4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block

ABOUT THIS EPISODE

In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.

Links to the 4 LinkedIn posts discussed can be found below:

LinkedIn is a 24/7 networking event by Benji Block 

You can’t outsource social engagement by Dan Sanchez 

So you want to beat the LinkedIn algorithm… by Emily Brady 

Why do you post on LinkedIn all the time? by Same Kuehnle 

Mhm Hello Hello, Welcome in to be, to be growth. My name is Benji Block, one of the co hosts here and a member of the Sweet fish Media team. Hey today we're going to switch things up a little bit, we're going to take the next 10 to 15 minutes and I want to give you four tips to improve your linkedin strategy in 2022 were in that part of the year where we're looking back at the past 12 months and we're thinking what went well, what do I wish I would have done better? What should I strategize on and really spend time on what will improve my business in quarter one and and and in next the next 12 months. Right, And so I thought it would be a good time for us to think about what are some practical ways that we can engage on linkedin and uh just some strategy, some practical tips tricks giveaways here on this episode. And so what I've...

...done, I'm gonna talk about one post actually that I shared on linkedin last week and then Actually found three other posts from others in my network that I thought were really Insightful that we can learn from together today. And I'm gonna give four tips to improve your linkedin strategy going into 2022. And here's the first tip and this is the one that comes from me and that is to view linked in as a 24/7 networking event. View Linkedin as a 24/7 networking event. We all know the person that we kind of want to actively avoid when it comes to linkedin right, because they're always talking about their expertise, their always posting about their product. It's like the universe revolves around them and their success is now linked in is a place where we do share our professional success, but it's so much more than that because there's so much engagement happening, which I do want to dive into...

...really linked in becomes so much more fun when we're willing to engage differently when we're thinking about it as relationships that are, are being built when we're not constantly thinking, how do I get my product in front of more eyes when you're thinking about it that way, you're almost going in with the wrong intentions and it's going to be hard to see the type of success that we really want to see, I dare you to show up on linkedin in 2022 and genuinely care about others and what they're posting, you're going to find some really great interesting, amazing people. In fact, a year ago, I was not on linked in six months ago, I was just waking up to the reality that meant a lot of really cool things are happening on linkedin and some of you might be in that space where you're going, I check every once in a while I post, you know, when my company does something cool or whatever, but I don't...

...have a strategy, I haven't seen a lot of engagement and I got to tell you, I've ended up talking to so many people, whether it's in direct messages or in comments and uh really just getting to talk about business and getting to grow community and friendships that are powerful and that that man linked in is a place where where business relationships can be foster, but we have to take time to view it in that way instead of just somewhere that we post occasionally, that's like the baseline, right, linkedin is a 24 7 networking event. Once we have that mentality, once we have that mindset, once we approach it that way, then we can build from there. But if it's a 24 7 networking event, then that means that I'm engaging consistently right, that means I'm doing more than just checking in with A company's success every once in a while, but I'm looking at what others are doing what others...

...are posting, I'm giving away things that are working well for us or maybe things that we wish we were doing better and we're being authentic in this space, which really leads well into where I want to take us for tip number two and tip number two is just engage engage, engage. I thought dan Sanchez you guys no, no dan Chevez from the pod here and I thought what he posted was really, really insightful, he said this, he said you can't outsource social engagement, Your intern cannot help you, you can hire a ghostwriter to help you make content. They might help you prioritize your D. M. S. But if you want to win on social media and what would we say in this episode if you want to win on linkedin, you have to actually log in on your account and engage with people. Whether it's on your posts, commenting on other people's posts engaging in one on one conversations, that's where Lincoln...

...gets special is when we realize that engagement human to human connection is the whole purpose of social media. Social media is about engagement. That should be a no brainer. But honestly going into 2022. Uh we can easily think that it's just about post and leave and we don't want to be those types of people. Write. Marketing is a lot more fun. Sales is a lot more. Not just fun but there's a better R. O. I. When we are actually engaged with people in a real way when we're hearing about their problems when we're offering each other solutions and we're engaged. It's a two way street right? We're actually showing up linkedin works when we actually engage and so engage engage, engage. That's that's tip number two. So we're gonna view it as a networking event. 24 7 networking event. We're going to engage, the third one is to focus on dwell time. Now this gets a little bit more tactical, this is a...

...little bit more uh you can actually look at your posts and what you're doing and thinking is this creating uh interaction that's allowing people to dwell and and look at my post. Ah for a longer amount of time. Emily brady she posted this and she says dwell time, the longer someone spends interacting with a post, the more likely linked in is to boost it to the top of the feet. If you want to beat the algorithm or play by its rules, you have to increase your dwell time. Now Emily goes into quite a bit more detail. But I want to give you two of the ways that you could do this. How are you going to actually increased? Well time one, you're gonna mix up format. You want to keep people on your posts for as long as possible. So there's gotta be something to engage with. Sometimes that's a carousel post. We've all seen these where you can...

...click through multiple images, they go side to side. It's a video right? That obviously is going to increase if the videos engaging, I'm gonna stay on that post for longer. Maybe long text posts. We've all seen those where they're spaced out really well and they tell a story but they're so engaging that the people want to read all the way to the bottom. So if we have a good variety of the types In the formats that we're posting. That's going to help. Another really practical one is to use hashtags include 3-5 hashtags in your post and you're going to have more eyes that can potentially see that post. Another thing to be thinking about clearly is is this post going to generate comments? Is their conversation that can happen here. I see people that spend time to create posts, but there's no question at the end, there's no real way to engage other than to maybe like or celebrate the post. So people don't know what to do with it. If there's a way that we can have and share our...

...opinion or our experience on your post, that's going to create staying power. That's gonna make people want to, to stay around in that space. That's something to be thinking about. Am I creating a conversation that other people can contribute to or is this content that I just want someone to look at and view me as an expert and then they kind of bounce without being invited in. Two more View Linkedin is a 24/7 networking event, engage, engage, engage, focus on dwell time and finally think long term and value the community you're creating. Now this comes to us from SAM he's the VP of demand gen at refined labs and he posted on on linked in this week. I thought this was so valuable. He gets this question, why do you post on linkedin all the time and are you doing it kind of just for likes and social validation and and Sam's responses that that's a short term mindset for platforms, that the answer...

...is thinking long term and about the community you're creating. I could not agree more with Sam's answers here because the truth is that comments are nice and shares are great and we all kind of like getting likes on our posts, right? But when we think long term, There's so many people that see our posts that may not comment this time. There's so like, like my views on my posts far larger, right than the people that took time to actually comment. In fact, Sam says that on most of his posts, he maybe gets to 3% engagement. That means like for every 1000 people who see it, that 20-30 might comment on it. But if we think about the community, we're trying to create That they're that we're trying to deliver value consistently, that we're not just chasing vanity metrics. If that's the way that you go into 2022 and you go...

...think about where I could be, where we could be as a company if we engage consistently for the next 12 months a year is so different than how did this one post perform and that will up your consistency because it doesn't matter just today. That's not what you're focused on, not just one post, but over time. What are we building over time, What are we doing? I love dan dan told me when I first started working here at Sweet Fish post 90 days in a row. There's something about the consistency of that thinking I got to stay in the game long enough and I can't just, you know, if you haven't posted ever on linkedin, you can't expect your first post to blow up or go viral, but instead to be thinking, what am I building? What's the type of community I want to create, Who are the people that I want to engage with and being intentional there. In fact, one other thing that Emily had said on her post that I think goes so well actually under this is to engage with creators...

...with larger audiences to actually go and comment on people that influence your industry and to to add value to the post that they, that they've created, I can't tell you how much. In fact, if I, if you were to ask Benjy, uh you know what, what's been the best part of linkedin for you so far? I would say the comment section on other people's posts because right now I'm still so new to this, that when I post something, you know, there's some engagement, there's some likes and some comments and I, I definitely love getting to create content, but when I see what other people are doing, what other people are posting and what it sparks in me going to the comment section and just telling them, hey, this had an impact on, on the way I think about this in marketing or you know, thank you for your, your authenticity here on this post, The back and forth is really powerful. And uh, I promise you just, that's a great way to build long term community...

...because then you end up connecting with those people, you end up getting an invite to, to not just follow them, but to be connected with them long term. And so four tips to improve your linkedin strategy rounding it out here. Here it is. Here's all four. Again, we're going to think long term, we're going to value the community. We're creating, we're gonna focus on dwell time, we're going to engage and we're gonna view linkedin as a 24 7 networking event. You can find the four posts mentioned here in show notes that we put links to all of them, My post dan's Emily's and Sam's and would love for you to go and and look at the content. There's so much more you can read there and in the comments and engage yourself and hey, if you're not subscribed yet to be, to be growth, would love if you would do that on, you know, wherever you listen to your podcast, whatever your favorite services. Never miss an episode. We have so much coming up next year and things were planning for this show, it's gonna be the best year of B two B...

...growth yet. Hey, if you want to reach out to me, you can do so on linkedin. Just search Benji Block would love to talk to you about all things business marketing, sales in life and uh hey keep doing work that matters and we'll chat again next week. Mhm Okay. For the longest time I was asking people to leave a review of BB growth in apple podcasts, but I realized that was kind of stupid because leaving a review is way harder than just leaving a simple rating. So I'm changing my tune a bit instead of asking you to leave a review, I'm just going to ask you to go to BBB Growth in apple podcasts, scroll down until you see the ratings and reviews section and just tap the number of stars you want to give us no review necessary. Super easy and I promise it will help us out a ton if you want a copy of my book, content based networking, just shoot me a text after you leave the rating and I'll send them your way. Text me at four 074...

...and I know three,.

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