3 Levels of ABM to Multiply Your Effectiveness

In this episode, Dan Sanchez talks with Cody Ward, Sr. Director of Demand Generation at Conexium, about how he tested an ABM strategy without fancy software.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Ashford, Director of Marketing at The Receptionist, about creating more emotional connection and customer engagement through a storytelling process. 

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: 

Apple Podcasts 

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Sticher 

Google Play 

Google Podcasts 

In this episode, Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.

If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.

In this episode Dan Sanchez talked with Caleb Musser, CEO of Craftom, a gifting and shipping company. 

They discussed: 

• How to make direct mail more personal
• Creative ways to work gifts into existing sales conversations
• 5 ways gifting can be used in ABM strategy