as as a process or aframework. You know, for instance, if, if we're building a product or mayberedesigning a website or creating an AP for a brand or a start up, yes, we wantto be raining fast and listening to real feedback from users and optimizingagainst that. So we can ensure that not only do we get to market quickly, butwe're delivering something. That's actually going to meet our clients, themands which, in twenty seventeen and beyond, is everything clins expectresults and they do not want just fluffy products that don't actuallydeliver against that. U More! groutly speaking, I think that I think thatagile. I is more important in terms of being self aware of how you're buildingan organization and ultimately, looking...

...at your clients. So for us, it'ssuperimportant that we're constantly very aware of how the market and trends generallyadopts and changes and we're constantly able to then reflect internally andmake sure that our our employees are the best form of consultants to our toour Cuientsyeah UN. You had made the point a little bit earlier before westarted recording that, certainly these days that businesses change, but alsothat, but the markets, change and so being being a agile and not just agiledevelopment, but using agile framework sort of across the business is, is moreimportant now than ever absolutely. And when I say that we're a digitally leadadvertising agency, it's almost ton tongue and cheek, because I don't thinknecessarily were a traditional ad agency shop. But we have found that based on how the market has changed interms of technology and automation and...

...everything, that's kind of we'reapproaching, whether it be like artificial intelligence or the abilityto spin up a media service so quickly. We found it extremely extremelynecessary, even if we're delivering only a small slimver of of a servicefor a client to be aware how that that delivery could be effected across theentire Customer Journey and even if we're not doing a full set of servicesfor our cuients understanding. How whatever we're delivering t will beimpacted throughout that entire customer journey. So we're basicallytraining our people to understand all aspects of of marketing and what acustomer demands and how we're delivering will be perceived by someone.So it's been super important for us to to dabble and a range of differentservices that, on the surface, wouldn't necessarily be relevant to a companylike ours, so whether it's traditional media buying understanding whatartificial intelligence means for for...

...our consumers and even things that arejust not necessarily on our radar but like Crypto, currency and Blockchain,and how you can actually build businesses on that N. we're notdelivering all that stuff today, but being aware of it and having a moreagile proach towards what we recommend is giving us the ability to deliverreally fresh solutions that keep our clients superrelevant, and at leastthey may know that we're kind of like on the pulse of everything, Tal's goingon yeah well and- and that was one of the points that we definitely wanted toget you today, is that you had said that earlier. You know you W train youremployees speak to your clients, but you can no longer be focuse on justyour silo you're, not you're, you'Ryou're, not conducting yourbusiness in a in a vacuum. It is so important to keep in mind how you knoweverything is: is almost fitting together in the world around you andand being able to like, like we're...

...talking about Bagile, be able to toadapt and just sort of you know no longer it's it's not enough to just bean expert in what in your own deliverable absolutely and we really press hard for our ourpartners and clients to ultimately level up to us one core, KPI, that ourteam coald rally around and deliver against, and so most of the time thatis, sales, Itto awareness, it's reachd, it's new consumer segments, butultimately I I really want our clients to agree upon one core K, Pi and thenit's our job to take a step, backact and ultimately understand that Ourcar,K, Pi and the livery method is control. We want to have as much control to deliver against anything we're doingto ensure that we can achieve that CPI so being super aware of every aspectthat could potentially impact Bot...

...positively and negatively our giing todeliver against that KPI that Aur clients, ave identified is very, verycrucial. Jonlist. Let's talk about this idea of control as a key performanceindicator, really quick. You know, but let's expand on that. What do you meanby control as a KPI and ye? Why is it so important, even more important thanother capis that our listeners are thinking of right now, I think, at theend of the day, as a b TV marketer, your business is always changing andyour clients business is always changing and when, when engaged todeliver a service, you want to be in complete control to ensure that youcould actually meet and have a successful relationship with yourquiert. So from our standpoint, because of how the the customer journey is sosegmented now and how the lines have blurred between you know online, anofflin activation the sense that a...

...customer Jorney right now is so muchmore pragmented than it was fifteen twenty years ago. Unfortunately, whatwe deliver isn't just a clean solution that it'slike you check, ten boxes and it's all good and and W we're gon we're Gonnwe're going to be. You know successful together, but we rely an thought. Otherfactors to be successful. So we need to understand how those other factors thatare not in our control could potentially impact what we'redelivering. So, while we aren't the ones who are going to be potentiallyworking on those other factors, we at least need to level up to our clientsand say: okay, that right there is a risk. Here's the potential risk that itcould introduce to what we're working on. Let's get together and figure outhow we can resolve this. So back to the original point: unjust, fluidity andunderstanding how the market has dictated a lot of what makes thecustomer journey what it is today. We want to understand how we couldabsolutely ensure that whatever we're delivering you know is is not risky inthe sense of it. It's not going to fail,...

...because we did not see something thatwas outside of our directe view. If that makes sense and John You know before we go I'd alsolike to. I think this is still on topic, butYouve obviously mentioned tha the customer journey several times, andthis idea that branding used to be about messaging. But now it's about theuser experience, and so you know I'd like to talk about that and and howthat also relates to this idea of agility. You Know Agile Development,agile frameworks, yeah and you know, an expression that we have is is ewserexperience is the new branding. It's not necessarily what you're saying toyour customers anymore. It's how your customers feel whether interacted withthrough business. I think the best example of this are. You know, trulymodern organizations that have com into specific industries and and anddisrupted, whether that coul be like a warby parker or you know a ride.Sharing Company like a lift or an uber...

...or or you know, an Araban B, it's notabout the logo or the campaign or the the color is selected or the the spotthat you saw it's about that feeling, the first time you've interracted withthat product, both on and off line. It's it's. You know hitting a buttonrunning through thei rain, jumping into the backseat of a car, speeding offgetting through destination, jumping out without paying and you kind ofwalked away, and you were like huh well. That was really interesting. I kindawant to do to that again, and that is what we're trying to achieve. So, whileyou know we're not ultimately responsible, for you know, driving thecar and Um exchanging pleasanttres with with the person in the backseat or youknow, when I responsible for the entire cousoer journey, we have to be aware ofhow that entire journey will ultimately leads. You a success or a failure towhat we are deliveryng. So that is what I'm talking about wher, I'm talkingabout fluit and agility. It's...

...understanding that, while, if you'renot going to be in complete control of that entire journey, you need to beaware and a consultant to level up all concerns that could possibly andnegitivtly impact your clients, business, yeah and- and you know what Ithink that is the that is one of the most perfect examples you could havegiven. As to you know, you can't be so focused on just your silo. You need tobe aware of of the the larger world around you. So that's perfect, John. Ithink this has been some tremendous content O W I've gotten a lot out of it.I know that our listeners are going to as well and if any of our listeners areinsterested in following up with you learning more about today's topic,learning more about wonder, sauce, a and and how you guys have been working.What's the best way for them to go about, doing that sure just check outwonderouf dot com and or hit me up on Lynpic, aain or ortwitter happy to haveany conversations, fantastic, John! Thank you again so much. It was apleasure having you on the show today. Take Care was a pleasure being here...

...to ensure that you never miss anepisode of the be to be grost show subscribe to the show in Itunes, whereyour favorite podcass player, this garing teas, that every episode willget delivered directly to your device. If you'd like to connect with be to beexecutives from all over the world, make sure to join our private facebookcommunity, there are some incredible conversations happening inside thisgroup to join visit, be to B growth, show com, slash FB. Thank you so muchfor listening until next done.

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