528: How to Optimize Your Content for Mobile w/ Meghan Bamford

ABOUT THIS EPISODE

In this episode we talk to Meghan Bamford, Content Writer at Primal Tribe.

Wouldn't it be nice to have several thought leaders in your industry know and love your brand, start a podcast, invite your industries thought leaders to be guests on your show and start reaping the benefits of having a network full of industry influencers? Learn more at sweet fish Mediacom. You're listening to the B to be growth show, podcast dedicated to helping be to be executives achieve explosive growth. Whether you're looking for techniques and strategies or tools and resources, you've come to the right place. I'm Jonathan Green and I'm James Carberry. Let's get it into the show. Before we get into to day's interview, I want to tell you a little bit about my friend Kyle racky's podcast. The podcast is called proposed afy Biz chat and Kyle's actually the CEO at a company called propose afy. Propose ify is a SASS application that allows you to easily send...

...proposals, but kyle story is actually really interesting to me. Kyle was a former agency owner and he and his business partner a few years ago now, transitioned from their agency into building propose afy. They as agency owners, they struggled with sending proposals to perspective clients and decided to build a tool that would make the proposals process way more seamless, and so they built propose a fi and for the last few years have been growing it and seeing tremendous success. And so what I love about the proposed a five Biz Chat podcast is you're hearing from Kyle and the Daytoday, what he's learning, how he's growing. He's talking to really successful entrepreneurs and they're covering hyper targeted topic. So I'm just looking down as some of his episodes. When to hire inhouse, verse outsourcing to freelancers? Another episode, should you join an agency partner program so very specific, helpful, helpful content for entrepreneurs, for marketers. So if...

...you're not already subscribed to propose a five Biz Chat, go to your podcast APP just search Biz chat or propose a five BIS CHAP and check out Kyle's podcast. Download a few episodes if you like be to be growth. I really think you're going to love Kyle's podcast as well. So with that said, let's get into today's interview. Welcome back to the BB growth show. We are here today with Megan Bamford she's a content writer at primal tribe. Megan, how you doing today? I'm doing great. How are you? I am wonderful. So so, Megan. Before we jump into the topic today, we're going to be talking specifically about mobile optimized content, and I'm really excited to dive into something so specific because I think are a lot of great takeaways here. But before we get into that, I'd love to for our listeners to understand just a little bit about primal tribe, that you know the company you work for and what you guys are all about over there,...

...for sure. So I should say that we are based in Edmonton, Canada, but we do help people all over the world, North America generally, specifically these days, but we're always open to helping anybody and everybody. But what we focus on is digital marketing, specifically geared towards inbo marketing, so helping people drive traffic to the website through things like mobile content and just creating custom solutions for whatever their marketing plan may be lacking or creating things right from the very start. Love it, I love it all right, Megan. So we've got a lot to cover here, and so I want to start by just talking about the massive shift that has happened, specifically as it relates to online dynamics particularly. You share a stat with me that I thought was insane, that sixty percent of all web engagement now takes place on mobile devices. Can you talk to us a little bit about that? Yeah, so that is actually a start from two thousand and fifteen. So if I were...

...a betting man I would guess that it is even higher now, and in fact the content marketing institute, as of I think, early two thousand and sixteen, was saying that seventy seven percent of mobile searches are coming from places like the office and that home, and I think it's not it's not a surprise for anybody that a lot of our daytoday, business or are dated day fun for that matter, happens on these little things that we like to hold in our hand, whether it's a phone or an IPAD or any form of tablet, because, as we all know, that market is ever expanding, and so really for any business, at that point it becomes a matter of how do I reach these people when they're not at home at a desktop? Got It, and and so is I mean, I guess it makes sense because when we examine, when I examine my own behavior, and I run a business that's predicated on the Internet and so everything that I do is it relates to my business, I can do essentially for my phone, with the exception of a couple of a couple things. But so it makes sense that that there, that there's been this this massive shift. The next thing that...

I want to spend a little bit of time talking about, Megan, is just for folks it don't understand how the difference between mobile friendly and mobile optimized sites. Can you just spend a little bit of time talking about the difference there? Yeah, definitely. So that is a question that we get a lot at primal and it's generally speaking. So mobile friendly means that like the names adjust your website might work on a mobile front, so I can pull it up on my iphone and I can kind of get the general just but it's not necessarily selling that complete optimized package where if I'm in a rash and I'm trying to figure out how do I get to your product because I know that you're closing in like an hour and I just need to get directions, it's not really going to work the way that I need it too, and that's fort of the mobile optimization comes in. So it's adaptable, it's easily responsive, it recognizes whether or not you're accessing from a phone from a tablet...

...and it makes sure that the user has a seedless experience all the way through. I love it. Okay. So, so now that we've kind of established that, that difference, I guess now it becomes how do we do this? How do we, I guess, keep our content mobile optimize so that we can drive the type of results that were wanted to drive. Absolutely, because I mean, like you were saying earlier, so much of your life and my life to you as a marker, realistically, I'm always on my phone, which means that I'm always on the go, and so if you look at the fact that most people are accessing the Internet on their phone, if you kind of draw from your own personal experience, it means that you're probably doing about three things at once and you're not really giving ninety a hundred percent of your attention to what's on your handheld outside of the information that you need. So when it comes to producing content, you really have to build around that user experience and the user goal. Got It and so so when you're when you're writing that content, it around the users goal. What...

...are some specifics that people need to be keeping in mind? Yeah, I know that. Whenever I'm thinking about writing content I'm thinking a lot about spacing, because I see knowing that if I write an email that's, you know, seven sentences in one paragraph, someone reads out on their iphone, it's going to look like a giant block of text and they're going to ignore me, whereas if I write one or two sentence paragraphs, it just looks easier to digest. Are there other things like that that people can be looking for? Yes, so you're definitely being on and saying you don't want a giant wall of text. I mean that's kind of a general of fum a thumb when it comes to content. Nobody likes to see a giant thing. Go, oh my gosh, I have to read all of that. So breaking it up with things like pictures, bullet point list that make it really easy to adjust a key information that you know your users looking for, which hopefully you've kind of gotten by using Google analytics to see what people in your area or specifically searching for the other big thing I find and one of the things...

...that we get from our clients when they talk about their complaints that they've experienced when they've been trying to use mobile content is we all know that you're using, relatively speaking, still a fairly small screen, right so if you're trying to scroll and your fingers clicking on what ends up being the home navigation or now you're on an ad or, it's just it's very frustrating. You want to make sure that you're content is optimized in a way that people can kind of get through what they need to with ease. If there's a call to action that you're wanting them to fill out, that it's not asking for, you know, their entire lexicon of information that it's helping them with. You know, some predictive filling out where it's giving them the option that they can fill on more tax later, whatever it is. But basically you have, generally speaking with most mobile content, three to five minutes tops to make your impression and you really kind of like a first date, want to make sure you're doing that the best way possible. All right. So, Megan, as we as we close out the interview today, do you have any I...

...guess maybe common mistakes that the folks listening to this can can try to avoid. Any any quick tips as we as we close down our talk on mobile optimized content? Yeah, definitely. So, like I was saying, the number one goal with mobile content is you really want to be there in your customers time need. So you want to make sure that you have the data in the analytics to make sure that the content that you're producing is relevant specifically to your area or the area is that you service. You want to make sure that you are making it really, really, really easy to have it to navigate. The other side to that, not just when I spoke about in terms of making sure that people aren't clicking the wrong area, is making sure your load speed so works on mobile devices, because there's nothing worse than trying to get on that mobile site was taken forever. You're already back and you're on Google. You're looking for the next thing. The other thing is is, you know, it's the kiss me method. We've all heard,...

I think, since grade school. But keep it simple. Realize that people aren't necessarily looking to get a degree in your topic. They just kind of want to get their information, figure out why you're the best solution for them and get out and come back. That's generally your mobile journey there. Yeah, and and Megan, as it relates to site speed, that's something I've, you know, I struggle with in the past and have seen a lot of mobile sites struggle with our there. Do you have any suggestions on how listeners can can fix that if they're, you know, if their side is loading really slow on mobile? Are Their sites that they can do to kind of test the speed? What? What are some solutions that you would offer? Yes, so there are definitely sites that you can check your one speed on, but when I also tend to recommend is, you know, check your own site on your on your device first, right, because if you're not having that that first time experience, your customers aren't. It's also important to remember that for your mobile site. There might be, you know, studying a videos that you have on your desktop home page that just simply don't...

...make sense to have open on an iphone where they're not going to look great and they're going to take forever to load and they're not going to get to the content that they want. So it's it's making sure the right elements are the right place for the right device. That makes perfect sense. Megan, this has been that. This has been fantastic. I really appreciate you taking the time to chat with me this morning. If there's somebody listening they want to connect with you or they want to learn more about primal tribe, what's the best way for them to go about doing that? So you can always sent me up on linked in. I am a big fan of random conversations, as I like to call it, and I always like to learn from other people, so please do so. You can find me. It's mgh an Bam, like the sound Ford, like the truck linked in. You can also check us out at primal tribecom. Love it awesome, Megan. Thank you again so much for your time today. This has been fantastic. You are so welcome. Thanks for having me. To ensure that you never miss an episode of the B Tob Growth Show, subscribe to the show and...

Itunes or your favorite podcast player. This guarantees that every episode will get delivered directly to your device. If you or someone you know would be an incredible guest for the B to be growth show, email me at Jonathan at sweet fish Mediacom. Let us know. We love connecting with be to be executives, and we love sharing their wisdom and perspective with our audience. Thank you so much for listening. Until next time.

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