4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts

ABOUT THIS EPISODE

In this episode, James and Logan talk about the LinkedIn algorithm and how it showcases the comments you leave to your first degree network.

They also discuss 4 specific ways to leave comments that don't make you look like a bot.

Click here to connect with James on LinkedIn.

Click here to connect with Logan on LinkedIn.

A relationship with the right referral partner could be a game changer for any BEDB company. So what if you could reverse engineer these relationships at a moment's notice, start a podcast, invite potential referral partners to be guests on your show and grow your referral network faster than ever? Learn more. At sweetphish Mediacom you're listening to be tob growth, a daily podcast for B TOB leaders. We've interviewed names you've probably heard before, like Gary Vanderd truck and Simon Senek, but you've probably never heard from the majority of our guests. That's because the bulk of our interviews aren't with professional speakers and authors. Most of our guests are in the trenches leading sales and marketing teams. They're implementing strategy, they're experimenting with tactics, they're building the fastest growing BB companies in the world. My name is James Carberry. I'm the founder of sweet fish media, a podcast agency for BB brands, and I'm also one of the CO hosts of this show. When we're not interviewing sales and marketing leaders, you'll hear stories from behind the scenes of our own business, will share the ups and downs of our journey as we attempt to take over the world. Just getting well, maybe let's get into the show. Welcome back to another episode of BB growth. It is Logan and I here again. Today we're going to be talking about a host that I wrote yesterday, actually about engagement on Linkedin, and so I'll give a little bit of context. So there's this guy named cocous sexton. He runs content at slack, he was at Linkedin. He's got a really great personal brand and and one of the things that he always says is that visibility leads to opportunity. Those seems like common sense. Of course you know visibility leads to opportunity, but for whatever reason it just really resonated with me that like, if you can be more visible, you're going to get like more good things are going to happen to you. And as marketers and as sales folks we're always trying to figure out how do we get that visibility, like how do we become seen more? Mark Shaffer wrote an entire book called known, like we all want to be known, we all want to have that visibility. One of the ways that we figured out it's sweet fish. To get that visibility is to capitalize on Linkedin's Algorithm by writing content in the form of long form status updates natively inside of linkedin. So I've told the story I could jillion times. We'll say it again just for context here. When you you know, when I was just spending five minutes a month on buffer loading up articles that I thought were interesting on the Linkedin I was getting one hundred, two hundred views proposed. We were getting vert really know in bound leads on linkedin whatsoever, because I was putting in five minutes of effort. As soon as I started writing native long form linkedin status updates, following best practices like intriguing opening sentence, putting links in the first comment instead of in the actual post itself and engaging with everybody that commented on the post, my stuff started getting upwards of ten to twenty thousand views proposed. I had post that got over a hundred thousand views. And we're getting now enormous deal flow from linkedin. One of the we're talking to a fortune five hundred company. We've closed a fortune one hundred company, all coming through or being deeply influenced by Linkedin. That being said, creating content is obviously one way to get visibility, but there is another way to get visibility. That that I want to talk with you, Logan, about, which is something that we've started going really just doing, doing a lot probably the last eight or nine months, is engaging with other people's content. And and the thing that I think that a lot of our listeners probably don't understand about...

...how the linkedin algorithm works, so that when you comment on someone's post, maybe you're augmenting your own content creation, like like we are, like we're already creating content. Week we want to comment on other people's posts to just add even more visibility. But when you comment, it shows up in your first degree connections feeds, like Logan Lyles, you know, left commented on yeah, exactly degrees post. So it shows Dale too, priests posts. But if I'm not connected to Dale but I am connected to Logan, Logan leaves the comment, I now see Dale's post even though I'm not connected to him. So it's giving exposure to somebody outside of my immediate networks content. So so, which is which is great for Dale in this scenario, but it's also great for Logan because the prospect that Logan is currently talking to about, you know, the you know our podcast service or strategic relationship is trying to build. Maybe he just recently connected with them on Linkedin. They now see Logan's comment directly below Dale's post. Now, if you're listening to this and you follow Dale to pre you know that that guy gets massive engagement on his linkedin stuff. And so even even if there are sixty comments on Dale's post, it doesn't matter because if my connection is Logan, right and I see Logan's comment, so I don't have to. I don't have to filter through sixty comments linkedin natively with their with the way the UI and the Algorithm is working today. Now, obviously this could change tomorrow, but it shows Dale's post and then it shows Logan's comment, regardless of the number of comments. Right, and then the top of it says Logan commented on this. Yeah, I'm showing that in their feed without creating content and it shows your headline. This is something that that Strang Haly commented unto US cred a point on this. Yeah, yeah, so, so string somebody that we engage with a lot. She does a lot of linkedin video. She said that's why the headline is so important, because your linkedin headline shows up in people's feeds whenever you comment on something. So Logan and I have put a lot of thought into what the headline needs to be for our profiles and it's we produce podcasts for bb brands. It's very tight, it's very it's concise, it says, it spells out exactly what we do. It's not cute or fancy and because of that, every time we leave a comment on somebody's post, it's showing up in our first degree networks that we left a comment and it's showing our headline. So that type of visibility, when you combine it with creating your own contents, phenomenal. But if you're at a place where you don't, you don't even want to start creating content yet, maybe your salesperson strapped for time, you know, or you're a marketer strapped for time. Like if you are strapped for time and you don't want to, I would argue that you need to make the time to create content because it is that beneficial. But for whatever reason, maybe you're on shy, you don't you don't know exactly what to talk about. Yet start leaving comments on other people's content, because that will give you incredible visibility. Probably not, you know, not as much as you would get if you were creating your own content, but it's definitely a way to dip your toe in the water. All of that being said, you know, we were kind of talking offline Logan about trolls. If you're listening to this, and you are, and you like to troll on people's content, know that those hateful comments that you're leaving one it's essentially you sharing that that content that you're spewing hate all over to your first degree connections, because it's having your opposite effect that you really wanted to have. It's giving more exposure to the post that you disagree with because you chose to troll it. Yep, and and so you're not hitting...

...the share button, so to speak, but you're actually probably getting more exposure on that content by not hitting the share button and and commenting on it instead. But to you look like you look like a jerk to all of the people in your network, because they're seeing what you're commenting. That's not every you know, not every single person who network is seeing every comment you leave, but there's no you know, I don't have any data around specifically how the algorithm does it, but I know that I'll leave comments on things and there are sometimes times where my common itself will have more likes than the post does because, yeah, I have a strong linkedin network and so I've looked and seeing it, my comment alone has sixteen likes or you know, something like that. Crazy because right just because I've got, you know, a lot of people that are following me on the platform, good or bad visibility? I don't think a lot of people think through. I leave a comment, where does this go? Does it how does it show up in my networks feed? And so thinking about that, from visibility you want and visibility that you don't want. I think is a point where people are missing. So I'm glad we're talking about this. Yeah, and so I think what we've already talked about is super valuable. I think people understanding that when you comment, it gives you additional visibility. Obviously you need to be you want good visibility, not the bad guy. So stop being a jerk on Linkedin. But and that doesn't mean that you you can't disagree with things. I'm not saying you can't disagree with somebody's own view exact do it in a tasteful way like it's it does. It doesn't take a rocket scientists to figure out how to say that. You you know, to push back on someone's opinion or or to challenge someone without being a jerk about it. It feels weird to even, you know, feel like I need to say this, but I've seen so many jerks on linked in. It needs to be communicated. But the the other, the other piece of this and something I've been seeing a lot, not a lot, I've been seeing it enough for me to want to address it, because people are starting to understand that you can get visibility by leaving comments. People are are leaving thoughtless comments. They're not malicious, they're not mean, they're just it's a comment that a BOT could leave. Things like great post. Thanks for sharing. Thanks for sharing. This is awesome. And and so I read an article by Josh Steinley. Actually his bog is Josh steinleycom and he wrote an article where he basically said if you can copy and paste your comment on a hundred other status updates, then you should probably put more thought into the comment. So the way, the way I say it is, if the way I say it is, if a Bot could leave your comment, then you should probably think, think a little bit more critically about what that comment should be, because you don't you sure you're getting visibility, but if all of your net if your entire network, is just seeing you post things like great post or this is great or, you know, keep sharing, I don't know. There I feel like they're just going to associate with you with being somebody that that isn't as thoughtful as the person that's leaving an actual thoughtful comment, that that means some right, or they're going to think that you do actually have a Bot automating it, and I don't. That just doesn't strike me as a good look, right. So putting, putting more thought into your comments is something you should do. So Logan and I, before we started recording, we came up with for frameworks, for ideas to help you leave better comments on people's content so that you don't have to put great post, but you can also capitalize on the visibility. So so, Logan, the first one that we talked...

...about is mentioning someone in the content that would have some insights to share about it. So we've got a a one of our cohost of the show, reck Biverston. He's big on on sales enablement, sales methodology. So if I see a post that I think oh, man like rex would absolutely have something to share here, I can tag rex and say, you know, I really think rex would have a lot to add here. Well, you ran. You think about you. Think about that statement. I don't actually have to be an expert on sales enablement because all I'm doing is thoughtfully bringing in someone from from my network to comment on it. I'm not forcing myself to comment on it. It still makes me look thoughtful because I didn't just tag a random person. I actually had someone that adds something to say and and, like you were saying offline, James, you didn't spam tag about fourteen people, which that you know, just annoys people in like you said, makes you look pretty thoughtless. And the thing I love about this, in being a specific strategy, is it goes back to, you know, social media being social. If you were at an event or conference and someone brought up something that you weren't an expert in, but you thought of someone in your network that you should introduce them to, or maybe someone else that was at that conference, you might say, Oh, Hey, you need to go track down so and so. You know they know something about that. You would naturally do that in a conversation. Yet a lot of people don't think about hey, we're just having conversations with other humans here on Linkedin, like let's just be social. Yep, no, that is a that is such a good point, man, like that is we're mirroring how we would interact with someone at a conference or at a trade show or at a you know whatever. Like that's all social media is, is mirrorying what you would do in person, which is why the like the the social selling tactic. I wouldn't even call it social selling because when you just spam a bunch of people with your offer, you you always hear people say like, well, you wouldn't do this in real life. What makes you think it's okay to do it on the Internet? And it's the same way with engagement on on Linkedin. If someone, if someone has something thoughtful to share and you want to capitalize on the visibility that is available to you by leaving a comment, do it, do it thoughtfully and do it in a way that you would do it in real life. And so you're exactly right. That's that's a fantastic way to phrase that. So mentioning someone, not fourteen people, mentioned one person. That's actually makes it way easier for you. You just have to think for a minute about who would have something to say here. It also has the side benefit of deepening the relationship that you have with that person that you're mentioning, because if you only mention one person, that person is going to feel called out and special that you thought of them whenever you read this content. And so maybe maybe you just had a conversation with a prospect earlier in the morning about something and you see a post on linkedin later that afternoon about that same thing. You can actually mention that prospect if you're connected with them. I think you can even do it with second degree connections. You can add mention them in the comment and say, you know, hey, frank, I know we were talking about this this morning. Thought this was really interesting and it deepens deepens the relationship with that person. You could you could even say, like, I know you had some really incredible thoughts around this. Would love to you're you elaborate on it more here or something along those lines. That is a super thoughtful comment. That didn't take you more than two minutes to do. Right. If, if that, it deepened the relationship with the prospect or you know. It doesn't have to be a prospect. It could be, you know, anybody in your network, but just a different way to think about it. So mentioning someone is...

...one way to do that. The second way to do it is to ask the author to elaborate on a certain point of the post. And so whether that means asking them to expel a lot there's a lot of lists posts happening on Linkedin. So if someone mentions you know, if they say hey, here are for strategies we've been using to prospect on Linkedin or do whatever, you say, Hey, curious, curious about that third point that you make. Are there? Is there a particular tool you're using that's that's enabling you to do that? That's a very quick comment and and your your inciting engagement for the author of the Post, which is ultimately going to help their post perform better, because the more that author engages with their commenters, the more reach that post is going to have. But it's also allowing you to actually create dialog. Being again back to your point of acting like you would in real life, starting a conversation station within the comment threat of that post with the person that authored the post. is so there. So there's not a lot of downside to that. There's a lot of good points there, James. I had a post, you know, from this morning, where I share at a video on a tool that I use. It integrates linkedin and hub spot, and there was actually a really thoughtful post from someone outside of my first degree network that asked, okay, when you do this, what happens? And so it happened to be a real tactical post. So those could be really easy to engage with on. Hey, can you explain exactly what you meant in step two or or something like that. So those could be, you know, ones to keep your eye out for where you could use this tactic of asking the author to explain or elaborate a little bit. Totally all right. So I'll let you logan bring up this third one, which is another way to thoughtfully engage with with content on Linkedin. Yes, so again this goes back to the the idea of not needing to be an expert in what the post is about in order to add value to the conversation. So there was a post from Dylan Hay about, you know, introverts versus extroverts in in their approach to business and in sales and in marketing, and it was getting a ton of engagement and you know, I brought up hey, here's a Ted talk on introverts that I thought was really, really interesting and that started a conversation thread with in my comment. ENDED UP GETTING A book recommendation myself from Jason Croft out of that and I just think that that's another way where you don't have to be an expert in what the author is talking about to leave something more engaging than great post. So, you know, share a book, share a blog post, share a ted talk or a youtube video, ask some podcast. Thank you, come on, Nice selly. Share a podcast episode, any other resource that could help someone, you know, whether it's the author or other people commenting, learn more about whatever that topic is. So it makes you, you know, look thoughtful. You're bringing another resource to the table, you're adding value to the conversation. But it's not like you're leaving a book review either. You can even, you know, kind of combined this one with the first one and maybe if it's a book or something, you tag the author of that of that book. So you could combine number one and number three that we're sharing here in ways to engage in one fell swoop. Yep, totally. I did that on a post the other day. We with the the author Bob Berg he's been on our podcast in the past or connected on Linkedin, and someone wrote a post about how much they loved his book and so I noticed...

...that he wasn't tagged in the Post. I thought, man, who, what author is not going to want to hear a hear a see a post that's like raving about their book? And so I left a comment and said, oh my guess you're so right, this book was fantastic. Bob Burg as a rock star, and I tagged Bob Bergen in the post and so because of that he saw it. He obviously replied to my comment, but then he went and left another comment saying, Oh yeah, I'm so glad you love the book, and and I and he ended up engaging it with with a bunch of other commoners, if I'm remembering right. So that one little tag who was a way to like comment on the fact that I'd read the book. I'd interviewed him on our show and and by tagging him personally it looped him in. But I love the the idea of even if you don't know the author or you don't want to take a person, like we said in that first one, bringing up a resource tied back to the post itself. I think is super smart and if you're already in the rhythm of if you're reading a lot, you're listening to a lot of PODCASTS, you're taking in a lot of content, this one is a slam doc because I it's really easy for me to point back to pretty naturally. Yeah, yeah, supernaturally. This this fourth one. We both actually came up with this ideas we were going to brainstorming came up with the same time. So I'm going I'll let you run with this. This fourth and final way to thoughtfully engage on Linkedin. Yeah, so I've done this, I've seen you do it as well and it is, I think, a super easy way to leave something more thoughtful. And so what what we've done a lot of times is copy a section of the post, maybe a line or a little snippet or something that's quotable from from the post and just say something about that and one it reiterates that to the author. This is something that I got value out of and to just mentally, it's a little bit easier to come up with a thoughtful comment about one section of the post versus the in the entire post itself. And so back to your point of how can we kind of dip our toe in the water, how can you get a little bit more attraction with a little bit more effort on your engagement? I think this is a really easy way to do that because you kind of scan for honestly, I've had times where, you know, I didn't get to read a full post but there was a section in the first half of it that that really did resonate with me. I copied and paste of that, put it in quotes and said, you know, this is pure gold. I was just thinking about this because of x, Y Z or something along those lines. And so again, it can be something pretty quick that doesn't take you more than a minute or two but gives you an avenue to engage with the Post. That shows that you put some thought into it. About can't do that your post and any thing about wasting not be about. Yeah, exactly, and and going back to your point of you saying you know, what we're doing on social mirrors what we would do in real life. Think about if you and I are having a conversation and you're telling me a story and when I go to respond and either add to or dig in deeper to to your to your story, when I reference something that you said in your story and I say, man, you mentioned that part about you know, the thing your wife said to you, you know when you did this thing or whatever. When I do that, it communicates to you that I was listening and that I was engaged while you were talking. So that that gives you a great impression of our engagement. By doing that subtle little thing, by calling back to something you said, proves that I listened. With this it's even easier because it's literally right in front of you. You know have actively listen.

You haven't actively read. Like just look at look at a line that stood out to you. Call it out and you're essentially affirming like Hey, your post has value. I paid attention to it because this is the part of it that really struck out to me. Or like that stood out for me. And and so again it's like a life mirroring, you know, in the Internet, this idea of what you know, what works in real life, to at you go to thoughtfully engage with people works on Linkedin as well. And so so between these four things, you know, mentioning someone that could add inside, asking the author to elaborate on a certain aspect of the post, bringing up a resource that's related to the to the post of you know, book, blog, post, podcast episode, and then mentioning a specific sentence or our piece of the update and then leaving a leaving an idea or a thought based on that or just saying, man, I really love this part of your post. I think those are four really thoughtful ways to to engage on Linkedin and a way that doesn't look make you look like a Bot and actually helps you deep in relationships both with the author of the content that you're commenting on as well as the people that you end up engaging with inside of those comment threads. So hope this is valuable to anyone listening. I wrote a Linkedin post about this yesterday but, you know, leave a thoughtful comment on that rest because of the length. Obviously you only get thirteen hundred characters, so I could not. I could not expound on all four of these. I only talked about two of these in the post. So this is super helpful for me. I think this is going to be really helpful for a lot of people, so feel free to reach out to both Logan and myself. We're both on twitter. Obviously we're on Linkedin. Shoot US an email. Logan at Suefish MEDIACOM. James The suefish Mediacom. We love hearing from listeners and really excited to stay connected. Thanks again, Logan, for your time today and stoke to do this again soon. The Great Chatman. There are lots of ways to build a community and we've chosen to build the BEDB growth community through this podcast. But because of the way podcasts work, it's really hard to engage with our listeners and without engagement it's tough to build a great community. So here's what we've decided to do. We're organizing small dinners across the country with our listeners and guests. No sales pitches, no agenda, just great conversations with likeminded people. Will Talk Business, will talk family, will talk goals and dreams, will build friendships. So if you'd like to be a part of a BEDB growth dinner in a sitting near you go to be to be growth dinnerscom. That's be to be growth dinnerscom. Thank you so much for listening, until next time.

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