509: 3 Things You Should Know About Driving Organic Traffic w/ Janel Scott-Lind

ABOUT THIS EPISODE

In this episode we talk to Janel Scott-Lind, Digital Marketing Manager at DatabaseUSA.

Are you struggling to come up withoriginal content, weaken and weak out start a boncast interview, your idealclients? Let them talk about what they care about most and never run out ofcontent ideas again: Learn more at sweetfish media, dotcom, Yo, ere, listening to the be Ta, begrowth, show a potcast dedicated to help him bee to be executive, achieveexploisive growth, whether you're looking for techniques and strategiesor tools and resources. You've come to the right place, I'm James Carberry andI'm Jonathan Green. Let's get into the show Wi'Llome back to the B to bgro Cho.Today we were joined by Ganell Scotland Ganella is the digital marketingmanager at database. USA, Genele welcomed to the show think yous so muchfor havving me. It's a pleasure to have you on the show today. Thank you fortaking some time out of your schedule today. We're we're actually GONGNA, betalking about three things that you...

...should know about: driving organictraffic, which I think is a very compelling topic for today's episode.But before we get into that, maybe you can tell hour listeners a little aboutwhat you and your team at Database USA or up to these days, perfect yeah. So Iwork for a database company and what we do is we sell database solutions toother companies. I personally work in the internal marketing department, sowe market for Um our brands, pacifically Um. I work in digital marketing, so I do alot of ad words. I do seo website fixes and Um. You know things of that nature.So that's, basically what our team works are n everyday all day. We alsohave a lot of sister brands, and so we do digial marketing in Seo for thosecompanies as well well and and very important work. I mean these. These arethe kinds of problems and solutions that literally everyone these days need.So we're really excited to bring you on the show and sort of m tap you for yourfor your experttes and you know today...

...were goingnt, be talking about drivingorganic traffic, I mean, can we tscan, we maybe start off and just sort ofdefine what it is that we're talking about today. So organic traffic isbasically nonpaid a web traffic that finds you through. You know differentsocial media channels, but mainly the search engines, and so basically, whenyou search the first thing that you'll see at the top of the searcher, maybetwo to four advertisements and then post those advertisements after thoseadvertisements you'll get into the organic traffic now a long time ago.Well, not so long ago, but about two years ago a long time for Internetpeople, I suppose, but Um. Basically they used to have the ads. They werecolored a different color. They were green and pink well, they've takenthose ways, so it's now harder to kind of identify. What is a pay to advertiseman versus what is an organic advertisement, so I typically tellpeople to look two to four. You know...

...little descriptions down into thatsearch, query and that's where you kind of start seeing that organic. You knownesting yeah, and you know, and that's obviously something that everyone isinterested in in capturing I mean you know we all we all pay for advertisingif', something that everyone does, but to get that sort of natural organictraffic to get those organic search results is so hugely important. So,let's talk about you know what are what are these three things that everyoneneeds to know when you're attempting to drive that kind of organic traffic? Toyour sight? Absolutely the first thing everyone needs to know is that thereare free tools out there to be able to start utilizing and they offer the ability to find out whatquery is so what people are typing into, say: Google or bang or Yahoo, to findyou, and so one of these that I use...

...every day is called Google search,consul M and what it offers is the ability to see what people have queriedto find you, and not only that. It also gives you relevant data about how manysearches for that Queri there are in a month um how many people not onlysearched it, but how many people clicked on your little blurp on thesearch engine and how many people found you basically and how many cliques thatwas and how many impressions that you specifically got so impressions,meaning how many people got to your page from that search Queeri? How doesthat information pay off? I think, is really what I'm, what I'm trying to getto? What a e you you know, having sort of data and metric and information is,is valuable, but it s it's. Of course, of equal value, then to be able to sayall right well now I have this information. This is what I can do withit yeah absolutely so. For example, if you search email database, you'll finddatabase USA pops right up to the top...

...of that search, queary. Well, I havecreated now knowing what that dad, you know. Has it typically gets fourthousand views for that Querian any given month and so M, since we show upon that page, we're being seen every single time. So what I did was I made apage that was called email databases, and I took the information that Googlesearch console gave me and I built out pages around those queries, because Iknew that people were looking for this information. We were showing up, maybenot in the first spot or the second spot, and so what I did is a tailormade pages specifically two those queries that were getting a lot oftraffic right, and so that's kind of how I've leveraged that data, and so bybuilding out these new pages that were specific to these queries were now morerelevant. For that query right, and so...

...sometimes we show up twice on thatfirst page for mail databases, because we're building out pages that that youknow are built for those wearies. That's Fantassi got very deliberate,very intentional. So that's a great point, Google search console definitelysounds like a very powerful tool. Everyone should check it out. The thesecond point that we had sort of talked about a little bit before we startedrecording today's episode is that that relevant content can only take you sofar. What is kind of what is that idea? So a lot of people. I've heard thiskind of as a buzz keef raise or whatever content is king or you knowwhatever the content is, is the more content that you generate, the moreyou're going to start pulling up in the search engines, and that's really onlytrue if the content also comes with cliqus. So if nobody clicks that ornobody can find it, then it's not really relevant. Is it, and sobasically you can generate as many...

...blogs as you want, but if nobody canfind your blog, then there's not really a point to continue putting out allthis content, and so what I tell people is, you know right content deliberatelyand focus all of your energy for a week or two weeks to drive traffic to thatcontent, because Google assumes that the more cliqks that you receive for asearch query, the more relevant you are to that query. Does that Akesense? Soif you get a lot of cliqus, for you know, email database gooble assumesthat you must be the authority o on a email data visits right, and so, if youare driving traffic and driving cliqks to your content, you don't have to putout a lot of content. 'cause a lot of content doesn't matter, but you have toput out important content that people are going to relate with and that aregoing to get a lot of clicks from the search engines and that's basically, it googlesalgorithm. Every Seo, xpert or every o...

...person or goobrer. Whatever you want tocall hem has got a thuory about how Google choos is. What's on those firstcouple pages, my theory personally, it's all about cliqks, it's all aboutclick through so the more pertinen or the more Um you know, specific Ou r, orthat page is to the quary the more clicks that it receives. The moreclicks it receives the more relevant. The Google assumes that that content isto that queary and it works across the board right, and so you could put out ablog post about you know, Um. You know database information or datainformation, and if a lot of people that are searching click on that Lingt,you will rise up to the top of that. First page, it is whatas got it. Itsounds a little bit, though, like you're, assuming that Youv you've sortof made it onto the first page. To begin with, though- and I mean you know-we we've talked to people that you know if you're not making it until the untilthe second page. You know it's, it's...

...never really not doing you any good,and so do you have anything. Any advice, then, on I mean making it to that firstpage, to begin with him, or am I totally off base about that right on Keand I kinda talk about s e o, almost like a political campaign. I know ourpolitical environment is a little. You know Hilarious, Aab, hilarious andterrifying, so and Terrif, but you know, I think, of it kind of like a politicalcampaign. You could be the best politician and you could have the mostdeliberate message Um. But if nobody hears you and nobody backs you, thenyour message really doesn't get very far right and so paring Seo with paidadvertising, helps you be able to jump the line from being on page thirty tobeing on page to and eventually page one. So just using a little bit ofwhether that be Um, you know Edwards...

...for a couple of weeks to to a reallylow. You know: Cost Per Cleck, maybe a dollar per cleck for two weeks. Just toget that you know, you know that little engine running onthat page it really does help because whet Google provides it doesn't care.If you show up or the cliques that you receive are from paid or from organic,their assertion is just that. If you get a lot of cliques, we assume thatyou are relevantto his query, so it doesn't really matter Um how you getthere. You know it matters, how you stay there kind of, and so, if you canget, you know a couple of weeks of Edwards going on a specific page withthose keywords that drive people to that query and drive people to thatpage. If you get a hundred cliques, googl will automatically assume thatyou must be very specific to this queary, and so you will jump the ranksfrom like you were saying, being kind...

...of in the back and kind of missing. Youknow: you'll jump up real quick to that firststage: N that second page, the more cliqkes, obviously that you couldreceive from the Google adwards that's going to help pure clic through rateand then, as it starts to ascend, that first page M it'll. It will be a selffulfilling prophecy at that point, because once it's reach page one peoplewill o. You know continue to click on it and so M. I always tell people tokind of use. It t an think of s Eo as kind of this political campaign. Youneed the money to be able to back it, but once it gets into power, it canstay there right do they. I need a little extra juice to overcome thatinitial inertia Y, just yyou need a little little jump, start yep exactlyan and, like I said you know, a lot of people. Don't have a lot of money toput into adwards. I'm not saying to use it to advertise for six months. Give ittwo weeks at a really low. Crosper...

...click like a dollar, a click, and itwill. I I guarantee you it will m start pulling up in those ranks. That'sFANTASCIC, yeah! Well and third point I mean you, you've really already kind oftouched on it that cliqks equals relevance for search engines. So I meanlike you, like you said you know if you can get it started. If you can drive afew clicks, if you can get that momentum going you're going to becomemore and stay relevant, Yeah Yep exactly because once you can get tothat first page, I it will people will begin to click without the help of theadword or without the help of any kind of you know, display advertising oranything like that. Once the cliques start happening Um, you know, Googledoesn't can't tell the difference between if the click is coming, it cantell the difference, but from an Seo standpoint again, it just assumes thatif the Click is relevant to the query, then that must mean that it isimportant for that query. Well, go you obviously know what you're talkingabout. I really do appreciate you...

...coming on the show and sort of sharingyour expertise with our listeners. I'm sure there's thre, there's plenty morethat you coan talk about when it comes to Seo and organic traffic. So ifanyone out there listening is interested in sort of connecting andfinding out more about today's episode finding out more about database us awhat's the best way for them to go about doing that, they can go to ourwebsite, it's Databasufa, dtcom and reach out and Um. You know utilizethoir database t it can definitely help you. You know in in a lot of so pols.Actually so um you know reach out, or you can reach out to me directly onLincton, I'm Genolin perver ou now. Well, we really do appreciate your timeand you'r e sharing your wisdom. Thank you so much and it was a pleasurehaving you on the show today. Thank you so much for Havvy. I really reallyappreciate it. We want to future you on sites like theHuckington Post, social media examined...

...our canchief marker. Every week we seennot a question related to be tobe marketing. We use the responses tothose questions to feel the content. We write for really popular websites sohead over to sweetfish, MED, tcom, slash questions and sign up today.Thank you so much for listening until next time.

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