528: How to Optimize Your Content for Mobile w/ Meghan Bamford

ABOUT THIS EPISODE

In this episode we talk to Meghan Bamford, Content Writer at Primal Tribe.

Wouldn't it be nice to have severalthought leaders in your industry know and love your brand, start a podcast,invite your industries thought leaders to be guests on your show and start reaping thebenefits of having a network full of industry influencers? Learn more at sweet fishMediacom. You're listening to the B to be growth show, podcast dedicated tohelping be to be executives achieve explosive growth. Whether you're looking for techniques and strategiesor tools and resources, you've come to the right place. I'm JonathanGreen and I'm James Carberry. Let's get it into the show. Before weget into to day's interview, I want to tell you a little bit aboutmy friend Kyle racky's podcast. The podcast is called proposed afy Biz chat andKyle's actually the CEO at a company called propose afy. Propose ify is aSASS application that allows you to easily send...

...proposals, but kyle story is actuallyreally interesting to me. Kyle was a former agency owner and he and hisbusiness partner a few years ago now, transitioned from their agency into building proposeafy. They as agency owners, they struggled with sending proposals to perspective clientsand decided to build a tool that would make the proposals process way more seamless, and so they built propose a fi and for the last few years havebeen growing it and seeing tremendous success. And so what I love about theproposed a five Biz Chat podcast is you're hearing from Kyle and the Daytoday,what he's learning, how he's growing. He's talking to really successful entrepreneurs andthey're covering hyper targeted topic. So I'm just looking down as some of hisepisodes. When to hire inhouse, verse outsourcing to freelancers? Another episode,should you join an agency partner program so very specific, helpful, helpful contentfor entrepreneurs, for marketers. So if...

...you're not already subscribed to propose afive Biz Chat, go to your podcast APP just search Biz chat or proposea five BIS CHAP and check out Kyle's podcast. Download a few episodes ifyou like be to be growth. I really think you're going to love Kyle'spodcast as well. So with that said, let's get into today's interview. Welcomeback to the BB growth show. We are here today with Megan Bamfordshe's a content writer at primal tribe. Megan, how you doing today?I'm doing great. How are you? I am wonderful. So so,Megan. Before we jump into the topic today, we're going to be talkingspecifically about mobile optimized content, and I'm really excited to dive into something sospecific because I think are a lot of great takeaways here. But before weget into that, I'd love to for our listeners to understand just a littlebit about primal tribe, that you know the company you work for and whatyou guys are all about over there,...

...for sure. So I should saythat we are based in Edmonton, Canada, but we do help people all overthe world, North America generally, specifically these days, but we're alwaysopen to helping anybody and everybody. But what we focus on is digital marketing, specifically geared towards inbo marketing, so helping people drive traffic to the websitethrough things like mobile content and just creating custom solutions for whatever their marketing planmay be lacking or creating things right from the very start. Love it,I love it all right, Megan. So we've got a lot to coverhere, and so I want to start by just talking about the massive shiftthat has happened, specifically as it relates to online dynamics particularly. You sharea stat with me that I thought was insane, that sixty percent of allweb engagement now takes place on mobile devices. Can you talk to us a littlebit about that? Yeah, so that is actually a start from twothousand and fifteen. So if I were...

...a betting man I would guess thatit is even higher now, and in fact the content marketing institute, asof I think, early two thousand and sixteen, was saying that seventy sevenpercent of mobile searches are coming from places like the office and that home,and I think it's not it's not a surprise for anybody that a lot ofour daytoday, business or are dated day fun for that matter, happens onthese little things that we like to hold in our hand, whether it's aphone or an IPAD or any form of tablet, because, as we allknow, that market is ever expanding, and so really for any business,at that point it becomes a matter of how do I reach these people whenthey're not at home at a desktop? Got It, and and so isI mean, I guess it makes sense because when we examine, when Iexamine my own behavior, and I run a business that's predicated on the Internetand so everything that I do is it relates to my business, I cando essentially for my phone, with the exception of a couple of a couplethings. But so it makes sense that that there, that there's been thisthis massive shift. The next thing that...

I want to spend a little bitof time talking about, Megan, is just for folks it don't understand howthe difference between mobile friendly and mobile optimized sites. Can you just spend alittle bit of time talking about the difference there? Yeah, definitely. Sothat is a question that we get a lot at primal and it's generally speaking. So mobile friendly means that like the names adjust your website might work ona mobile front, so I can pull it up on my iphone and Ican kind of get the general just but it's not necessarily selling that complete optimizedpackage where if I'm in a rash and I'm trying to figure out how doI get to your product because I know that you're closing in like an hourand I just need to get directions, it's not really going to work theway that I need it too, and that's fort of the mobile optimization comesin. So it's adaptable, it's easily responsive, it recognizes whether or notyou're accessing from a phone from a tablet...

...and it makes sure that the userhas a seedless experience all the way through. I love it. Okay. So, so now that we've kind of established that, that difference, Iguess now it becomes how do we do this? How do we, Iguess, keep our content mobile optimize so that we can drive the type ofresults that were wanted to drive. Absolutely, because I mean, like you weresaying earlier, so much of your life and my life to you asa marker, realistically, I'm always on my phone, which means that I'malways on the go, and so if you look at the fact that mostpeople are accessing the Internet on their phone, if you kind of draw from yourown personal experience, it means that you're probably doing about three things atonce and you're not really giving ninety a hundred percent of your attention to what'son your handheld outside of the information that you need. So when it comesto producing content, you really have to build around that user experience and theuser goal. Got It and so so when you're when you're writing that content, it around the users goal. What...

...are some specifics that people need tobe keeping in mind? Yeah, I know that. Whenever I'm thinking aboutwriting content I'm thinking a lot about spacing, because I see knowing that if Iwrite an email that's, you know, seven sentences in one paragraph, someonereads out on their iphone, it's going to look like a giant blockof text and they're going to ignore me, whereas if I write one or twosentence paragraphs, it just looks easier to digest. Are there other thingslike that that people can be looking for? Yes, so you're definitely being onand saying you don't want a giant wall of text. I mean that'skind of a general of fum a thumb when it comes to content. Nobodylikes to see a giant thing. Go, oh my gosh, I have toread all of that. So breaking it up with things like pictures,bullet point list that make it really easy to adjust a key information that youknow your users looking for, which hopefully you've kind of gotten by using Googleanalytics to see what people in your area or specifically searching for the other bigthing I find and one of the things...

...that we get from our clients whenthey talk about their complaints that they've experienced when they've been trying to use mobilecontent is we all know that you're using, relatively speaking, still a fairly smallscreen, right so if you're trying to scroll and your fingers clicking onwhat ends up being the home navigation or now you're on an ad or,it's just it's very frustrating. You want to make sure that you're content isoptimized in a way that people can kind of get through what they need towith ease. If there's a call to action that you're wanting them to fillout, that it's not asking for, you know, their entire lexicon ofinformation that it's helping them with. You know, some predictive filling out whereit's giving them the option that they can fill on more tax later, whateverit is. But basically you have, generally speaking with most mobile content,three to five minutes tops to make your impression and you really kind of likea first date, want to make sure you're doing that the best way possible. All right. So, Megan, as we as we close out theinterview today, do you have any I...

...guess maybe common mistakes that the folkslistening to this can can try to avoid. Any any quick tips as we aswe close down our talk on mobile optimized content? Yeah, definitely.So, like I was saying, the number one goal with mobile content isyou really want to be there in your customers time need. So you wantto make sure that you have the data in the analytics to make sure thatthe content that you're producing is relevant specifically to your area or the area isthat you service. You want to make sure that you are making it really, really, really easy to have it to navigate. The other side tothat, not just when I spoke about in terms of making sure that peoplearen't clicking the wrong area, is making sure your load speed so works onmobile devices, because there's nothing worse than trying to get on that mobile sitewas taken forever. You're already back and you're on Google. You're looking forthe next thing. The other thing is is, you know, it's thekiss me method. We've all heard,...

I think, since grade school.But keep it simple. Realize that people aren't necessarily looking to get a degreein your topic. They just kind of want to get their information, figureout why you're the best solution for them and get out and come back.That's generally your mobile journey there. Yeah, and and Megan, as it relatesto site speed, that's something I've, you know, I struggle with inthe past and have seen a lot of mobile sites struggle with our there. Do you have any suggestions on how listeners can can fix that if they're, you know, if their side is loading really slow on mobile? AreTheir sites that they can do to kind of test the speed? What?What are some solutions that you would offer? Yes, so there are definitely sitesthat you can check your one speed on, but when I also tendto recommend is, you know, check your own site on your on yourdevice first, right, because if you're not having that that first time experience, your customers aren't. It's also important to remember that for your mobile site. There might be, you know, studying a videos that you have onyour desktop home page that just simply don't...

...make sense to have open on aniphone where they're not going to look great and they're going to take forever toload and they're not going to get to the content that they want. Soit's it's making sure the right elements are the right place for the right device. That makes perfect sense. Megan, this has been that. This hasbeen fantastic. I really appreciate you taking the time to chat with me thismorning. If there's somebody listening they want to connect with you or they wantto learn more about primal tribe, what's the best way for them to goabout doing that? So you can always sent me up on linked in.I am a big fan of random conversations, as I like to call it,and I always like to learn from other people, so please do so. You can find me. It's mgh an Bam, like the sound Ford, like the truck linked in. You can also check us out at primaltribecom. Love it awesome, Megan. Thank you again so much for yourtime today. This has been fantastic. You are so welcome. Thanks forhaving me. To ensure that you never miss an episode of the B TobGrowth Show, subscribe to the show and...

Itunes or your favorite podcast player.This guarantees that every episode will get delivered directly to your device. If youor someone you know would be an incredible guest for the B to be growthshow, email me at Jonathan at sweet fish Mediacom. Let us know.We love connecting with be to be executives, and we love sharing their wisdom andperspective with our audience. Thank you so much for listening. Until nexttime.

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