528: How to Optimize Your Content for Mobile w/ Meghan Bamford

ABOUT THIS EPISODE

In this episode we talk to Meghan Bamford, Content Writer at Primal Tribe.

Wouldn't it be nice to have severalfaugt leaders in your industry Kno and love your brand start a podcast, inviteyour industries thought leaders to be guess on your show and start reapingthe benefits of having a network full of industry. influencers learn more atsweetfish media Dotcom, your listening to the B TB Groth showpodcast dedicated to helping B to B executives, achet explosive grown whenyou're looking for techniques and strategies, tools and resources. You'vecome to the right place, Tim Jonathan, green and I'm James Carburry. Let's getit into the show before we get into today's interview. Iwant to tell you a little bit about my friend Cio racky's podcast. The potcastis called PROPOSAFI vichat and cows. Actually, the CEO at a company calledProposifi Proposeif. I is a SASS application that allows you to easilySind proposals, but kils story is...

...actually really interesting to me. KIOLwas a former agency owner and he and his business partner a few years agonow, transitioned from their agency into building proposify they as agencyowners. They struggled with sending proposals to perspective clients anddecided to build a tool that would make the proposal process way more seamless,and so they built rodes of I and for the last few years, have been growingit and seeing tremendous success, and so what I love about the proposifiedBischap podcast is you're hearing from kyl the day today. What he's learning,how he's growing he's talking to really successful, entpreneurs and they're,covering hypertargeted topics ib just looking down as some of his episodesWen to hire in house verse out sourcing to freelancers. Another episode, shouldyou join an agency partner program so...

...very specific, helpful, helpful contentfor antreneurs for marketers, so if you're not already subscribed toPROPOSI fie bischat go to your podcast AP, just search bis chat or proposifiedBIS CHAP and check out kiles pie cast download a few episodes. If you like beto be growth, I really think you're going to love Kyles podcast as well. Sowith that said, let's get into today's interview. Welcome back to the beautby growth show.We are here today with Megan Bahmford. She is a content writer at primal,tribe main how you doing today, I'm doing great. How are you am wonderful,so so megan before we jump into the topic today, we're going to be talkingspecifically about mobile, optimized content and I'm really excited to todive into something so specific, because I think there are a lot ofgreat takeaways here, but before we get into that I'd love to for Ou listenersto understand just a little bit about Primeal, Trie Tha, you know the companyyou work for and what you guys are all about over. There fir sure. So I shouldsay that we are based in Ementon Canada,...

...but we do help people all over theworld- North America generally specifically these days, but we'realways open to helping anybody and everybody. But what we focus on isdigital marketing, specifically geard towards Inbal Marketing. So helpingpeople drive traffic to the website through things like mobile content andjust creating custom solutions for whatever their marketing plan may belacking or criating things right from the very start: Loveo agt Megan. Sowe've got a lot to cover here a and so I want to start by just talking about ta massive shift that has happened specifically as resert relates to toonline dynamics, particularly you sare to stat with me that I thought wasinsane that sixty percent of all web engagement now takes place on mobiledevices. Can you talk to a Littleb about that yeah, so that is actually isthat from Twsendan fifteen. So if I...

...were a betting man, I would guess thatit is even higher now and in fact, the content marketing institute. As of Ithink, early, twenty sixteen was saying that seventy seven percent of mobilesearches are coming from places like the office and at home, and I thinkit's n t it's not a surprise for anybody. That'll want of our day to daybusiness or di they fun, for that matter happens on these little thingsthat we like to hold in our hand whether it's a phone or an IPAD or anypor of tablet, because as Bel know, that market is Overexpanni and soreally for any business. At that point it becomes a matter of how do I reachthese people when they're not at home, at a desktop and- and so I I mean- Iguess it makes sense 'cause when we examine when I examine my own behaviorand I run a business- that's you know predicated on on the Internet, and soeverything that I do as it relates to my business. I can do essetially for myphone, with the exception of a couple of a couple of things, but so it makessense that t ther t at there's been...

...this. This massive shift th the nextthing that that I want to spend a little bit of time. Talking about Meginis just Fr for folks that don't understand how the difference betweenmobile friendly and mobile optimized sits. Can you just spend a little bitof time talking about the difference there yeah? Definitely. So that is thequestion that we get a lot at primal and it's generally speaking so mobilefriendly means that, like the names odjest, your website might work on amobile front. So I can pull it up on my eyephone and I can kind of get thegeneral jests, but it's not necessarily selling that complete optimized package,where, if I'm in a Rashan, I'm trying to figure out how to I get to yourproduct, because I know that you're closing in like an Alan, I just seem toget directions. It's not really going to work! The way that I need it to andthat's where the mobile optimization comes in, so it's Adaptablle, it'seasily responsive. It recognizes whether or not you're actissing from aphone from a tablet, and it makes sure...

...that the user has a seedless experienceall the way through Ovit, okay. So so now that we've kind of established thatthat difference, I guess now it becomes. How do we do this? How do we, I guess,keep our content mobile optimize so that we can drive the type of resultshot we're wanting to drive? Absolutely because I mean, like you were sayingearlier, so much of your life and my life to you as a murger. Realistically,I'm always on my phone, which means that I'm always on the go, and so, ifyou look at the fact that most people were accessing the Internet on theirphone, if you kind of draw from your own personal experience, it means thatyou're probably doing about three things at once and you're not reallygiving ninety to a hundred percent of your attention to, what's, on your hand,held outside of the information that you need. So when it comes to producingcontent, you really have to build around that use. Our experience and theuser goal got it, and so so, when you're, when you're riding that contentaround the user's goal and what are...

...some specifics- that people need to bekeeping in mind yeah, I I know that whenever I'm thinking about writingcontent, I'm I'm thinking a lot about spacing, because I you know knowingthat if I write an email, that's you know seven sentences. In one paragraph,someone reads out on their ephone: it's going to look like a job Licke, a Texanthey're, going to ignore me. Whereas if I write one or two sentenced paragraphs,it just looks easier to digest. Are there other things like that thatpeople can be looking for? Yes, so you're you're? Definitely Baingon and saying you don't want a giant wall of text. I mean that's kind of ageneral of Um, a thumb when it comes to content. Nobody likes to see a giantthing and go. Oh, my gosh have to read all of that. sobreaking it up. Twithings like pictures bullet point lists that make it reallyeasy to adjust that key information that you know your users, looking for,which hopefully you've kind of gotten by using Google analetics to see whatpeople in your area are specifically searching for.

The other big thing I find and one ofthe things that we get from our clients when they talk about their complaints,that they've experienced whet they've been trying to use mobile content. Is We all know that you're, usingrelatively speaking, still a fairly stall screen right? So if you're tryingto scooll and your fingers clicking on what ends up being the home navigationor now you're on an ad or it's just it's very frustrating- you want to makesure that your content is optimized in a way that people cankindof get through what they need to with ease. If there's a cold, O actionthat you're wanting them to fill out that it's not asking for. You knowtheir entire elexicont of information that it's helping them with. You knowsome predictive filling out where it's giving them the option that they canfill on more text later, whatever it is, but basically, you have, generallyspeaking with most mobile content. Three to five minutes tops to make yourimpression, and you really kind of like a first date y O, make sure you'redoing that the best rate possible all right Somakin, as we as we closeout the interview today. Do you have...

...any, I guess, maybe common mistakesthat that the folks listening to this can can try to avoid any any quick tipsas we as we close down our our talk on nobile optimized content, yeah.Definitely so, like I was saying m the number one goal with mobile content. IsYou really want to be there in your customers' time need? So you want tomake sure that you have the data and the enalegs to make sure that thecontent that you're producing is relevant h specifically to your area orthe areas that you serviced. You want to make sure that you are making itreally really really easy now to navigate the other side. To that, notjust what I spoke about in terms of making Tue that people aren' clicking.I the wrong area, making sure you're load, speed Ho still works on mobiledevices, because there's nothing worse than you're trying to get on thatmobile site taken forever you're already back nd you're on Google you're.Looking for the next thing, the other thing is, you know it's fit's, the kissmethod. We've all heard, I think since...

...grade school, but keep it simplerealize that people aren't necessarily looking to get a degree on your topic.They just kind of want to get their information figure out. Why you're thebest olution for them and get out and come back? That's generally yourimobile journey there and and Megan as it relates to sight speed. That'ssomething I've yea, I ive struggle with in the pastand have seen a lot of mobile sites struggle with her there do you have anysuggestions on how listeners can can fix that? If, ifthey're you know, if their side is, is loading really slow and mobile? Arethere sihts that they can do to cinoftest the speed? What what are somesolutions that you would offer? Yes, so there are definitely sites that you cancheck your one speed on, but whyn. I also tend to recommend s. You knowcheck your own side on your on your device first right because of you'renot having th. That first had experience your customers. Aren't it's also important to remember thatfor your mobile site there might be. You know stunning, on videos that youhave on your desktop home page that...

...just simply don't make cense to haveopened on an e Iffel, where they're not going to look great and they're goingto take fevial load and they're not getting into the contents they want. Soit's it's making sure the rigt elements are the right place for the rightdevice. That makes perfect sense Megan. This has been. This has been fantastic.I really appreciate you taking the time to chat with me this morning. Ifthere's somebody listening, they want to connect with you or they want tolearn more about primal tribe. What's the best way for them to go about doingthat, so you can always set me up unwinked in. I am a big Fan of red ofconversations as I like to call it and Allis like to learn from other people.So please do, as you can find me. It's Neghan ban like the sound or like thetrack linke, and you can also check us out at Primotribe,dotcom, lovs, Megan. Think you again so much for your time today. This has beenfantastic. You Wear Sokon thinks for having me to ensure that you never miss anepisode of the btbe growth show...

...subscribe to the show in Itunes or yourfavorite pot gass player. This guarantees that every episode will getdelivered directly to your device. If you are someone you know would be anincredible guess for the B to be grosshell email me at Jonathan atsweetfish media dotcom. Let us know we love connecting wuth bee to beexecutives and we love sharing their wisdom and perspective with ouraudience. Thank you so much for listening until next time.

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