4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block

ABOUT THIS EPISODE

In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.

Links to the 4 LinkedIn posts discussed can be found below:

LinkedIn is a 24/7 networking event by Benji Block 

You can’t outsource social engagement by Dan Sanchez 

So you want to beat the LinkedIn algorithm… by Emily Brady 

Why do you post on LinkedIn all the time? by Same Kuehnle 

Mhm Hello Hello, Welcome in to be, to begrowth. My name is Benji Block, one of the co hosts here and a member of theSweet fish Media team. Hey today we're going to switch things up a little bit,we're going to take the next 10 to 15 minutes and I want to give you fourtips to improve your linkedin strategy in 2022 were in that part of the yearwhere we're looking back at the past 12 months and we're thinking what wentwell, what do I wish I would have done better? What should I strategize on andreally spend time on what will improve my business in quarter one and and andin next the next 12 months. Right, And so I thought it would be a good timefor us to think about what are some practical ways that we can engage onlinkedin and uh just some strategy, some practical tips tricks giveawayshere on this episode. And so what I've...

...done, I'm gonna talk about one postactually that I shared on linkedin last week and then Actually found threeother posts from others in my network that I thought were really Insightfulthat we can learn from together today. And I'm gonna give four tips to improveyour linkedin strategy going into 2022. And here's the first tip and this isthe one that comes from me and that is to view linked in as a 24/7 networkingevent. View Linkedin as a 24/7 networking event. We all know theperson that we kind of want to actively avoid when it comes to linkedin right,because they're always talking about their expertise, their always postingabout their product. It's like the universe revolves around them and theirsuccess is now linked in is a place where we do share our professionalsuccess, but it's so much more than that because there's so much engagementhappening, which I do want to dive into...

...really linked in becomes so much morefun when we're willing to engage differently when we're thinking aboutit as relationships that are, are being built when we're not constantlythinking, how do I get my product in front of more eyes when you're thinkingabout it that way, you're almost going in with the wrong intentions and it'sgoing to be hard to see the type of success that we really want to see, Idare you to show up on linkedin in 2022 and genuinely care about others andwhat they're posting, you're going to find some really great interesting,amazing people. In fact, a year ago, I was not on linked in six months ago, Iwas just waking up to the reality that meant a lot of really cool things arehappening on linkedin and some of you might be in that space where you'regoing, I check every once in a while I post, you know, when my company doessomething cool or whatever, but I don't...

...have a strategy, I haven't seen a lotof engagement and I got to tell you, I've ended up talking to so many people,whether it's in direct messages or in comments and uh really just getting totalk about business and getting to grow community and friendships that arepowerful and that that man linked in is a place where where businessrelationships can be foster, but we have to take time to view it in thatway instead of just somewhere that we post occasionally, that's like thebaseline, right, linkedin is a 24 7 networking event. Once we have thatmentality, once we have that mindset, once we approach it that way, then wecan build from there. But if it's a 24 7 networking event, then that meansthat I'm engaging consistently right, that means I'm doing more than justchecking in with A company's success every once in a while, but I'm lookingat what others are doing what others...

...are posting, I'm giving away thingsthat are working well for us or maybe things that we wish we were doingbetter and we're being authentic in this space, which really leads wellinto where I want to take us for tip number two and tip number two is justengage engage, engage. I thought dan Sanchez you guys no, no dan Chevez fromthe pod here and I thought what he posted was really, really insightful,he said this, he said you can't outsource social engagement, Yourintern cannot help you, you can hire a ghostwriter to help you make content.They might help you prioritize your D. M. S. But if you want to win on socialmedia and what would we say in this episode if you want to win on linkedin,you have to actually log in on your account and engage with people. Whetherit's on your posts, commenting on other people's posts engaging in one on oneconversations, that's where Lincoln...

...gets special is when we realize thatengagement human to human connection is the whole purpose of social media.Social media is about engagement. That should be a no brainer. But honestlygoing into 2022. Uh we can easily think that it's just about post and leave andwe don't want to be those types of people. Write. Marketing is a lot morefun. Sales is a lot more. Not just fun but there's a better R. O. I. When weare actually engaged with people in a real way when we're hearing about theirproblems when we're offering each other solutions and we're engaged. It's a twoway street right? We're actually showing up linkedin works when weactually engage and so engage engage, engage. That's that's tip number two.So we're gonna view it as a networking event. 24 7 networking event. We'regoing to engage, the third one is to focus on dwell time. Now this gets alittle bit more tactical, this is a...

...little bit more uh you can actuallylook at your posts and what you're doing and thinking is this creating uhinteraction that's allowing people to dwell and and look at my post. Ah for alonger amount of time. Emily brady she posted this and she says dwell time,the longer someone spends interacting with a post, the more likely linked inis to boost it to the top of the feet. If you want to beat the algorithm orplay by its rules, you have to increase your dwell time. Now Emily goes intoquite a bit more detail. But I want to give you two of the ways that you coulddo this. How are you going to actually increased? Well time one, you're gonnamix up format. You want to keep people on your posts for as long as possible.So there's gotta be something to engage with. Sometimes that's a carousel post.We've all seen these where you can...

...click through multiple images, they goside to side. It's a video right? That obviously is going to increase if thevideos engaging, I'm gonna stay on that post for longer. Maybe long text posts.We've all seen those where they're spaced out really well and they tell astory but they're so engaging that the people want to read all the way to thebottom. So if we have a good variety of the types In the formats that we'reposting. That's going to help. Another really practical one is to use hashtagsinclude 3-5 hashtags in your post and you're going to have more eyes that canpotentially see that post. Another thing to be thinking about clearly isis this post going to generate comments? Is their conversation that can happenhere. I see people that spend time to create posts, but there's no questionat the end, there's no real way to engage other than to maybe like orcelebrate the post. So people don't know what to do with it. If there's away that we can have and share our...

...opinion or our experience on your post,that's going to create staying power. That's gonna make people want to, tostay around in that space. That's something to be thinking about. Am Icreating a conversation that other people can contribute to or is thiscontent that I just want someone to look at and view me as an expert andthen they kind of bounce without being invited in. Two more View Linkedin is a24/7 networking event, engage, engage, engage, focus on dwell time and finallythink long term and value the community you're creating. Now this comes to usfrom SAM he's the VP of demand gen at refined labs and he posted on on linkedin this week. I thought this was so valuable. He gets this question, why doyou post on linkedin all the time and are you doing it kind of just for likesand social validation and and Sam's responses that that's a short termmindset for platforms, that the answer...

...is thinking long term and about thecommunity you're creating. I could not agree more with Sam's answers herebecause the truth is that comments are nice and shares are great and we allkind of like getting likes on our posts, right? But when we think long term,There's so many people that see our posts that may not comment this time.There's so like, like my views on my posts far larger, right than the peoplethat took time to actually comment. In fact, Sam says that on most of hisposts, he maybe gets to 3% engagement. That means like for every 1000 peoplewho see it, that 20-30 might comment on it. But if we think about the community,we're trying to create That they're that we're trying to deliver valueconsistently, that we're not just chasing vanity metrics. If that's theway that you go into 2022 and you go...

...think about where I could be, where wecould be as a company if we engage consistently for the next 12 months ayear is so different than how did this one post perform and that will up yourconsistency because it doesn't matter just today. That's not what you'refocused on, not just one post, but over time. What are we building over time,What are we doing? I love dan dan told me when I first started working here atSweet Fish post 90 days in a row. There's something about the consistencyof that thinking I got to stay in the game long enough and I can't just, youknow, if you haven't posted ever on linkedin, you can't expect your firstpost to blow up or go viral, but instead to be thinking, what am Ibuilding? What's the type of community I want to create, Who are the peoplethat I want to engage with and being intentional there. In fact, one otherthing that Emily had said on her post that I think goes so well actuallyunder this is to engage with creators...

...with larger audiences to actually goand comment on people that influence your industry and to to add value tothe post that they, that they've created, I can't tell you how much. Infact, if I, if you were to ask Benjy, uh you know what, what's been the bestpart of linkedin for you so far? I would say the comment section on otherpeople's posts because right now I'm still so new to this, that when I postsomething, you know, there's some engagement, there's some likes and somecomments and I, I definitely love getting to create content, but when Isee what other people are doing, what other people are posting and what itsparks in me going to the comment section and just telling them, hey,this had an impact on, on the way I think about this in marketing or youknow, thank you for your, your authenticity here on this post, Theback and forth is really powerful. And uh, I promise you just, that's a greatway to build long term community...

...because then you end up connecting withthose people, you end up getting an invite to, to not just follow them, butto be connected with them long term. And so four tips to improve yourlinkedin strategy rounding it out here. Here it is. Here's all four. Again,we're going to think long term, we're going to value the community. We'recreating, we're gonna focus on dwell time, we're going to engage and we'regonna view linkedin as a 24 7 networking event. You can find the fourposts mentioned here in show notes that we put links to all of them, My postdan's Emily's and Sam's and would love for you to go and and look at thecontent. There's so much more you can read there and in the comments andengage yourself and hey, if you're not subscribed yet to be, to be growth,would love if you would do that on, you know, wherever you listen to yourpodcast, whatever your favorite services. Never miss an episode. Wehave so much coming up next year and things were planning for this show,it's gonna be the best year of B two B...

...growth yet. Hey, if you want to reachout to me, you can do so on linkedin. Just search Benji Block would love totalk to you about all things business marketing, sales in life and uh heykeep doing work that matters and we'll chat again next week. Mhm Okay. For the longest time I was askingpeople to leave a review of BB growth in apple podcasts, but I realized thatwas kind of stupid because leaving a review is way harder than just leavinga simple rating. So I'm changing my tune a bit instead of asking you toleave a review, I'm just going to ask you to go to BBB Growth in applepodcasts, scroll down until you see the ratings and reviews section and justtap the number of stars you want to give us no review necessary. Super easyand I promise it will help us out a ton if you want a copy of my book, contentbased networking, just shoot me a text after you leave the rating and I'llsend them your way. Text me at four 074...

...and I know three,.

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