2 Types of Video Every B2B Company Should Consider

ABOUT THIS EPISODE

Welcome back to another solo episode of BB growth. My name is James Carberry. I'm one of the cohosts of the show and if you're new with us, I'll explain briefly what what these weekend episodes are all about. So during the week, five days a week, we interview CEOS, VP's of marketing CMOS at really successful be to be companies. But on the weekends I do these little solo episodes to talk about just how I'm learning as a business owner, how we're growing as an organization and and so today's episode I'm going to be talking about two specific types of video that perform really well. I'm big on Linkedin and I'm seeing a lot of folks starting to post videos on Linkedin and and there are some some folks that are crushing it and some folks that just can't seem to get traction on their videos. And there's a lot of a lot of things that go into into video, but and I we could, we could have a really long and exhaustive conversation about it, but the...

...thing that has been on my mind recently is these two specific types of video that tend to perform really well, one of which I have experimented with the other type? I have not, but I was looking. I was looking at a list of the most viral videos in two thousand and eighteen and they were all they were all funny, and so that's the first video type that I want to talk about, is funny video. We have experimented with this with at sweet fish. We've done a video series called Gary V. Want to be where we basically just made fun of my obsession with Geary V and we did it and sixty to ninety two video format. They're very highly produced videos. The production quality was was extremely high. took us a lot of work to script these videos, find actors. You know, I start in it because I'm obsessed with Gary V and so that it's kind of centric around...

...me and I'm not a great actor. But fortunately the folks that we had writing the script and and doing the cinematography and stuff still made a really quality video, even though my acting sucks. But that video got over Eightyzero. Those two videos that we did for that series got over Eightyzero views on Linkedin. Generated lots of leads for our business. It was tough to I don't know that we've actually closed a deal from those videos, which is why we haven't invested in doing more of them, of the feeling that something like that, a series like that, you know, just more and more opportunities will open up as we continue to do them. But just the sage business were at right now, continuing to invest in those type of videos without seeing a more immediate Roy we just got other initiatives that we're focused on. So I think we will get back to producing those videos because I do believe that in...

...the BTB space we are starved for video that is actually entertaining. And the way that we did these funny videos at the very end, because it's, you know, obviously centric around my obsession with Gary v me trying to do what Gary does and failing at it, which is why they're funny. But at the end we have an audio clip of Gary talking about podcasting and talking about Y BTB company should be podcasting, which is obviously what are what our business is all about, and and then, you know, it ends that kind of audio clip of Gary talking about why every company should have a podcast and then we close with if Gary said it, you should do it. We can help, and so there's this tie back to our service and what we do. Sorry, just taking the taking the trash out, and so, because there's that tie back to what we do, I think that as...

...we do more of these videos, as we get more traction, being kind of synonymous, are brand being some synonymous with the gear of you want to be videos, I do think that will actually see Roi on it. But funny video works. It's it's one particular type of video that I don't feel like BETB companies are producing. But when you look at the top viral videos from two thousand and eighteen, every single one of them are funny. And not that not that our goal should be virality, particularly in BTB. We need the right people to see them. We don't really care if millions of people see them. We need our potential buyers to see them. But if we want to engage with our buyers and get people to actually enjoy the content that we're putting out, making them laugh is a great way to do that. So funny videos. The other type of video that I've been really intrigued...

...by lately is in inspirational video. Seeing a lot of a lot of BBC of outdoor brands do this really well. There's a guy that I follow Patrick Bet David. His Youtube Channel is incredible. I talked about it on an episode a few weeks ago, but he got he had a youtube video that was very inspirational in nature, kind of the life of the entrepreneur, how it takes a lot of grind, grit and Hustle and in the way they shot the video, the way they told the story. This is very inspirational nature and it went nuts, I mean millions of views. So so we have not explored that type of video yet. We have done the funny route and I've seen that funny works, but I know that the kind of videos that I'm drawn to are typically they're funny or inspirational. Now there's still room, obviously, for educational content. That's a lot of the content that I'm seeing on Linkedin, these talking head videos of people teaching, talking about what they're learning, how they're growing, and I think those can be well done,...

...but it's just really it's really hard to stand out with those types of videos because everybody else is doing it. Everybody else. It's a very low barrier to entry to produce that type of video because everybody has a camera in their pocket now with their iphone. You can get a tripod or a little clip to put on your desk, to to hold your camera for thirty bucks and and everybody's got thoughts and so it's it's just much, much easier to stand out with inspirational or with funny video. It also takes a lot more work. You've got to put a lot of thought and planning into the creative but when you do that it just seems that it pays off in spades. Even though are even though I can't correlate any new business directly back to those Gary v Videos that we did, it gave us tremendous awareness. I've got...

...new followers because of it and and you never know, you know, six months down the road, when somebody that found me because of that video is ready to do a podcast, I will likely be the person that they think of if they've, you know, connected with me on on Linkedin and other channels and are and are continuing to follow my stuff. It's a bit hard to attribute. Okay, you first found me because of that video, but knowing that over eightyzero people saw that video, I know that there are some books that are new, that didn't known me before that know me now because of that we put I think like four hundred dollars in facebook ads behind that video ended up getting fortyzero views on facebook through that, through that Gary v video campaign. So all that to say, I think funny video is just much more engaging than the traditional kind of educational talking head videos that you see a lot of today. And then inspirational videos are extremely effective as well.

I think those might even be a little tougher to pull off then funny videos. But that's my two cents for this solo episode of be to be growth. I am getting back to my house right now so I'm going to shut this off. But two types of videos that you should think about producing that I think will perform extremely well and B tob funny video and inspirational video. Hope this is helpful.

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